The document discusses student recruitment and retention solutions that address common pain points like lack of tracking prospective students and low completion rates. It presents an integrated solution using Microsoft Dynamics CRM that includes 12 modules for student marketing and communications. Key features highlighted are email marketing, web tracking, lead scoring, surveys, and social discovery to improve recruitment, retention, and response to student needs. The complete solution is presented as a one-stop service to drive student recruitment and retention through improved coordination and performance.

1. Student Recruitment &
Retention Solutions

2. Industry Pain Points
• Current systems prohibit identifying and tracking prospective
candidates for student recruiting efforts.
• Difficulties in retaining students with low completion rates of
less than 50%.
• Institutions often lack real-time critical information in
responding to student needs.

3. • Greater efficiency gains in student recruiting efforts by tracking
and managing all student recruiting activities.
• Drive greater awareness campaigns and increase the levels of
enthusiasm at your events.
• Improved coordination and performance by having an up-to-
date view of students and prospective students, with pertinent
information delivered to each user according to their role.
Student Recruitment &
Student Retention Solutions

4. Our complete solution is a one stop service for all
your student marketing and communications
requirements.
Completely integrated with Microsoft Dynamics
CRM Online database.

5. Student Recruitment
Our marketing solution is comprehensive and cost effective with
12 integrated modules that range from email marketing to social
discovery, landing pages to form capture and surveys.
Your student recruitment journey can begin with 3 basic layers.
Email Marketing Web Tracking Lead Scoring

6. Prospective Students
Student Event Management
Student Experience

8. Built-in email marketing capability provides an intuitive experience that allows
users to create and send bulk HTML emails with all send, open, click and
bounce data reported at the mailing (aggregate) as well as individual recipient
level. Our easy to use HTML editors make creating an email simple for anyone.
Drag & Drop

9. Drag and drop email editor with advance image editing
Creating an email with is easy – our Drag and Drop Editor is a simple, wizard-driven way to
create an email with no HTML involved.
Select a layout from a list of choices, easily add and style text and links, and see the changes
happen in real time.
Our advanced image editor allows you to modify images in a number of helpful and creative
ways.
Similar to Instagram, you can apply filters, frames and other effects to your images.

10. Split (A/B) Testing
Split testing allows you to test two versions of your email with varying subject lines,
content (i.e. template) and/or 'from' address.
The two versions are referred to as the A version and the B version. Marketing can then
determine what percentage of the recipients should receive the A and B versions until a
winning version is chosen automatically by our system or manually. The winning email
version, A or B, is then sent to the remainder of the recipients.

11. Inbox Preview
Want to know what your email will look
like to your recipients? inbox preview
feature lets you test any email and see
what it will look like in a variety of email
clients including Outlook, iPhone, iPad,
Android, Gmail and more.
The email editor simply click the inbox
preview button, and the inbox preview
screen will launch with a 'test' button.
Once the results have been returned,
you can use the tabs on the left side to
see what the email will look like in the
various email client applications. It really
is that easy

12. Dynamic Content: If you can dream it, you can do it
Need to make the content of your email different for
different recipients?
Perhaps you want a single newsletter to publish in
multiple languages. Or, maybe you want to show one
graphic for people over 30 and another for people under
30. With our advanced dynamic content feature, you can
do all this and more.

14. Web Tracking
Discover who is interested in your products and services because you will see the
actual web activity of anonymous and identified visitors on your website.
Interested in which companies and organizations are browsing your site and what
interests them?
Want to know what a specific prospective customer has viewed on your site before
making the opening call? You can do all this and more.
See site visits, page views and
form captures in real time

15. Track all website visitors
and their activity.
Discover
organisations
From which visitors
are
Browsing.
Through email link clicks
or form captures
social discovery enables
visitors to Identify
themselves.
Through social discovery
Form capture, web
behaviour,
Lead scoring etc. Qualified
leads become obvious.
Connecting visitors to your CRM records

16. Connecting visitors to your CRM records
You can now track every visitor on your website, discover the company/organisation from which they are
visiting and reports this information to you on our marketing dashboard.
When the visitor becomes identified, by completing a form or clicking on a link in a marketing email (or
an email sent from Outlook or other email software), all his or her past anonymous browsing activity is
available on their CRM record with their identified browsing behaviour.

17. Get a complete visitor picture
Marketing automation profiling screen gives CRM users a complete view of the visitor lead or contact including
their web browsing details, lead score, email interaction, social networking information and web site form
completion data.
Our integrated tracking summary allows CRM users to visually distinguish tracking events from visits to priority
page views (pages you want CRM users to notice first) to form completions, opportunity resolutions and more.
And, because many visitors have multiple email addresses, marketing automation appends them to the CRM
record and captures the tracking information accurately.

19. Lead Scoring
Marketing Automation can track individual visitor activity on your website, each visitor
accumulates a score based on his or her visits, page views and more.
Scoring is based on default values you set, but you may also score certain pages higher or lower
based on their importance in showing visitor intent.
Using the lead score, your sales team can quickly and easily determine which leads to pursue.
Marketing automation scores all of your visitors: Anonymous, CRM Leads and CRM Contacts.

20. Scoring vs. Grading
To explain scoring vs. grading there is a simple analogy to which we all can
relate. If you’re picking your perfect mate you’ll have criteria whether you
realize it or not – smart, funny, stable – whatever floats your boat. In the
world of marketing automation we refer to this as grading or defining
qualifying criteria.
Scoring, on the other hand, comes in once you’ve identified that perfect
match. Now the question becomes ‘how interested in me are they?’ Because
all your marketing data is stored within Microsoft CRM, you can use queries
and workflow to surface visitors that best meet your criteria.
With that information in hand you can prioritize which are the most
interested based on their interest in you as quantified by their score.

21. Set your own default score values
You set the default scoring values based on which tracking
events are more important to your organisation.

22. Student Retention
Our marketing solution is comprehensive and cost effective with 12
integrated modules that range from email marketing to social
discovery, landing pages to form capture and surveys.
Your student retention journey can begin with 2 basic layers.
Survey’s Social Discovery

24. Surveys
Keep in close contact with your students and how they feel about
certain courses and lectures etc.
Marketing automation makes it easy to create surveys with our drag
and drop survey designer. The surveys may be emailed to leads,
contacts and accounts, and may even be linked to case records.
Surveys may also be posted as pages so they can be completed by
anonymous visitors. When a respondent completes a survey, all the
data the visitor submits is linked to their CRM record.

25. Configure flexible questions
Create various types of survey questions including rating scale,
list, single-select (radio button), multi-select (check boxes) and
text. Arrange the questions however you want on the survey.
Skip logic on survey questions and pages
Surveys have configurable skip logic at both the
page and question level. This allows you to skip past
individual questions or entire pages of questions
based on which responses the respondent chooses.
Configuring skip logic is simple and flexible.

26. Easily automate task processes based on survey responses
When someone completes a survey you can easily
automate processes based on certain responses.
For example, if you ask one of your students to rate
your service on a scale of 1 to 10, you can use CRM
workflow notify people internally of any rating
below a certain threshold and more importantly to
take action and respond within acceptable
timeframes.

28. Social Sharing
Allow your recipients to share your content on
popular social networks.
See which recipient has shared what information
about you on which networks with an integrated
social sharing report.
Customise the social network buttons/icons and
even upload your own versions
With twitter being one of the biggest outlets for frustrations on
the web. You can keep track of conversations that are happening
Outside of your organisation with a process that can help
manage and steer the conversations back on course.
Social discovery will bring back data and direct links to the lead
or contact's identities from a variety of social networks including
LinkedIn, Facebook, Twitter, YouTube and Flickr
Social Discovery

29. So what?
Knowing more about your students from the social web can be helpful
in understanding their fit with your current offer. However, there is a
more expansive vision here.
What if you could cross reference the knowledge of your visitors’ social
identities to their social interaction with your brand or market
category?
Done correctly, this would tell you who in your CRM is voicing their
opinions, positive or negative, about your products and services or
your industry/category in general.
.
From this, you’d be able to develop an understanding of specific individuals that can help you
promote your brand and others that need special handling.
CRM + Lead/Contact Social Information +Brand/Market Sentiment makes a very powerful
combination.