Talk by Joanna Brassett from Studio INTO (@joannabrassett and @we_are_into) at our 'Research with an older audience' event in April 2016

1. @joannabrassett @we_are_into joanna@studio-into.com www.studio-into.com
Getting old isn’t what it used to be…

2. CONTENTS
01 Context to Ageing Population
!
02 4 Research Areas
2

3. We are new opportunities.
We research
!
We design
!
We innovate

4. 4 GLOBAL TRENDS
Accelerated
Technological
Change
Greater ConnectivityUrbanisationAgeing Population
4

5. 4 GLOBAL TRENDS
Ageing Population
Accelerated
Technological
Change
Greater ConnectivityUrbanisation
5

6. 6

7. 7

8. Getting old isn’t what it used to be…
8

9. 9

10. “I don’t feel old. !
Well, it’s just a bit harder
to get up after falling
when skiing...”
Andy 69, Photographer, grandparent
10

11. 11
The 50+ are the wealthiest and fastest growing group
of consumers, owning 80% of the private wealth in the UK
11

12. 4 RESEARCH AREAS
12

13. Defining a purpose
Creating social spaces
Social engagement
1. Emotional Health
13

14. 14Emotional Health
Project by
Malinee Kulrakumpusiri
Hochschule Anhalt, MA Integrated Design 2016

15. 15
Maintaining lifestyle
Communication
Awareness of advances
2. Independence

16. 16Independence
Rechargable batteries
U-shaped legs
Clip-on storage pocket
Slightly raised edge
Ergonomic shape
Non-slip surface
Charging surface
Charging tray table - Technology as enabler

17. 17
Harvesting deep knowledge
Changing workforce
Flexible working conditions
3. Rethinking retirement

18. 18
Rethinking retirement

19. 19
Grandparents as carers
Doubling up on products
Rethinking living spaces
4. Shifting families

20. Kate 67, grandmother of 5
20Shifting families
“Being with the kids is
for enjoyment. I prepare
the lunch the day before
as it takes a long time
and I want to be with
them. I just want it to
be done quickly, but it
still should be healthy.”

21. 21

22. Joanna Brassett
joanna@studio-into.com
@joannabrassett
0044(0)7966454330
THANK YOU
www.studio-into.com
@we_are_into