This document provides an agenda and updates for a startup called StudentsTry. It summarizes that StudentsTry has shifted its focus to providing online jobs, tasks, and internships for students studying at home or abroad. It then discusses competitors, interviews with potential business partners, proposed revenue streams including pay-per-click advertising and premium services, and an initial revenue forecast. Finally, it includes links to the new website and landing pages, and shows a sample advertisement poster.
Affiliate Programmes often stagnate over time - this session will reveal a typical programme lifecycle and offer strategies for merchants who want to reinvigorate their offer or who have inherited an existing and potentially mediocre programme.
Get practical advice on surviving the mid stage of a programme by innovating, employing effective programme management strategy and what you should be doing to analyse the value of your affiliates internally. Ewan will finish the session with questions from the audience for this merchant driven session.
The Apprenticeship Recruitment Presentation tells you how Apprenticeship Recruitment can work for you. Taking on an apprentice between 16-24 can sound scary but Apprenticeship Recruitment are here to help you all the way through the process. the presentation explains how we recruit, what the process of apprenticeships is and what the progression options are. if you are interested in joining our apprenticeship scheme or would like to employ an apprentice or find out more about the apprenticeship scheme don't hesitate to contact us today.
Affiliate Programmes often stagnate over time - this session will reveal a typical programme lifecycle and offer strategies for merchants who want to reinvigorate their offer or who have inherited an existing and potentially mediocre programme.
Get practical advice on surviving the mid stage of a programme by innovating, employing effective programme management strategy and what you should be doing to analyse the value of your affiliates internally. Ewan will finish the session with questions from the audience for this merchant driven session.
The Apprenticeship Recruitment Presentation tells you how Apprenticeship Recruitment can work for you. Taking on an apprentice between 16-24 can sound scary but Apprenticeship Recruitment are here to help you all the way through the process. the presentation explains how we recruit, what the process of apprenticeships is and what the progression options are. if you are interested in joining our apprenticeship scheme or would like to employ an apprentice or find out more about the apprenticeship scheme don't hesitate to contact us today.
Cheat Sheet for LEAN STARTUP METHODOLOGY: One-Page Template and Illustration ...Rod King, Ph.D.
The Lean Startup Methodology is a fast growing "organism." Everyday, tools are emerging on how to translate into reality the ideas and principles in Eric Ries's book, "The Lean Startup." The Cheat Sheet for the Lean Startup Methodology presents a single template that illustrates key ideas, principles, and emerging tools of the Lean Startup Methodology. The Cheat Sheet is the only tool that can simultaneously be used as an "Experiment Board", "Business Model Canvas", and "Lean Canvas." The Cheat Sheet also seamlessly integrates ideas from Blue Ocean Strategy and Design Thinking.
Using the Cheat Sheet saves Lean Startup Practitioners enormous amount of time, money, and other resources when undertaking Lean Startup projects. The Cheat Sheet for the Lean Startup Methodology can also be used, in place of a traditional business plan, to visually tell the story of a Lean Startup as uses the "Business Model Yacht" to journey from the Red Ocean to the Blue Ocean.
http://goo.gl/Mrq92d
Search University 2013: How Much can I Pay for a New Prospect or Customer per...Universem
Presentation about the calculation of the Cost Per Acquisition (CPA) in 3 cases :
- Lead Generation Website
- E-commerce website
- SAAS business
A presentation given at Search University 2013 on May 31st 2013 in Brussels by Hubert de Cartier, co-founder of Universem. More information on www.universem.be
A lecture in digital analytics at Aalto University. The lecture is a part of a module in Information Technology Program (ITP).
Summer 2015, Helsinki
--
Dr. Joni Salminen is a lecturer in digital marketing. Besides online marketing, his interests include startups and web platforms. Contact: joolsa@utu.fi
Bonniers brands - Idenyt and VoresVilla are Denmark’s largest Home & Garden media, sending it's physical magazine 5 times a year to 1 million house holds. It's website has 750.000 unique visitors and a newsletter with 225.000 users. Idenyt and VoresVilla is part of The international Bonnier company Benjamin Media with a presence across 5 different markets and 60+ magazine brands.
Cars On The Go is a Direct Marketing Proposal developed for a Direct & Interactive Marketing class at George Brown College, Canada.
This case was built considering the Car Sharing Market in Toronto (2014).
Contact us for more information on this and other projects.
Presented to:
Matthew V. Malczewski
Authors:
Jessica Andreta [ca.linkedin.com/in/jessicaandreta]
Emir Atmaca [emiratmaca@outlook.com]
Trang Bui [trangbirdy@yahoo.com]
Ana M. Cárdenas
Jeffrey Wong [jeff.wongkachi@gmail.com]
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
The final group project at GBC. The project was to present an IMC plan for Cars On the Go for Direct and Interactive Marketing, led by Tony Rizzotto 2019. The group contributed immensely in churning out data and stats and present it to the class. I was able to contribute with research as well as the designing the print campaign.
Hey Big Spender, We're Talking to You: Understand How to Budget for Social Me...Falcon.io
What is a good ROI from my Google Spend? How much should I spend on social this year? Should I spend money on Facebook and Instagram ads and how much should I put in? It’s every marketer's favorite time of the year – budgeting . Setting a marketing budget is tricky enough for some businesses, let alone understanding how much should be spent on digital vs. offline. If you need to establish a marketing budget to hit a particular revenue and profit goal, you can use a budgeting formula based on ROI to work toward measurable results that directly impact the bottom line. This session will give you a better understanding of how much your budget should be and how you can make better sense of where you should be spending proactively and reactively. You’ll learn:
Principles of ad budgeting
How to plan a budget-efficient strategy
Best practice tactics to optimize your social media budget
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Presentation on self-service and return on investment (ROI) by Spencer Newsham, Public Sector Account Director at LivePerson. Presented at Local Digital Futures: The Internet of Things & Local Public Services on 8 June 2015 in London.
Cheat Sheet for LEAN STARTUP METHODOLOGY: One-Page Template and Illustration ...Rod King, Ph.D.
The Lean Startup Methodology is a fast growing "organism." Everyday, tools are emerging on how to translate into reality the ideas and principles in Eric Ries's book, "The Lean Startup." The Cheat Sheet for the Lean Startup Methodology presents a single template that illustrates key ideas, principles, and emerging tools of the Lean Startup Methodology. The Cheat Sheet is the only tool that can simultaneously be used as an "Experiment Board", "Business Model Canvas", and "Lean Canvas." The Cheat Sheet also seamlessly integrates ideas from Blue Ocean Strategy and Design Thinking.
Using the Cheat Sheet saves Lean Startup Practitioners enormous amount of time, money, and other resources when undertaking Lean Startup projects. The Cheat Sheet for the Lean Startup Methodology can also be used, in place of a traditional business plan, to visually tell the story of a Lean Startup as uses the "Business Model Yacht" to journey from the Red Ocean to the Blue Ocean.
http://goo.gl/Mrq92d
Search University 2013: How Much can I Pay for a New Prospect or Customer per...Universem
Presentation about the calculation of the Cost Per Acquisition (CPA) in 3 cases :
- Lead Generation Website
- E-commerce website
- SAAS business
A presentation given at Search University 2013 on May 31st 2013 in Brussels by Hubert de Cartier, co-founder of Universem. More information on www.universem.be
A lecture in digital analytics at Aalto University. The lecture is a part of a module in Information Technology Program (ITP).
Summer 2015, Helsinki
--
Dr. Joni Salminen is a lecturer in digital marketing. Besides online marketing, his interests include startups and web platforms. Contact: joolsa@utu.fi
Bonniers brands - Idenyt and VoresVilla are Denmark’s largest Home & Garden media, sending it's physical magazine 5 times a year to 1 million house holds. It's website has 750.000 unique visitors and a newsletter with 225.000 users. Idenyt and VoresVilla is part of The international Bonnier company Benjamin Media with a presence across 5 different markets and 60+ magazine brands.
Cars On The Go is a Direct Marketing Proposal developed for a Direct & Interactive Marketing class at George Brown College, Canada.
This case was built considering the Car Sharing Market in Toronto (2014).
Contact us for more information on this and other projects.
Presented to:
Matthew V. Malczewski
Authors:
Jessica Andreta [ca.linkedin.com/in/jessicaandreta]
Emir Atmaca [emiratmaca@outlook.com]
Trang Bui [trangbirdy@yahoo.com]
Ana M. Cárdenas
Jeffrey Wong [jeff.wongkachi@gmail.com]
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
The final group project at GBC. The project was to present an IMC plan for Cars On the Go for Direct and Interactive Marketing, led by Tony Rizzotto 2019. The group contributed immensely in churning out data and stats and present it to the class. I was able to contribute with research as well as the designing the print campaign.
Hey Big Spender, We're Talking to You: Understand How to Budget for Social Me...Falcon.io
What is a good ROI from my Google Spend? How much should I spend on social this year? Should I spend money on Facebook and Instagram ads and how much should I put in? It’s every marketer's favorite time of the year – budgeting . Setting a marketing budget is tricky enough for some businesses, let alone understanding how much should be spent on digital vs. offline. If you need to establish a marketing budget to hit a particular revenue and profit goal, you can use a budgeting formula based on ROI to work toward measurable results that directly impact the bottom line. This session will give you a better understanding of how much your budget should be and how you can make better sense of where you should be spending proactively and reactively. You’ll learn:
Principles of ad budgeting
How to plan a budget-efficient strategy
Best practice tactics to optimize your social media budget
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Presentation on self-service and return on investment (ROI) by Spencer Newsham, Public Sector Account Director at LivePerson. Presented at Local Digital Futures: The Internet of Things & Local Public Services on 8 June 2015 in London.
Workshop Girls in Tech #6
by Matteo Panfilo, Matteo Scarabelli e Umberto de Feo
Cosa significa individuare Key Performance Indicators e saper misurare le metriche per business legati a internet ed al digitale?
Cosa tener presente per effettuare delle stime (anche ai fini del business plan), quali obiettivi e quali strumenti utilizzare per ottimizzare i propri ritorni (e “tassi di conversione” per i business online)?
Come e con quali strumenti interagire con i propri clienti?
Similar to Students tryapresentation 27_04_final version (20)
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
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This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
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0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
3. The Concept Changed
We decided to Focus on Students and
be an Online tool that helps them gettin
g money whether they are studying in
their home country or abroad!
Providing:
- Part-Time Jobs
- Tasks
- Summer Internships (Paid)
4. StudentsTry agains its competitors
• Only has internships
(some unpaid) and
not just for students
• General public
• Full-time jobs
Portuguese
version only;
No mobile app;
No students’
concern!
• Opportunities in Portugal only
6. Interviews (B2B)
Does not use job searching websites but uses universities’
platforms
About the concept “Very interesting but you should focus
initially only in one type of vacancies. Internships would be easy
for you”
Willingness to pay based on return
City Halls
Schools
Universities
7. Revenue Stream
Pay-per-Click Service
Premium Service
(fixed monthly fee)
Features:
• Higher Ranking in
Job Notifications
• Recommendations
from StudentsTry (both sides)
• (Company Advertisement)
Company Advertisements
on Landing Page
Freemium Service:
Free Registration + upgrade for
personal assistance (unique payment)
Future: Sucess Fee
Good survey results
Building trust
Creating Long-term relationship
App Service:
Free of Charge for both sides
Total of 5 Hypotheses to test the Revenue Stream
8. Revenue Forecast (after 1 year)
Registered Companies, Organisations, etc. : 1.500
Number of yearly offers: 10.000
Pay-per-Click Service Premium Service Company Adv.
Price: 2.5 Cents per Click
Average Clicks per Offer: 70
Yearly revenue:
0.025€ x 70 x 10.000 = 17.500 €
Price: 10€ monthly Fee
Usage of Companies: 30%
Yearly revenue:
10€ x 12 x 0.3 x 1.500 = 54.000 €
Price: depends on space/length
(average price 5€/month)
Usage of Companies: 40%
Yearly revenue:
5€ x 12 x 0.4 x 1.500 = 36.000 €
9. Revenue Forecast (after 1 year)
Registered Students: 22.000
10% using paid
Freemium Service
Total of 2.200
Unique payment
of ca. 12€
Total of 26.400 €
Total Revenue Forecast (First Year):
Pay-per-Click Service: 17.500€
Premium Service: 54.000€
Company Advertisement: 36.000€
Student Freemium Service: 26.400€
Total Revenue: 133.900€
13. Revenue Stream Testing so far
Out of 10 votes:
• 6 mentioned pay per click;
• 3 chose pay a Monthly/
Quarterly fee
• 1 would pay per student hired
Pay per click is also our
preferred Revenue source, so
the landing page is heading to
our goal!
