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Successful business communications
- 1. Winning in the Workplace : Successful Communications Drive Business Success presented by: Kate Koziol, K Squared Communications
- 2. How many of you, when you think Educational Seminars – it makes you want to do this:
- 13. Learning Styles
- 24. What do you do when the spotlight is on you?
- 26. The Voice
- 27. The Voice
- 35. Good Chart Growth Profit Sales
Editor's Notes
- Sales and Marketing headcount
- Sales and Marketing headcount
- Deliver Invest in…… the software the systems the resources you need to understand the landscape Last bullet point is from Kathy Bearden, Speaker, Trainer, Consultant; PRESENTATION: EX5 /EX7– “C” Level Communication Campaign
- Be focused : Keep reports simple and to the point…no time for excess Give Numbers : Quantify the cost of ACTION vs. INACTION “ Knowing what to measure and how to measure it makes a complicated world much less so. If you learn how to look at data in the right way, you can explain riddles that otherwise might have seemed impossible. Because there is nothing like the sheer power of numbers to scrub away layers of confusion and contradiction.” (Freakonomics, Page 14) Benchmark : Need key performance indicators, and need to look them over from time to time (gotta use ‘em) Align internally : Measures must account for firm’s structure, goals and strategy Erase Misconceptions : Debunk myths and opinions about travel From: T&E Magazine; August 2005 issue; Page 12 by Hubert Joly “Telling it to the Boss: How to Measure and Report the Travel Program’s Performance”
- SO, WHEN DEALING WITH C-LEVEL MANAGERS AND GIVING THEM RESULTS… Keep ‘em simple and focused! Travel expense is already complex…make it easy for management Pay attention to key performance indicators (benchmarking)—indicators should be tied to goals so that you are also measuring how and how close you are to meeting your goals. -Cost per transaction -Linked to total travel spend, savings and missed savings opportunities -Traveler satisfaction -Time it takes to identify, contact and assist travelers (How: % Fares booked week in advance; % Compliance with preferred hotels; % Transactions self-booked; % Travelers very satisfied on survey) Investing time in measuring your program’s performance will sell the value to senior management -Therefore investing in YOU the brand From: T&E Magazine; August 2005 issue; Page 12 by Hubert Joly, President and CEO Worldwide for Carlson Wagonlit, “Telling it to the Boss: How to Measure and Report the Travel Program’s Performance”
- When
- Keep one hand open Name tag on right Biz cards.
- Don’t worry about getting all the minute detail in the following few slides – the most important thing is to remember to breathe
- Volume – loud enough? Sometimes whispers can be effective Tone – avoid montone, emit warmth not fear, smile Pitch – Pee Wee Herman vs. James Earl Jones Pace – NY vs. Hawaii Color – surprise, irony, anger – can all color the same phrase “This is the new Policy”
- Volume – loud enough? Sometimes whispers can be effective Tone – avoid monotone, emit warmth not fear, smile Pitch – Pee Wee Herman vs. James Earl Jones Pace – NY vs. Hawaii Color – surprise, irony, anger – can all color the same phrase “This is the new Policy”
- No one has died because of a presentation First Team Presentation Without energy you’d be boring – harness it effectively If you are nervous – say it – don’t try to hide an elephant Practice makes it easier – talk to yourself in the mirror Know that something will go wrong – the flipchart will fall, the mike won’t work – be ready to make adjustments 5 minutes to prepare Topics – 2 minute presentation 1. Why should we buy your product/service 2. Why join NEBTA 3. Why your child/pet is terrific 4. Why your sports team is the best
- U of Wisconsin study showed good materials improved learning by 20% and decreased time it to teach by 40% You don’t have to use everything – but use something
- Have your materials help you. Don’t have slides overflowing with text
- Reds and oranges bring out aggressive tendencies
- Understand your own goals and the goals of the audience. Shorter is usually better than longer
- Watch news crews – especially ones that are standing while presenting - to see their posture, gestures, eye contact Ask for a Lavaliere mike (cordless) so you can move and be free to step away from the podium
- Watch news crews – especially ones that are standing while presenting - to see their posture, gestures, eye contact Ask for a Lavaliere mike (cordless) so you can move and be free to step away from the podium