2. The Idea:
Create an online platform for renters and landlords monthly payment.
3. The Team:
Jairo Neuta – Team Lead
Engagement Management Specialist at Avaya Colombia (business collaboration
and communications solutions). Enjoys new technology startups.
Juan Bernal – The Marketing Master
Degree in Social Communication. Likes motorsports, technology, international
relations, marketing, communications and travel.
Pablo Gutiérrez – Ecommerce Chief
Degree in Business Management. Addicted to startups related to ecommerce and
customer service.
4. The Team:
+
3 Colombians in
different sectors.
National problem
= Opportunity.
=
A solution to test
and develop.
5. Market:
Each year, more and more local universities
are opening programs for foreign students.
Hundreds of international employees are
transferred to Colombian companies.
Both parts want to find a new place to live
and simplify the monthly payment with
their landlords.
6. Market:
“192 million people
live outside of their country.”
International Migration Organization. 2013.
http://www.iom.int/cms/es/sites/iom/home/about-migration/world-migration.html
7. Market:
International Migration Organization. 2013.
http://www.iom.int/cms/es/sites/iom/home/about-migration/world-migration.html
15.140 migrants from United States
5.327 migrants from Spain
4.054 migrants from Peru
2.294 migrants from Mexico
2.570 migrants from Argentina
8. Business Model:
Two revenue channels:
1. $80 Annual fee subscription per landlord.
2. 5% Monthly transaction commission.
Check here our complete Business Model Canvas or visit
https://novoed.com/venture2/team_ideas/8094
9. Step To Step Revenue Process:
Fee revenue stream.
1
The landlord
visits the site
and signups. 2Buys the annual
plan with online
payment. 3Our provider
deposits in our
virtual account. 4Each month we
transfer to a
savings account.
Yearly Auto Renew Option Available For Constant Cashflow!
10. Step To Step Revenue Process:
Transaction commission revenue stream.
1
The renter visits
our website and
logs in. 2Pays his/hers
rent price using
our provider. 3Deposits 5% in
our account and
95% to landlord. 4Each month we
transfer to a
savings account.
We Become a “Month To Month Tool” For Landlords And Renters!
11. Revenue Model Test:
Contact 9 landlords in one week.
Ask them to prepay our service with a
“VIP Promo Price” of $40 a year
(50% off).
14. Per Unit Revenue Vs. Cost:
$80 a year fee per landlord plus 5%
commission per transaction.
Revenue per unit: $80
Unit = Landlord (Customer).
Estimated landlords in the first year: 50
Revenue Per Unit:
Platform creation: $2.500
Outsourced tasks: $500
Material costs: $250
Cost per unit: ($2.500 + $500 +
$250) / 50 customers = $65
Cost Per Unit:
$80 >$65
There Is Profit!
15. Calculated Costs:
GoDaddy.com Hosting:
$4 monthly
GoDaddy.com Domain:
$11 yearly
Platform Creation:
$2.500 one time pay
Outsourced tasks:
$500 yearly
Fixed costs.
Bank transaction commission:
2% of the transaction value
Variable cost.
16. Calculated Costs:
No Employees
Until we achieve market fit we
will make all the necessary
work.
No Office
Unnecessary physical space.
By now, we can work from
home.
As Lean As Possible!
Free Mentorship
No consultants. We have
great mentors we can refer
and learn.
17. Viable Business Model?:
Customers Needed
For Breakeven
The numbers indicate that it’s a viable business model.
The technology is already invented and the need exists.
18. Marketing Strategy:
Test the idea before developing any technical
platform or applications.
Bring traffic to a simple landing page.
Call to action: Obtain the most amount of
emails in exchange of an intangible benefit.
Know the specific language to use by doing an
A/B test with the value proposition text.
19. Specific Target Market:
1. Renters
Who are they?
Colombian renters between 23 and 30 years
old. Students or employees with
few free time.
Where are they?:
Universities, companies, social
networks, newspapers,
radio stations.
20. Specific Target Market:
2. Landlords
Who are they?
Colombian lessors between 30 and 45 years old.
Employees with few free time.
Where are they?:
Companies, newspapers, magazines, radio
stations, social clubs.
22. Marketing Experiments
and Tracking:
Results:
Total visits: 200 (75% Facebook Ads, 25% Google Ads).
Average cost per click: $0,13
20 Renters and Landlords Registered Their Email!
Conversion rate: 10%
