Student Name: BUS 543 Professor: Date: BUZZFEED CASE STUDY ANALYSIS AND APPLICATION 1 Introduction (Suggested length: 1-2 paragraphs) 1) Provide a brief summary of this case study. You can also include information from the BuzzFeed website and other sources to supplement this case with more recent information. Analysis/Application This is the body, or heart, of your analysis. In this section answer the following questions: Buzz Feed Style List 1) Think of a BuzzFeed style list that is related to your business (past, current or future) which would attract a lot of attention. What headline would you choose? Why? On what social media platforms would it be shared most often? Are Lists Still Relevant? 2) Are people tired of this type of content (BuzzFeed style lists)? Competitive Advantage for BuzzFeed 3) Does BuzzFeed still maintain a competitive advantage? Why or why not? Shareable Content 4) BuzzFeed has been a leader when it comes to shareable content. Melissa Rosenthal states "You can trick people into clicking, but you can't trick them into sharing." What does she mean? How can you get your clients to share your content? Getting Your Ideas to Spread on Social 5) How do you think ideas spread on social? What steps can you take to produce media content that is viral, contagious, and highly shareable? Conclusion In this section, provide a brief conclusion of your thoughts and key takeaways from this Case Study that you can apply to your business. 2 References – (list your references alphabetically below) Batchelder, A. (2010, July 6). Students brains are being digitally rewired [Web log post]. Retrieved from http://literacyispriceless.wordpress.com (sample reference) Mawson, C. O. S. (Ed.). (n.d.). Roget's international thesaurus of English words and phrases. Retrieved from http://www.bartleby.com/br/110.html (sample reference) http://literacyispriceless.wordpress.com/ http://www.bartleby.com/br/110.html I. Introduction A. From the recently released American Community Survey Data, it shows that nationally rural Americans have a lower median household, though people are living in rural areas have lower poverty rates than their urban counterparts. B. The United States should re-address urban poverty policy because it currently affects 14.7 million children, impoverished black children have the highest rate than other demographics, and analysis indicate that 20% of children currently living in the U.S. live in poverty (Ross, 2017). In the last several of years, by the population growth explosion and more people choose to live from the countryside to city, a phenomenon that is gaining large momentum currently. The deepening of urban poverty has become an unsafe factor in social and economic. I am planning to use Ross 2017 to support this point. II. Body A. Now, the population is at a 5.

1. Student Name:
BUS 543
Professor:
Date:
BUZZFEED CASE STUDY
ANALYSIS AND APPLICATION
1
Introduction
(Suggested length: 1-2 paragraphs)
1) Provide a brief summary of this case study. You can also
include
information from the BuzzFeed website and other sources to
supplement
this case with more recent information.

2. Analysis/Application
This is the body, or heart, of your analysis. In this section
answer the following
questions:
Buzz Feed Style List
1) Think of a BuzzFeed style list that is related to your business
(past,
current or future) which would attract a lot of attention. What
headline
would you choose? Why? On what social media platforms would
it be
shared most often?
Are Lists Still Relevant?
2) Are people tired of this type of content (BuzzFeed style
lists)?
Competitive Advantage for BuzzFeed
3) Does BuzzFeed still maintain a competitive advantage? Why
or why
not?
Shareable Content
4) BuzzFeed has been a leader when it comes to shareable

3. content.
Melissa Rosenthal states "You can trick people into clicking,
but you
can't trick them into sharing." What does she mean? How can
you get
your clients to share your content?
Getting Your Ideas to Spread on Social
5) How do you think ideas spread on social? What steps can you
take to
produce media content that is viral, contagious, and highly
shareable?
Conclusion
In this section, provide a brief conclusion of your thoughts and
key takeaways from this
Case Study that you can apply to your business.
2
References – (list your references alphabetically below)

4. Batchelder, A. (2010, July 6). Students brains are being
digitally rewired [Web log post].
Retrieved from http://literacyispriceless.wordpress.com (sample
reference)
Mawson, C. O. S. (Ed.). (n.d.). Roget's international thesaurus
of English words and phrases.
Retrieved from http://www.bartleby.com/br/110.html (sample
reference)
http://literacyispriceless.wordpress.com/
http://www.bartleby.com/br/110.html
I. Introduction
A. From the recently released American Community Survey
Data, it shows that nationally rural Americans have a lower
median household, though people are living in rural areas have
lower poverty rates than their urban counterparts.
B. The United States should re-address urban poverty policy
because it currently affects 14.7 million children, impoverished
black children have the highest rate than other demographics,
and analysis indicate that 20% of children currently living in
the U.S. live in poverty (Ross, 2017). In the last several of
years, by the population growth explosion and more people
choose to live from the countryside to city, a phenomenon that
is gaining large momentum currently. The deepening of urban
poverty has become an unsafe factor in social and economic. I
am planning to use Ross 2017 to support this point.

5. II. Body
A. Now, the population is at a 50% increase from 30% from the
past two decades (US Census Bureau. 2015). I am planning to
use US Census Bureau. 2015 to support this point.
1. Today’s megacities are reaching the limits of their carrying
capacity to sustain human life, and lack of basic amenities (US
Census Bureau. 2015). I am planning to use US Census Bureau
to support this point.
B. Employment leads to less working opportunities which
contribute to low-income household struggling for survival.
1. The government is failing on its part to create more jobs,
provide paid leave and paid sick days, raise the minimum wage,
support pay equity and increase the Earned Income Tax for
childless workers to at least balance the income generated both
in urban and in rural communities
C. Convergence of demographic trends and disparities is
contributing to a new economic reality in widening the gap
between higher levels of poverty and inequality
1. Therefore, to reduce poverty (Agarwal et al., 2018) asserts
that it can be possible when the economic circumstances of
blacks, Latinos, and American Indians can be improved. I am
planning to use Agarwal et al 2018 to support this point.
III. Conclusion
A. As a result of increased population, lack of employment
opportunities, and disparity, the U.S. continues to face a social-
economical dilemma.

6. References
Agarwal, S., Satyavada, A., Kaushik, S., & Kumar, R. (2018).
Urbanization, urban poverty, and the health of the urban poor:
status, challenges and the way forward.
Excelsior College Library. (2018) Retrieved from
https://libguides.excelsior.edu/friendly.php?s=tutorials-and-tip-
sheets/evaluating-sources
Ross, C. (2017). The inner city: Urban poverty and economic
development in the next century. Routledge.
US Census Bureau. (2015). Quick Facts. Hispanic or Latino,
percent.
I.
Introduction
A.
From the recently released American Community Survey Data,
it shows that
nationally rural Americans have a lower median household,
though people are
living in rural areas have lower poverty
rates than their urban counterparts.
B.
The United States should re
-
address urban poverty policy because it currently
affects 14.7 million children, impoverished black children have
the highest rate
than other demographics, and analysis indicate that 20% of c
hildren currently
living in the U.S. live in poverty (Ross, 2017). In the last

7. several of years, by the
population growth explosion and more people choose to live
from the countryside
to city, a phenomenon that is gaining large momentum
currently. The deep
ening
of urban poverty has become an unsafe factor in social and
economic.
I am
planning to use Ross 2017 to support this point.
II.
Body
A.
Now, the population is at a 50% increase from 30% from the
past two decades
(US Census Bureau. 2015
).
I am planning to u
se US Census Bureau. 2015 to
support this point.
1.
Today’s megacities are reaching the limits of their carrying
capacity to
sustain human life, and lack of basic amenities (US Census
Bureau.
2015).

8. I am planning to use US Census Bureau to support this poin
t.
B.
Employment leads to less working opportunities which
contribute to low
-
income
household struggling for survival.
I. Introduction
A. From the recently released American Community Survey
Data, it shows that
nationally rural Americans have a lower median household,
though people are
living in rural areas have lower poverty rates than their urban
counterparts.
B. The United States should re-address urban poverty policy
because it currently
affects 14.7 million children, impoverished black children have
the highest rate
than other demographics, and analysis indicate that 20% of
children currently
living in the U.S. live in poverty (Ross, 2017). In the last
several of years, by the
population growth explosion and more people choose to live
from the countryside
to city, a phenomenon that is gaining large momentum
currently. The deepening
of urban poverty has become an unsafe factor in social and
economic. I am
planning to use Ross 2017 to support this point.

9. II. Body
A. Now, the population is at a 50% increase from 30% from the
past two decades
(US Census Bureau. 2015). I am planning to use US Census
Bureau. 2015 to
support this point.
1. Today’s megacities are reaching the limits of their carrying
capacity to
sustain human life, and lack of basic amenities (US Census
Bureau.
2015). I am planning to use US Census Bureau to support this
point.
B. Employment leads to less working opportunities which
contribute to low-income
household struggling for survival.
SLA Default Written Assignment Grading Rubric 2016-2017
VERSION 2.b
Criteria F F D C B A A
Possible points 15 0 4 10 11 13 14 15
Theme/thesis: The work
contains an appropriate,
original, and coherent
theme or thesis
statement
which is reinforced
throughout the paper.

10. No
submission
The work has no
theme/thesis
statement.
The work’s
theme/thesis
statement is difficult
to identify,
unoriginal, and/or is
not reinforced
throughout the paper.
The work’s
theme/thesis
statement is
acceptable, but
elementary,
occasionally used in
the rest of the work.
The work’s
theme/thesis
statement is original
and mostly

11. developed,
consistently used
throughout the work.
The work’s
theme/thesis
statement is original,
thoroughly
developed, and
reinforced throughout
the paper.
The work’s
theme/thesis
statement is
original,
completely
developed,
clearly
articulated, and
coherently unites
the content.
Possible points 25 0 14 16 19 21 24 25
Analysis, argument,
evaluation, or methods:

12. The work demonstrates
original and effective
analysis, argumentation,
evaluation, critical
thinking, and/or the use
of appropriate research
methods, as applicable to
the assignment.
No
submission
The work
demonstrates a
complete lack of
any analysis,
argument
construction,
evaluation, and/or
methodology as
applicable to the
assignment, and/or
the ideas are not
original.
The work

13. demonstrates a basic,
simplistic attempt at
original analysis,
argument
construction,
evaluation, and/or
methodology as
applicable to the
assignment.
The work
inconsistently
demonstrates some
efforts at original
analysis, argument
construction,
evaluation, and/or
methodology as
applicable to the
assignment.
The work
demonstrates the
consistent use of
original analysis,
argument
construction,

14. evaluation, and/or
methodology as
applicable to the
assignment at an
acceptable level.
The work
demonstrates
application of
analysis, argument
construction,
evaluation, and/or
methodology as
applicable to the
assignment, in a
thorough, original,
and well-reasoned
presentation.
The work is built
around an original,
well-constructed
analysis,
argument,
evaluation, and/or
methodology as
applicable to the

15. assignment,
meeting all
expectations.
Possible points 15 0 4 10 11 13 14 15
Structure/organization:
The work has a well-
crafted structure and
organization, including
an introduction, body,
and
discussion/conclusion, as
appropriate to the
assignment. The work
contains effective
transitions and/or topic
sentences that build
upon the central
theme or thesis.
No
submission
The work shows no

16. obvious
organization,
lacking a clear
introduction, body,
and conclusion.
The work shows a
basic attempt to
organize the material,
struggling to
differentiate the
introduction, body,
and conclusion.
Transitions often
show little or no
relationship to the
theme/thesis.
The work shows an
acceptable structure
and organization, with
an identifiable
introduction, body,
and conclusion.
Transitions are

17. somewhat related to
the theme/thesis.
The work is well
structured and
organized, with an
adequate
introduction, body,
and conclusion.
Transitions often link
to the theme/thesis.
The work follows an
easily identifiable
structure and
organization, with a
clearly articulated
introduction, body,
and conclusion.
Transitions are
appropriate and all
link to the
theme/thesis.

18. The work is built
around a clearly
identifiable
structure and
organization,
which brings a
better
understanding for
the reader with a
fully articulated
introduction, body,
and conclusion.
Transitions are
smooth and fully
support the theme/
thesis.
SLA Default Written Assignment Grading Rubric 2016-2017
VERSION 2.b
Possible points 25 0 14 16 19 21 24 25
Sources/evidence:
The work
demonstrates

19. the selection and use of
an appropriate quantity
and quality of sources,
evidence, and/or
information as
appropriate to the
assignment.
No
submission
The work contains
no
sources/evidence or
sources/evidence
does not meet the
quality and/or
quantity
requirements for
the assignment,
and do not support
the theme/thesis.
The work exhibits
limited success in
selecting supporting
evidence. It

20. struggles
to meet the
assignment
specifications in
either quantity
and/or quality and
rarely supports the
theme/thesis.
The work uses a
selection of
supporting
evidence
that meets some
expectations for
the assignment in
either
quantity and/or
quality.
The work uses a
selection of
supporting
evidence
that is appropriate
to

21. the assignment in
both quantity and
quality.
The work uses a
thoughtful
selection of
evidence that fully
support the
assignment in both
quantity and
quality.
The work uses an
excellent
selection of
evidence from
quality sources
that fully support
all the parameters
of the assignment
in both quantity
and quality.
Possible points 10 0 5 6 7 8 9 10
Writing Mechanics &
Formatting:

22. Grammar, spelling
and syntax are
correct. Length
meets
requirements for the
assignment. Sources
&
references are cited per
specifications in the
assignment.
No
submission
Significant number
of errors in
grammar, spelling
and/or syntax per
page. Does not
adhere to length
requirements. Does
not use the required
formatting style for
citations and/or
references.
Errors in grammar,

23. spelling and/or
syntax on most
pages. Does not
adhere to length
requirements. Does
not use the required
formatting style for
citations and/or
references.
Some errors in
grammar, spelling
and/or syntax; meets
length requirements.
Contains some errors
in formatting style
for all citations
and/or references.
No extensive errors
in grammar, spelling
and/or syntax; meets
length requirements.
Uses the required
formatting style
correctly for most
citations and
references

24. Essentially, no
significant errors in
grammar, spelling or
syntax throughout
the
entire document;
meets length
requirements. Uses
the required
formatting style for
all citations and
references.
No errors in
grammar, spelling
or syntax
throughout the
entire document;
meets length
requirements.
Uses the required
formatting style
for all citations
and provides
accurate and

25. complete
references.
Possible points 10 0 5 6 7 8 9 10
Context and
audience:
The work is written
in a way that is
appropriate to the
target audience, the
purpose of the
assignment, and
addresses all elements of
the assignment with a
tone that is appropriate
to the assignment
No
submission
The work lacks
any
focus on an
audience and/or
purpose; tone is
inappropriate to the

26. type of assignment.
The work struggles
to
focus on an audience
and/or purpose;
primarily contains
inappropriate tone.
The
work
sporadically
attempts to focus
on an appropriate
audience and/or
purpose; often
contains
inappropriate tone.
The work
remains
focused on an
appropriate audience
and/or purpose most
the time; usually
contains appropriate
tone.

27. The work is
focused
on an appropriate
audience and/or
purpose; the tone is
primarily appropriate
to the assignment.
The work
built
around a strong
focus on an
audience and/or
purpose; the tone
is always
appropriate.
COLUMN TOTALS 0 46 64 74 84 93 100