User Research with kids on 17th July - talk by Rachel Liu and Florencia Döuek (Pearson Education)

1. Different Approaches
to Co-creating with
and for Kids
Rachel Liu, @rachelsliu
Florencia Döuek, @flordouek
The Research Thing Meetup, @researchthing, #uxkids

2. Topics
● Different problems to be solved
● Different levels of involvement (parents and/or kids)
● Single session vs full design cycle
● Co-designing in the lab vs school environment
● Different considerations from cultural differences,
ages, activity types and scaffolding

3. Case Study:
How might we motivate and
encourage kids to keep learning
with progress reports?

4. Design Process
Design with
stakeholder
assumptions
Resonance
testing with
parents
Desirability
testing with
kids
Co-creating
with kids and
parents
(separately)
● Low UX maturity with
Assessment team
● A need to demonstrate a
user-centric approach to
problem solving
● Co-creation as a leaner
method to bridge the gap
between research and
design

5. Considerations
Kids aged
5-14
English as
second
language
Growth
markets in
China and
Turkey

6. Research topics
● How does kids view progress and rewards for different age groups
and how it changes from aged 5 to 14?
● How to best communicate progress in a motivating and
encouraging tone for the different age groups?
● What design considerations we need take into account for our
progress reports?
● Understand parents attitudes and expectations on progress (parent
approved)

7. Preliminary research: How to engage with kids & recruitment

8. Designing the conversation: Telling by making
OPEN EXPLORE CLOSE
Adapted from Gamestorming, Sunny Brown
• Build a sea monster
character
• Create their own story,
fill in blanks format
with obstacles and
progress
• Share video and
collections
• Inspirational wall to
show and tell what
they like
• Create a postcard for
someone with message
and front-cover

9. Before workshop: Getting to know Kids

10. Before workshop: Getting to know Parents

11. Designing the Space: Friendly, safe and inviting
CONVERGENT
1
2
3

12. Before Workshop
Learnings
CONVERGENT
● Give plenty of time to prepare, takes longer than
user interviews
● Recruit the closest user representatives, connect
with local ethnic groups and communities
● Spend time in art shops and buy lots of materials
● Reframing design challenge to be child friendly
e.g. stories and characters
● Designing activities that is open, inviting and
opportunity to capture their imagination

13. During Workshop: Conversation Starters

14. During Workshop
Unexpected Challenges
CONVERGENT
● First impressions: 5 year olds
were much quieter than the
videos shared to us. One was
not willing to talk!
● Underestimated the time it
took to build safe space and
rapport in the lab with
strangers
● Had to supervise them
individually to complete
activities

15. CONVERGENT
EXPLORE
EMERGENT
Session 1
5 Year Olds

16. Session 1
Learnings
CHALLENGE
SKILLS
Easy Hard
Novice
Expert
FLOW ZONE
Based on Csikszentmihalyi (1990)
Understand
obstacles/
progress
Working
with others
Template
for
assembling/
making
artefacts
Understand
world with
characters

17. CONVERGENT
EXPLORE
EMERGENT
Session 2
7-9 Year Olds

18. CONVERGENT
EXPLORE
EMERGENT
Session 3
10-11 Year Olds

19. CONVERGENT
EXPLORE
Session 3
Observations
● Differences between
native and non-native
English speakers
● Different behaviours with
kids who know each other
and don’t know each
other.
Native English speaker
Non-native English speaker

20. CHALLENGE
SKILLS
Easy Hard
Novice
Expert
FLOW ZONE
Based on Csikszentmihalyi (1990)
Enjoys
friendly
competition
i.e. fastest,
quantity of
ideasLikes to make
friends and
share
Imaginative
ideas with
humour and
“gross things”
Enjoys
getting their
ideas down
quickly from
blank canvas
Session 2 & 3
Learnings

21. During Workshop
Learnings
● Build rapport based on things they like i.e. inspiration wall
● Use encouraging, positive language: verbal and body language all the time!
● Show and tell is an easy way to share ideas from 7+
● Don’t be afraid to involve parents if necessary to ensure kids feel have a sense of
comfort. Set expectations of parents role as observer
● Don’t be afraid to improvise as Plan B when things don’t go to plan, assess and
adapt, prioritise activities.
● Small rewards to keep them engaged and motivated particularly for those who
finish quicker than others e.g. stickers, chill in bean bag area
● Key insights can come from the observing the kids and having a conversation with
them (not just the artefacts)
● Co-creation is a team sport, get all the help you can!

22. CONVERGENT
After Workshop
Reward kids!
● Debrief to consolidate
initial thoughts and
findings
● Tidy up of the mess
● Rest up, zzzzZZ
● Email photos of their
kids to their parents

23. An Iterative Process
Before and after validating assumptions

24. An Iterative Process
After resonance testing with parents

25. Case Study

26. Considerations
Concrete
Operational
age (7-11)
Search tool
Support in
the search
process

27. The design cycle

28. The level of involvement

29. The space
● School environment
● Six children aged 10-11
● Eight sessions

30. ● Discussion
● Observation
● User journey
Session 1
Gathering
requirements
Discussion
JourneyObservation

31. ● AI, AR, VR and future concepts
Session 2
Technology
immersion

32. Session 3
Analysis
& brainstorming
● Affinity mapping
● Brainstorming

33. Session 3
Analysis
& brainstorming
● Affinity mapping
● Brainstorming

34. Session 4
Analysis
& voting
● Critical thinking
● Voting for ideas

35. Seeing Judging
Thinking
Edward de Bono

36. Seeing JudgingExploring
Thinking
Edward de Bono

38. Session 5
Sketching

39. Session 6
Piloting the
prototype
● Prototype

40. Session 7
Testing
● User testing

41. Session 7
Testing
● User testing

42. The Missions

43. Session 8
Reflection
● Preference ‘tool’

44. Session 8
Reflection

45. The surprise (for me!)