The music video for "Sucker" by Jonas Brothers is set in the past and uses imagery that conveys notions of tradition and royalty. Scenes include a royal building, members of the band in traditional clothing, people fencing, and an extravagant party. These elements link the video to ideas of the past. The video also shows the band performing and forming their on-stage chemistry, as well as scenes of a banquet and old-fashioned television that further connect it to historical settings.

1. Sucker
Jonas Brothers

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The scene starts with a high
shot of the location. This
building has connotations
of traditionality and royalty.
Which is carried
throughout the video
A medium close up is used
of one of the band
members in order to start
forming a brand identity for
them.
The lead singer is shown
shortly after in order to
show another member of
the band.
This actress is wearing a
take on traditional royal
clothes which match the
high hedges behind her,
connoting the idea of a
hedge labyrinth or royal
gardens
This shows 2 people
fencing which is a more
traditional sport that is not
played as often today. This
links to the ideas that this
music video is set in the
past.
The party scene introduces the
final member of the band.
During this scene people are
wearing extravagant outfits, this
scene could be compared to the
mad hatters tea party in Alice in
Wonderland

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The lead singer uses direct
gaze singing towards the
camera, this makes the
audience feel as though he
is singing to them
Another band member is
holding a lollipop, this
relates to the name of the
song as in America a
lollipop is called a sucker.
This scene shows a live
performance of the song, in
order to build brand
identity of how the band
members’ chemistry works
together.
A banquet is shown here,
relating to the ideas of
royalty throughout the
video.
Black and white static TV
shows that this is set in the
past when TV was new so
the picture quality isn’t as
good.
The music video ends with a scene
of all the band members are their
partners having a self portrait
painted. This denotes the ideas of
how in the past, royalty had their
portraits done as photography
didn’t exist.