Studija slučaja - Samsung grupa
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STRATEGIC AUDIT 3M- CSUF 2014
3M is currently facing some challenges including lawsuits related to product recalls and an unfunded pension plan. However, financially the company is growing with overall annual growth of 5% and revenue increasing between 2011-2013. 3M has a strong R&D department that is key to their competitive advantage but their use of Six Sigma may be hindering innovation. The company operates in a highly competitive environment globally and will need to continue innovating through strategic acquisitions and new product launches to capitalize on opportunities and overcome threats like economic volatility.
Procter & Gamble: Marketing Capabilities Case Study
Procter & Gamble: Marketing Capabilities Harvard Business School Case Study. This presentation is created during IIM Lucknow Marketing Internship under guidance of Prof. Sameer Mathur.
An Exploration of the Effects of Social Media Marketing in the Fast Fashion I...
This document is a dissertation exploring the effects of social media marketing on the fast fashion industry. It was completed by Yordan Dimitrov in April 2018 for a BA in International Business Management at Coventry University. The dissertation aims to compare traditional fashion and marketing to fast fashion and social media marketing, and explore their effects. It contains chapters on introduction and background, literature review, methodology, research findings, and conclusions.
ANNIES GROWING ORGANICALLY Mm1 g6-final presentation
Annie's is looking to grow organically by targeting prime prospect households. They will focus on brand awareness of Annie's as a healthy brand and adding convenience to boost sales of new frozen product lines like lasagna, ravioli, and sesame chicken with 70% or more organic ingredients. Annie's marketing mix will use promotions and advertising in traditional and social media, along with seasonal discounts, to promote the new products and drive sales at grocery and mass retailers where prime prospects shop. The goal is to take advantage of growth in frozen categories and household purchasing habits around health and convenience.
Papa John's Case Study
Based on the information provided, Papa John's does attempt to differentiate its products compared to competitors through focusing on higher quality ingredients in its pizza dough and toppings. However, the document does not provide enough detail to conclusively determine whether Papa John's products possess a meaningful competitive advantage over major competitors like Domino's and Pizza Hut. The products appear fairly standard for the pizza delivery/takeout space.
Costco Mission, Business Model and Strategy
The presentation about Costco Case study in the link below
http://www.slideshare.net/TranThang6/costco-case-costco-mission-business-model-and-strategy
Kodak Case Study
This document discusses Kodak's declining market share in film and proposes options to address the issue. It analyzes Kodak, Fuji, and Polaroid's market shares, growth rates, and pricing strategies. One option is to launch a new economy-tier film called Funtime Film, but the team recommends against this. Instead, they suggest renaming existing film lines to clarify quality differences and focus on innovation to justify Kodak's premium position.
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STRATEGIC AUDIT 3M- CSUF 2014
3M is currently facing some challenges including lawsuits related to product recalls and an unfunded pension plan. However, financially the company is growing with overall annual growth of 5% and revenue increasing between 2011-2013. 3M has a strong R&D department that is key to their competitive advantage but their use of Six Sigma may be hindering innovation. The company operates in a highly competitive environment globally and will need to continue innovating through strategic acquisitions and new product launches to capitalize on opportunities and overcome threats like economic volatility.
Procter & Gamble: Marketing Capabilities Case Study
Procter & Gamble: Marketing Capabilities Harvard Business School Case Study. This presentation is created during IIM Lucknow Marketing Internship under guidance of Prof. Sameer Mathur.
An Exploration of the Effects of Social Media Marketing in the Fast Fashion I...
This document is a dissertation exploring the effects of social media marketing on the fast fashion industry. It was completed by Yordan Dimitrov in April 2018 for a BA in International Business Management at Coventry University. The dissertation aims to compare traditional fashion and marketing to fast fashion and social media marketing, and explore their effects. It contains chapters on introduction and background, literature review, methodology, research findings, and conclusions.
ANNIES GROWING ORGANICALLY Mm1 g6-final presentation
Annie's is looking to grow organically by targeting prime prospect households. They will focus on brand awareness of Annie's as a healthy brand and adding convenience to boost sales of new frozen product lines like lasagna, ravioli, and sesame chicken with 70% or more organic ingredients. Annie's marketing mix will use promotions and advertising in traditional and social media, along with seasonal discounts, to promote the new products and drive sales at grocery and mass retailers where prime prospects shop. The goal is to take advantage of growth in frozen categories and household purchasing habits around health and convenience.
Papa John's Case Study
Based on the information provided, Papa John's does attempt to differentiate its products compared to competitors through focusing on higher quality ingredients in its pizza dough and toppings. However, the document does not provide enough detail to conclusively determine whether Papa John's products possess a meaningful competitive advantage over major competitors like Domino's and Pizza Hut. The products appear fairly standard for the pizza delivery/takeout space.
Costco Mission, Business Model and Strategy
The presentation about Costco Case study in the link below
http://www.slideshare.net/TranThang6/costco-case-costco-mission-business-model-and-strategy
Kodak Case Study
This document discusses Kodak's declining market share in film and proposes options to address the issue. It analyzes Kodak, Fuji, and Polaroid's market shares, growth rates, and pricing strategies. One option is to launch a new economy-tier film called Funtime Film, but the team recommends against this. Instead, they suggest renaming existing film lines to clarify quality differences and focus on innovation to justify Kodak's premium position.
Heineken Case Study business Analysis
Heineken is one of the world's leading beer brands with over 130 years of history. It aims to grow sustainably through innovation, efficiency, and focus on markets it can win. It faces challenges from industry maturation and consolidation. Heineken can grow in the US by increasing advertising of brands like Tecate and Dos Equis to young and Hispanic drinkers. Developing lower calorie beers also taps into growing consumer interests. Global expansion through acquisitions maintains competitiveness.
Ecco case presentation
This is the PowerPoint made for Strategic Management class in my senior year. The name of the case is ECCO A/S- Global Value Chain Management.
Best Buy | Case Study
Analysis of Best Buy mini case from Kotler's Marketing Management textbook.
This presentation was created by Sarthak Anand, IET Lucknow during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow.
best buy case study sample presentation
Best Buy was losing customers and sales to online-only retailers because customers would visit Best Buy stores to see and test products before purchasing them online from other retailers. This practice is known as "showrooming." Best Buy's shareholders and local communities were negatively impacted by store closures. However, Best Buy has implemented strategies like permanent price matching and improving their website to better compete with online retailers.
IKEA supply chain Model
This document provides an agenda and overview of an IKEA case study for entering the Brazilian market. It summarizes IKEA's value chain and hierarchical entry modes, including using joint ventures or strategic alliances. It analyzes the Brazilian market factors and political/economic situation. The suggested entry strategy is licensing to reduce import duties and transportation costs. The situational analysis found opportunities in Brazil's $4.5 billion furniture market dominated by small manufacturers and the need for after-sales support.
Zara Case Study
The document discusses Zara's business model and IT systems. It identifies that Zara uses a just-in-time production and delivery model to bring new fashion items to stores twice weekly. Zara's IT systems currently use outdated technologies like DOS for point-of-sale systems. The document evaluates options to modernize Zara's IT infrastructure, including fully externalizing the project or having internal staff work with external partners. It recommends modernizing systems using a UNIX solution, as this provides the lowest annual fees over 5 years while meeting Zara's needs for improved in-store and headquarters connectivity.
Supply chain of tesco
Tesco is the biggest retailer in UK now. Having operations in 14 countries with 2,291 stores spread globally, Tesco employs 296,000 people. Now their focus is on “Creating value for customers, to earn their lifetime loyalty” and strives to “be energetic, be innovative and be the first for the customer”. So the 21st customer has taken a great leap over “pile high, sell it cheap “strategy and demanding nature of the customer has forced Tesco to continuously improve
Marks and spencer
Marks & Spencer is a British multinational retailer that started in 1884. After experiencing serious sales declines in the 1990s due to outdated strategies and leadership issues, Marks & Spencer launched initiatives like Plan A to improve its social and environmental impact, and Project 2020 to update its supply chain and IT systems. The human resources department supports these changes by promoting diversity and training. Marks & Spencer also uses strategies like decentralization and focusing on food offerings to address weaknesses identified in a SWOT analysis.
Ecco Supply Chain Analysis
Ecco's value chain spans from raw hide procurement to finished shoes. It owns tanneries that process over 1 million cows per year into leather. This leather is used at its shoe manufacturing plants in Europe and Asia to produce Ecco shoes. The document discusses restructuring Ecco's leather manufacturing into a subsidiary that continues to supply Ecco but also sells leather to other industries.
3M (The first 110 years) - CASE ANALYSIS
This document summarizes the strategies of 3M over its first 110 years from 1902 to 2012. It discusses 3M's history, leadership, innovation in research and development, financial strength, and global operations. It also analyzes 3M's internal strengths and weaknesses, as well as external opportunities and threats. Specific strategies discussed include international expansion, market development, acquisitions, and increasing research and development spending. Recommendations are made to increase R&D spending, stop hiring outside CEOs, and limit teaching manufacturing processes to other countries.
TITAN - A Brand Full of Innovations !
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
Reinventing best buy case analysis
Best Buy began in 1983 as an audio equipment retailer and has since grown to become the largest consumer electronics retailer in North America. However, Best Buy has faced challenges in recent years from increased competition from Amazon and Walmart. Best Buy's "Renew Blue" strategy aimed to enhance the customer experience in stores, improve employee training, and expand product offerings online. The new "Best Buy 2020" plan focuses on maximizing the multi-channel retail business, providing services to meet customer needs, and accelerating growth in Canada and Mexico. To address problems like showrooming, Best Buy must focus on exclusive products, charging manufacturers for store space, matching online prices, and improving after-sales service.
Ecco case
This document outlines a strategic analysis and recommendations for Danish shoe manufacturer Ecco. It discusses Ecco's history and vision to be innovators in comfort footwear. Currently, Ecco sells premium casual, outdoor and semi-sport shoes primarily in Germany, Japan and the US. The document analyzes Ecco's value chain and strategic issues around maintaining world-class technology. It considers alternatives like outsourcing production and distribution to exploit efficiencies and expand into new markets in China. The recommendations are to outsource distribution to reduce costs and focus on branding, partner with external marketing teams, clearly define target markets, and increase marketing of Ecco's tannery operations and leather materials to other industries.
Intuit Case Study Marketing Management
Intuit Inc. is a software company that develops financial and tax preparation software. It has over 8,200 employees. Some of its popular products include Quicken, QuickBooks, and TurboTax. Intuit focuses heavily on research and development to ensure its products meet consumer needs. It spends significant time and money on consumer research each year to understand how customers use its products and feel about them. This research helps Intuit keep up with changing customer needs and technology. When Microsoft stopped developing its competing Money software in 2009, Intuit became the clear leader in personal finance software. However, Intuit will need to continue its focus on research and innovation to maintain its leadership position and avoid the same fate as Microsoft Money.
Amazon Goes Global - Ivey Publishing 2015
The document provides information about Amazon's business operations and strategies for international expansion. It discusses Amazon's founding and growth to become the largest online retailer globally. The document also analyzes Amazon's entry into different international markets like the UK, Germany, and Japan. It examines factors like culture, regulations, geography, and economics that influenced Amazon's market selection and strategies. Overall, the document reviews Amazon's performance and outlines patterns in its approach to international expansion.
Virgin group presentation
This presentation is created under a marketing internship.
It is about Virgin group and its various companies and also about Marketing schemes and vulnerability.
Zara On Social Media: analysis
This document analyzes Zara's social media presence. It finds that Zara has over 16 million Facebook fans and posts various content categories. However, Zara could be more reactive to fans and improve customer service through social media. The document recommends that Zara hire a community manager team, diversify its social media content, communicate more about its brand through social topics, and better engage its community.
Visual Support of Brannigan Foods Exercise
Brannigan Foods is developing a strategic marketing plan to increase profits by 3-4% as their sales, market share, and profitability have been declining. The document provides an analysis of their situation including the Five C's, Porter's Five Forces, and a SWOT analysis. It evaluates four alternatives for their strategy: investing in growing sectors, acquiring complementary product lines, investing in organic growth from new internally developed products, and investing in their core product line. The recommendation is to invest in both their core product line and new internally developed products to drive long term growth while continuing to finance new product development.
AB InBev Pitch
Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday. Strategic consulting firm MediaLink and media auditor Mediapath have been enlisted to assist with the review process. The review will be led by the brewer's global marketing team, which is based in New York.
Kodak brand positioning
In this presentation we are going to analyse a brand that is not performing well using the brand essence model. Using the Five Pillars suggest how the brand could improve its positioning.
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Heineken is one of the world's leading beer brands with over 130 years of history. It aims to grow sustainably through innovation, efficiency, and focus on markets it can win. It faces challenges from industry maturation and consolidation. Heineken can grow in the US by increasing advertising of brands like Tecate and Dos Equis to young and Hispanic drinkers. Developing lower calorie beers also taps into growing consumer interests. Global expansion through acquisitions maintains competitiveness.
Ecco case presentation
This is the PowerPoint made for Strategic Management class in my senior year. The name of the case is ECCO A/S- Global Value Chain Management.
Best Buy | Case Study
Analysis of Best Buy mini case from Kotler's Marketing Management textbook.
This presentation was created by Sarthak Anand, IET Lucknow during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow.
best buy case study sample presentation
Best Buy was losing customers and sales to online-only retailers because customers would visit Best Buy stores to see and test products before purchasing them online from other retailers. This practice is known as "showrooming." Best Buy's shareholders and local communities were negatively impacted by store closures. However, Best Buy has implemented strategies like permanent price matching and improving their website to better compete with online retailers.
IKEA supply chain Model
This document provides an agenda and overview of an IKEA case study for entering the Brazilian market. It summarizes IKEA's value chain and hierarchical entry modes, including using joint ventures or strategic alliances. It analyzes the Brazilian market factors and political/economic situation. The suggested entry strategy is licensing to reduce import duties and transportation costs. The situational analysis found opportunities in Brazil's $4.5 billion furniture market dominated by small manufacturers and the need for after-sales support.
Zara Case Study
The document discusses Zara's business model and IT systems. It identifies that Zara uses a just-in-time production and delivery model to bring new fashion items to stores twice weekly. Zara's IT systems currently use outdated technologies like DOS for point-of-sale systems. The document evaluates options to modernize Zara's IT infrastructure, including fully externalizing the project or having internal staff work with external partners. It recommends modernizing systems using a UNIX solution, as this provides the lowest annual fees over 5 years while meeting Zara's needs for improved in-store and headquarters connectivity.
Supply chain of tesco
Tesco is the biggest retailer in UK now. Having operations in 14 countries with 2,291 stores spread globally, Tesco employs 296,000 people. Now their focus is on “Creating value for customers, to earn their lifetime loyalty” and strives to “be energetic, be innovative and be the first for the customer”. So the 21st customer has taken a great leap over “pile high, sell it cheap “strategy and demanding nature of the customer has forced Tesco to continuously improve
Marks and spencer
Marks & Spencer is a British multinational retailer that started in 1884. After experiencing serious sales declines in the 1990s due to outdated strategies and leadership issues, Marks & Spencer launched initiatives like Plan A to improve its social and environmental impact, and Project 2020 to update its supply chain and IT systems. The human resources department supports these changes by promoting diversity and training. Marks & Spencer also uses strategies like decentralization and focusing on food offerings to address weaknesses identified in a SWOT analysis.
Ecco Supply Chain Analysis
Ecco's value chain spans from raw hide procurement to finished shoes. It owns tanneries that process over 1 million cows per year into leather. This leather is used at its shoe manufacturing plants in Europe and Asia to produce Ecco shoes. The document discusses restructuring Ecco's leather manufacturing into a subsidiary that continues to supply Ecco but also sells leather to other industries.
3M (The first 110 years) - CASE ANALYSIS
This document summarizes the strategies of 3M over its first 110 years from 1902 to 2012. It discusses 3M's history, leadership, innovation in research and development, financial strength, and global operations. It also analyzes 3M's internal strengths and weaknesses, as well as external opportunities and threats. Specific strategies discussed include international expansion, market development, acquisitions, and increasing research and development spending. Recommendations are made to increase R&D spending, stop hiring outside CEOs, and limit teaching manufacturing processes to other countries.
TITAN - A Brand Full of Innovations !
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
Reinventing best buy case analysis
Best Buy began in 1983 as an audio equipment retailer and has since grown to become the largest consumer electronics retailer in North America. However, Best Buy has faced challenges in recent years from increased competition from Amazon and Walmart. Best Buy's "Renew Blue" strategy aimed to enhance the customer experience in stores, improve employee training, and expand product offerings online. The new "Best Buy 2020" plan focuses on maximizing the multi-channel retail business, providing services to meet customer needs, and accelerating growth in Canada and Mexico. To address problems like showrooming, Best Buy must focus on exclusive products, charging manufacturers for store space, matching online prices, and improving after-sales service.
Ecco case
This document outlines a strategic analysis and recommendations for Danish shoe manufacturer Ecco. It discusses Ecco's history and vision to be innovators in comfort footwear. Currently, Ecco sells premium casual, outdoor and semi-sport shoes primarily in Germany, Japan and the US. The document analyzes Ecco's value chain and strategic issues around maintaining world-class technology. It considers alternatives like outsourcing production and distribution to exploit efficiencies and expand into new markets in China. The recommendations are to outsource distribution to reduce costs and focus on branding, partner with external marketing teams, clearly define target markets, and increase marketing of Ecco's tannery operations and leather materials to other industries.
Intuit Case Study Marketing Management
Intuit Inc. is a software company that develops financial and tax preparation software. It has over 8,200 employees. Some of its popular products include Quicken, QuickBooks, and TurboTax. Intuit focuses heavily on research and development to ensure its products meet consumer needs. It spends significant time and money on consumer research each year to understand how customers use its products and feel about them. This research helps Intuit keep up with changing customer needs and technology. When Microsoft stopped developing its competing Money software in 2009, Intuit became the clear leader in personal finance software. However, Intuit will need to continue its focus on research and innovation to maintain its leadership position and avoid the same fate as Microsoft Money.
Amazon Goes Global - Ivey Publishing 2015
The document provides information about Amazon's business operations and strategies for international expansion. It discusses Amazon's founding and growth to become the largest online retailer globally. The document also analyzes Amazon's entry into different international markets like the UK, Germany, and Japan. It examines factors like culture, regulations, geography, and economics that influenced Amazon's market selection and strategies. Overall, the document reviews Amazon's performance and outlines patterns in its approach to international expansion.
Virgin group presentation
This presentation is created under a marketing internship.
It is about Virgin group and its various companies and also about Marketing schemes and vulnerability.
Zara On Social Media: analysis
This document analyzes Zara's social media presence. It finds that Zara has over 16 million Facebook fans and posts various content categories. However, Zara could be more reactive to fans and improve customer service through social media. The document recommends that Zara hire a community manager team, diversify its social media content, communicate more about its brand through social topics, and better engage its community.
Visual Support of Brannigan Foods Exercise
Brannigan Foods is developing a strategic marketing plan to increase profits by 3-4% as their sales, market share, and profitability have been declining. The document provides an analysis of their situation including the Five C's, Porter's Five Forces, and a SWOT analysis. It evaluates four alternatives for their strategy: investing in growing sectors, acquiring complementary product lines, investing in organic growth from new internally developed products, and investing in their core product line. The recommendation is to invest in both their core product line and new internally developed products to drive long term growth while continuing to finance new product development.
AB InBev Pitch
Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday. Strategic consulting firm MediaLink and media auditor Mediapath have been enlisted to assist with the review process. The review will be led by the brewer's global marketing team, which is based in New York.
Kodak brand positioning
In this presentation we are going to analyse a brand that is not performing well using the brand essence model. Using the Five Pillars suggest how the brand could improve its positioning.
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Benetton developed an innovative dual supply chain model that allowed for both push and pull operations. Under the push model, 80% of orders followed a traditional 7 month lead time production process. The pull model made up 20% of orders and allowed for flash collections and reorders with a faster 5 week lead time based on customer preferences. Key aspects of Benetton's supply chain included transparency between partners, low inventories through payment terms and high initial seasonal orders, and using a combination of push and pull strategies. When expanding to the US market, Benetton faced challenges of high initial investment costs, stronger competition, and cultural differences in preferences.
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United Colors of Benetton (UCB) is an Italian clothing brand known for its unique branding and marketing strategies. Some key points:
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Coca Cola has consistently held the number one position in brand value according to Interbrand's annual report. In 2011, Coca Cola's brand value was estimated at $71.9 billion, a 2% increase from 2010. Coca Cola offers over 400 brands across more than 200 countries, serving 1.5 billion drinks per day. Between 1993 and 2003, Coca Cola invested $1 billion in India, resulting in 39% volume growth and 23% industrial growth, and now plans to invest $5 billion more to increase its market share in India. On social media, Coca Cola maintains a strong presence, with over 46 million Facebook fans growing at over 5% monthly, compared to Pep
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Studija slučaja: Preuzimanje Delta Maxi-ja od strane Delhaize
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Studija slučaja - Samsung grupa
- 2. ISTORIJAT PREDUZEĆA • 1. mart 1938. • osnivaĉ: Bjung-Ĉul Li • Samsung Trade Company • 3 • 1969. – proizvodnja crno-belih televizora
- 3. Samsung Electronics Samsung Heavy Industries Samsung Engineering Samsung C&T Samsung Techwin Samsung Life InsuranceSamsung Evereland
- 4. Misija: DA BUDEMO NAJBOLJA DIGITALNA KOMPANIJA
- 5. Vizija: VOĐSTVO POKRETA SPAJANJA DIGITALNIH TEHNOLOGIJA I STVARANJE NOVE VREDNOSTI KROZ EKO-INOVACIJE
- 7. -Rast zarade akcionara za 10% -Povećati prihode na $400mlrd do 2020. -Povećati prihode od recikliranja za 3% -Ĉvrsta kontrola troškova
- 8. -Povećanje zadovoljstva korisnika kroz razvoj ekoloških proizvoda -Povećati tržišno uĉešće za 10% u oblasti mobilnih telefona i 7% u ostalim oblastima -Povećati broj ureĊaja u svakom domu za 3 - 100 miliona prodatih Samsung Galaxy SIV do kraja maja prvih 10 miliona
- 9. -UnapreĊivanje vrednosti preko obrazovanja i inovacija - Povećati broj žena u ukupnom broju zaposlenih na 43% -Povećati sredstva za inovacije i razvoj za 9% -Projekat ‘’Hope for Youth’’
- 10. -Green leadership -Kreativna organizaciona kultura -Praćenje GHG kroz životni ciklus proizvoda -Saradnja sa partnerima – just in time menadžment
- 11. SPACE METODA
- 13. -Proizvodi više grupa proizvoda -Poseduje znaĉajno tržišno uĉešće -Vodeći proizvoĊaĉ pametnih telefona -Vrhunski inžinjering i proizvodnja delova hardvera -Inovacije i dizajn -Niski troškovi proizvodnje -Vrednost Samsung Brenda STRENGHTS
- 14. - Novi proizvodi utiču na zastarevanje starih - Zavisi od drugih u pogledu softvera - Samsung proizvodi različite vrste proizvoda WEAKNESSES
- 15. - Indijsko tržište - Akvizicije i patenti - Rastuća mobilna reklamna industrija - Raste tražnja za tabletima OPPORTUNITIES
- 16. - Zasićenje na tržištu smartphone u razvijenim zemljama - Brze tehnološke promene - Jaki konkurenti - Jeftini kineski proizvodi THREATS
- 17. TOWS MATRICA
- 18. MAKSI-MAKSI MINI-MAKSI MAKSI-MINI MINI-MINI SPOSOBNOSTI SLABOSTI ŠANSEOPASNOSTI
- 19. KRITIKE I PREDLOZI • Interna komunikacija i izveštavanje mora biti promenjeno kako bi se osigurala doslednost, taĉnost i potpunost podataka i informacija. • Poboljšati direktnu komunikaciju sa zainteresovanim stranama (stakeholders) u procesima rešavanja problema
- 20. KRITIKE I PREDLOZI • Razmisliti o promeni marketing strategije • Treba uvesti naĉin prikupljanja novĉanih sredstava, naplaćivanja, pre plaćanja nabavke materijala • Kako bi osigurao snažnu lidersku poziciju Samsung treba da nastavi sa velikim ulaganjima u R&D.
- 21. Prezentacija je raĊena u okviru predmeta – Strategijski menadžment (Univerzitet u Novom Sadu, Ekonomski fakultet Subotica)