Christian Carlsson is a digital leader and social business advocate at IBM Denmark. The document provides recipes for social business including engaging and transparent communication across any business size or role. It discusses using social technologies to connect people and drive change, culture, and technology. Examples include using social CRM, communities, visualization, and learning to transform into a social business.

2. #sbdk
@chris_carlsson
Social Business Recipes
Christian Carlsson
Digital Leader and Social Business Advocate
IBM Denmark

3. Crowd source support BYOD
*DISCLAIMER

5. Nimble
Engages Transparent
Any business
Any size Any role Everything

8. Behavior Leadership
People
Spices
Change Culture Technology

10. Denmark Marketing
Social CRM
Swedish Cooking
Traveling
Small country
Communications
Experience
Social Business Presenting
Education Journalists
Visualization Communities

11. Denmark Marketing
Social CRM
Swedish Cooking
Cooking
Small country
Communications
Experience
Social Business Presenting
Education Journalists
Visualization Communities

18. “E-mail is where knowledge goes to die” (but that’s not e-mails fault)
Source: Bill French (1999)

22. Crowd source support BYOD
THERE IS NO PLANET
B

24. Crowd source support BYOD

25. Scheduling Strategy
CRM
...…....
Analytics
Learning

26. CEOs get social (or…?)
Percentage of CEOs using social media as a tool
to connect with customers “As CEOs ratchet up the level of openness
within their organizations, they are developing
collaborative environments where employees
are encouraged to speak up, exercise
personal initiative, connect with fellow
collaborators, and innovate,” the IBM study
concluded.
Simply put, CEOs and their executives set the
cultural tone for an organization. Through
participation, they implicitly promote the use
of social technologies. That will make their
organizations more competitive and better
able to adapt to sudden market changes.
Source: Forbes.com and IBM CEO Study (2012) ibm.co/ceostudydk

27. Don’t be the last
wiener on the
grill, become a
Social Business
NOW #sbdk

28. Crowd source support BYOD
NEXT STEP?

31. vizify.com/christiancarlsson
twitter.com/chris_carlsson
linkedin.com/in/christiancarlsson
christian.carlsson@dk.ibm.com
+45-28 80 45 53