Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Agency of the future: culture
1. THE FUTURE AGENCY MODEL:
culture
AS DRIVING FORCE FOR CHANGE
SUEAMSTERDAM
vrijdag 13 april 12
2. For us culture is the driving force in everything we
do. In the agency of the future top-down management
isn’t the answer.
SUEAMSTERDAM
vrijdag 13 april 12
3. It's about cultivating an environment in which people
want to excel, collaborate, grow and foremost
contribute to the best work.
SUEAMSTERDAM
vrijdag 13 april 12
4. At SUE we believe in cultivating a culture; a culture
in which talented teams are facilitated to exercise
their intellect and creativity.
SUEAMSTERDAM
vrijdag 13 april 12
5. Our process revolves around ideas and the
excitement that comes from them.
SUEAMSTERDAM
vrijdag 13 april 12
6. We have a work process, but we don’t have
procedures. We have a strong culture, but no strong
rules.
SUEAMSTERDAM
vrijdag 13 april 12
7. We treasure the fact we are unstable because we
are always facing new problems - problems that need
to be solved, in a smart and creative way. That’s the
business we’re in.
SUEAMSTERDAM
vrijdag 13 april 12
8. It needs direction, but with maximum agility. It
requires going back and forth, trying, improving to
finally coming up with a creative solution that leaves
people in awe.
SUEAMSTERDAM
vrijdag 13 april 12
9. We don't believe in creative clichés, and especially we
don't believe in creative egos.
SUEAMSTERDAM
vrijdag 13 april 12
10. Smart ideas can come from many disciplines -
technology, design, journalism, gaming and behavioural
economics.
SUEAMSTERDAM
vrijdag 13 april 12
11. We believe in the power of the collective. We work
within multidisciplinary teams that look at challenges
from different perspectives, but with a shared
responsibility.
SUEAMSTERDAM
vrijdag 13 april 12
12. As long as we get the output done within the set
timings and budgets.
SUEAMSTERDAM
vrijdag 13 april 12
13. We above all truly, truly believe that indifference
is a serious crime.
SUEAMSTERDAM
vrijdag 13 april 12
14. It’s about paying attention to the little things that
make a big difference.
SUEAMSTERDAM
vrijdag 13 april 12
15. Our commitment is to get people excited. Make them
think. Make them smile. Make them see and react.
Make them care and make them eager.
SUEAMSTERDAM
vrijdag 13 april 12
16. We will fight indifference. We will fight
contemplation. We will fight boredom. Life is too short
to not be excited.
SUEAMSTERDAM
vrijdag 13 april 12
17. SUE AMSTERDAM
@SUEAMSTERDAM
HELLO@SUEAMSTERDAM.COM
WWW.SUEAMSTERDAM.COM
SUEAMSTERDAM
vrijdag 13 april 12
