The document discusses the collaboration between IBM SmartCloud and SugarCRM to enhance social business capabilities for users. It highlights key features of IBM SmartCloud, including collaborative services, social networking, and customer engagement that streamline sales and support processes. The partnership aims to improve efficiency and customer satisfaction through integrated cloud-based tools.

1. Full Power Collaboration with
IBM SmartCloud Engage and
SugarCRM

2. Keith Brooks
Director of Services, SAS Group
Sasgroup-us.com
kbrooks@sasgroup-us.com
Twitter and Skype: lotusevangelist
about.me/keithbrooks
04/26/12 ©2012 SugarCRM Inc. All rights reserved. 2

3. The Plan
The Players
T e o dC m o lTae d
h R a o m n rvl
y e
A vnue in oa oaio
de trs C lb rtn
l
Tweet: #SCON12
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4. The Players - SugarCRM and IBM SmartCloud
 A c s IMS at lu E g g w h u e e
c esB m r o d n a e ito t v r
C
la in S g r R !
e v g u aC M
 IMS at lu E g g M ein s
B m r o d n ae et g
C
H s ( ra a ds r O le etg
ot et n t t n m e s
c e a ) in in
J in etg
o me s in
H lm e g in l in b t S g r sr a doh r
o et s c d g oh u a ues n tes
d in u
 IMS at lu F e
B m r o d ils
C
 S ae n c lb rt o f s it b t S g r sr a doh r
h r a d oa oa n il wh oh u a ues n te
l e e
p o ltru hB S atl d
e p ho g IM m r o
e C u
 U l df s oIMS atl d
p a il t B m r o
o e C u
 A cs IMS atl d
cesB m r o C u
Tweet: #SCON12
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5. IBM SmartCloud Value
Key Differentiators
S oc ial: L vrg s akt a in sc l Unique Features
eea e m re l d g o ia
e
sf ae eh o g.
o wr t n l y
t c o Free guest account: Invite
E xtranet: Poid s sc r et n to guests and they get access to all
rv e a eue x a e f
r r
w rin wh utm r a dp r es
ok g it c s es n at r
o n . collaborative services.
S torage: Poid s m im m5 m r Profile and contacts: Connect
rv e a in u x oe
c lb rtn trg , whn at iay with colleagues, business partners,
oa oaio s a e it o r ic l
l o if l
l f s eim s
o il iz l it
we . and customers and build project
teams that span company
Partners : Of s t rt p r e
fr ine a d at r
e g e n
firewalls.
slio s it o v u a dinuiv
o tn wh bio s n tite
u Communities: Create social
b s es a e
uin s vl . u sharing spaces to collaborate and
Integrated: Poid s to g t l
rv e a h u hfl
uy innovate on new ideas.
ine rt st fic , vl - d sr e. Activities: Create lightweight,
tga d e o rh a ea d ev s
e u ic
ad-hoc project team rooms to
effectively manage projects and
tasks.
Tweet: #SCON12
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6. The Players - We Can Do So Much
Together
 SugarCRM for IBM SmartCloud places social business
capabilities into the hands of SugarCRM users
 IBM SmartCloud is a social business platform that
delivers cloud-based collaboration tools and social
networking services
 Sales, marketing, and support professionals can engage
with their prospects and customers more efficiently,
resulting in shortened sales cycles and increased customer
satisfaction and loyalty
Tweet: #SCON12
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7. Tweet: #SCON12
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8. Picture from an IBM/Sugar presentation from 2011
Tweet: #SCON12
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9. The Plan
T e l es
h P yr
a
The Road C ommonly Traveled
A vnue in oa oaio
de trs C lb rtn
l
Tweet: #SCON12
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10. The Road Commonly Traveled
IML ts o in
B ou D m o
A p aio Upgr de
p l tn
ic a
IML ts o in
B ou D m o
A p aio Migr t
p l tn
ic ae
IML ts o in
B ou D m o
A p aio In egr t
p l tn t a e
ic
Tweet: #SCON12
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11. IBM Lotus Domino Application Ingredients
L ts o in o e c s ma p aio s
ou D m o l r ut p l tn
d o ic
m y e isin sm o a o tee
a b m s g o e r l fh s:
l
• D v e o il
eic m bity
• W bb sd
e ae
• I e rtn it oh r o tn
n gaio wh te S lio s
t u
• D sb ad
ah o rs
Would you expect these
to work with that?
04/26/12 11
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12

12. IBM Lotus Domino Application Upgrade
 I h a pis N ts ln a p m k it t a
f e p a oe c t p , ae ino
t ie
W bo M be p
e r o ila p
 I o ue iE t pis yu t cn e
f u sd ne re o s la g t
y r il
u d t wh u a ine rtn
p ae it S g r tgaio
s
 Y u a pis rb b n t s a /la yu
o r p po a l o a b do s o
y d
tin
hk
 I uu l c ep rou ga e o r
t say h a e t p rd yu
is l
a p a n h n r a rn n w n
p l t te w e ba d e o e
ic io it
Tweet: #SCON12
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13. IBM Lotus Domino Application Migrate
C lT re o H t akp
o uky r o B cu ?
d
C o s w e - d t o j th c nat
h oe isl a r s te o t s
y a u c
I o h v m r ta b s t tyu il
f u ae oe h n aic e , o wl
y x
n e a ee p rep c l ifh r ae
ed d vl e, s eiay tee r
o l
a ah e t
t c m ns
t
R v w h eis grp r a dv w
eie te x t e ot n ie s
in s
Ta in , E c ua e e t n E a g lm
rin g n o rg m n a d vn e is
Go with a known produc t…like S ugarC RM
Tweet: #SCON12
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14. IBM Lotus Domino Application Integrate
 Y uc nine rt teoda pic t nino
o a tgae h l p l aio t
S g rR
u aC M
B s o B t W r s
e t f oh ol d
 E tn io t teCo dw hIMS at lu
xe s n o h lu it B mr od
C
otn
pio s
 F s se t m v ga a f mo s eI
irt tp o o in w y r
o n it T
Tweet: #SCON12
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15. The Plan
T e l es
h P yr
a
T e o dC m o lTae d
h R a o m n rvl y e
Adventures in C ollaboration
Tweet: #SCON12
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16. Count the Ways
 L ts oe
ou N ts IBM Sametime
 L ts o in
ou D m o IBM Connections
C go
ons
IBM DB2
 C sI n
a to
r
Tweet: #SCON12
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17. A 3 Minute Cruise
10,000+ employees/agencies
Perpetual changes/updates
MANY Repeat customers
Started with FREE version
Utilize IBM SmartCloud for
meetings and storing files
Moving to full version for
support and deeper integration
Working with SugarCRM and
a local Business Partner
Tweet: #SCON12
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18. 1 Minute Manager
30 People in 15 States
Domino Application in Place
Wanted: Easier, Mobile,
Secure, Reporting
SugarCRM Enterprise to the rescue
IBM SmartCloud hosting their email.
Tweet: #SCON12
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19. An Example of Integration
Marie Wallace:
http://allthingsanalytics.com/2012/01/02/i
bm-connections-sugarcrm-exploring-the-
power-of-social-analytics/
Tweet: #SCON12
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20. Review
E t d gt te l dyu eis gss m
x n in o h Co o r x t yt s
e u in e
is aie ta yu h k
es rh n o tin
U ga e M rt o I e rt a dep n
p rd , iga r t a n x a d
e ng e
yu h ro s
o r oizn
M k yu C Ms p t ue o im os l
ae o r R im l o s n t p sib
e e
tl r
oe n
a
Tweet: #SCON12
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21. References
 I e rtgPo c M n g m n wh u aC Ma dIMC n etn
n ga
t in rj t aa e e t it S g rR n B o n c s
e io
ht:/ l g a iln o / t rtgpo c m n g m n- it- a suin - u acma d
t /a h mt .c mine a - rj t a a e e t hsl - s gsg rr - n -
p an o g in e- w e
ib - o n c n/um o re s&t _m d m s&t _cm a n t rtgpo c
mc n et s t _suc=r um e iu =r um a p ig =ine a - rj t
io ? s s g in e-
m n g m n- it- a suin - u acma dib - o nc n
a a e e t hsl - s gsg rr - n - mc n et s
w e io
Tweet: #SCON12
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22. Submit Session Feedback
S e le c t th e S u g arC o n M o b ile Ap p :
2) po tiss s io
T a n h es n
3) po s re
T a n uv y
4) b it o re d a k
S m y u fe b c
u
*Pizso a e d e wosb it es nf d ak s gte o ilA p
re f t n es h u m ssio e b c uin h M be p
rt e
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23. #S C O N 1 2
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