analysing qualitative
data the hard way
jaimes nel
@gnva
connectedfutures.com
Post-up

@gnva
connectedfutures.com
Sweat the text
“NSA and intelligence community in general is focused on getting intelligence wherever it can
by any means ...
Data grid

@gnva
connectedfutures.com
Sweat the text

@gnva
connectedfutures.com
@gnva
connectedfutures.com
@gnva
connectedfutures.com
Theory emerges from the data
Iterate theory till you can account for deviant cases
Underpinned by the idea that
“a unifyin...
Coding as data management - e.g. all instances of
a particular phenomenon
Coding as analytical process - identification and...
@gnva
connectedfutures.com
Data grid

@gnva
connectedfutures.com
Use data structure to aid the analysis process
Pragmatic - you start off by limiting the data you’re
looking at, and you ca...
@gnva
connectedfutures.com
@gnva
connectedfutures.com
Software

@gnva
connectedfutures.com
@gnva
connectedfutures.com
@gnva
connectedfutures.com
@gnva
connectedfutures.com
@gnva
connectedfutures.com
@gnva
connectedfutures.com
@gnva
connectedfutures.com
@gnva
connectedfutures.com
Soft outputs

@gnva
connectedfutures.com
Implicit
Opportunities

Scanning
relevant
intranet
articles

Exposure/
Push

Someone in
Brazil who
does Marine

Search/
Pu...
Turned into a
"knowledge
object"

Point of interest
identified

Issue

Article
Column

Object

White paper
Bulletin
Associa...
Acquiring

Discovering

Buying
Organising
Downloading

Performing

Listening

Making
Accessing

Distributing

Hosting

@gn...
Fidelity

@gnva
connectedfutures.com
Low-res

High-res
“NSA and intelligence community in general is focused on getting intelligence
wherever it can by any mea...
Builds robustness
Case analysis - 3 out of 4 * never 75%
Deviant cases
Close to the data

@gnva
connectedfutures.com
@gnva
connectedfutures.com
Pragmatic
Work and rework themes
Memo
Return to your data *why video is dangerous

@gnva
connectedfutures.com
1. Fight for budget for better analysis

@gnva
connectedfutures.com
1. Fight for budget for better analysis
2. Clients should own the fidelity

@gnva
connectedfutures.com
1. Fight for budget for better analysis
2. Clients should own the fidelity
3. Talk in terms of confidence, not absolutes

@g...
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Analysing qualitative data the hard way - July event on 'Turning the mountain into a molehill'

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by James Nel at the Research Thing

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Analysing qualitative data the hard way - July event on 'Turning the mountain into a molehill'

  1. 1. analysing qualitative data the hard way jaimes nel @gnva connectedfutures.com
  2. 2. Post-up @gnva connectedfutures.com
  3. 3. Sweat the text “NSA and intelligence community in general is focused on getting intelligence wherever it can by any means possible. It believes, on the grounds of sort of a self-certification, that they serve the national interest. Originally we saw that focus very narrowly tailored as foreign intelligence gathered overseas." "Now increasingly we see that it's happening domestically and to do that they, the NSA specifically, targets the communications of everyone. It ingests them by default. It collects them in its system and it filters them and it analyses them and it measures them and it stores them for periods of time simply because that's the easiest, most efficient, and most valuable way to achieve these ends. So while they may be intending to target someone associated with a foreign government or someone they suspect of terrorism, they're collecting you're communications to do so.” @gnva connectedfutures.com
  4. 4. Data grid @gnva connectedfutures.com
  5. 5. Sweat the text @gnva connectedfutures.com
  6. 6. @gnva connectedfutures.com
  7. 7. @gnva connectedfutures.com
  8. 8. Theory emerges from the data Iterate theory till you can account for deviant cases Underpinned by the idea that “a unifying theory is possible” @gnva connectedfutures.com
  9. 9. Coding as data management - e.g. all instances of a particular phenomenon Coding as analytical process - identification and refinement of themes Memoing as reflexive process - what are your thoughts as you encounter the data, how is your interpretation taking shape @gnva connectedfutures.com
  10. 10. @gnva connectedfutures.com
  11. 11. Data grid @gnva connectedfutures.com
  12. 12. Use data structure to aid the analysis process Pragmatic - you start off by limiting the data you’re looking at, and you can use this to design data collection in the first place @gnva connectedfutures.com
  13. 13. @gnva connectedfutures.com
  14. 14. @gnva connectedfutures.com
  15. 15. Software @gnva connectedfutures.com
  16. 16. @gnva connectedfutures.com
  17. 17. @gnva connectedfutures.com
  18. 18. @gnva connectedfutures.com
  19. 19. @gnva connectedfutures.com
  20. 20. @gnva connectedfutures.com
  21. 21. @gnva connectedfutures.com
  22. 22. @gnva connectedfutures.com
  23. 23. Soft outputs @gnva connectedfutures.com
  24. 24. Implicit Opportunities Scanning relevant intranet articles Exposure/ Push Someone in Brazil who does Marine Search/ Pull Personal interests, follow Regulations Sign-off, workflow Explicit Operating Procedure Manual Named person @gnva connectedfutures.com
  25. 25. Turned into a "knowledge object" Point of interest identified Issue Article Column Object White paper Bulletin Association agenda Iterations with Marketing and Compliance Talk Specialisms Magazine Increases Credibility and/or Reach Personal sharing Amplification SM sharing Profile Association Audience recognise relevance Web destination Conversations take place Discovery Engagement Potential opportunities reached Opportunity collect data billing Marketing/ publishing Clients Clients client service Clients renewals Frontend Clients tender Consulting Broking Frontend Underwriters Processing Frontend Underwriters placement collection Underwriters Clients Marketing/ publishing claim Frontend Processing payment Clients @gnva connectedfutures.com
  26. 26. Acquiring Discovering Buying Organising Downloading Performing Listening Making Accessing Distributing Hosting @gnva connectedfutures.com
  27. 27. Fidelity @gnva connectedfutures.com
  28. 28. Low-res High-res “NSA and intelligence community in general is focused on getting intelligence wherever it can by any means possible. It believes, on the grounds of sort of a self-certification, that they serve the national interest. Originally we saw that focus very narrowly tailored as foreign intelligence gathered overseas." "Now increasingly we see that it's happening domestically and to do that they, the NSA specifically, targets the communications of everyone. It ingests them by default. It collects them in its system and it filters them and it analyses them and it measures them and it stores them for periods of time simply because that's the easiest, most efficient, and most valuable way to achieve these ends. So while they may be intending to target someone associated with a foreign government or someone they suspect of terrorism, they're collecting you're communications to do so.” @gnva connectedfutures.com
  29. 29. Builds robustness Case analysis - 3 out of 4 * never 75% Deviant cases Close to the data @gnva connectedfutures.com
  30. 30. @gnva connectedfutures.com
  31. 31. Pragmatic Work and rework themes Memo Return to your data *why video is dangerous @gnva connectedfutures.com
  32. 32. 1. Fight for budget for better analysis @gnva connectedfutures.com
  33. 33. 1. Fight for budget for better analysis 2. Clients should own the fidelity @gnva connectedfutures.com
  34. 34. 1. Fight for budget for better analysis 2. Clients should own the fidelity 3. Talk in terms of confidence, not absolutes @gnva connectedfutures.com

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