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Who are you?
You have the
choiceto become who
you want to be.
How do you
others to see
you?
want
Personal Brand
begins with
Personal Values
Authenticity
True to Yourself
Your Passions
Your Talents
Be
You
You have the
choiceto become who
you want to be.
In-Person Self + Virtual Self
= Personal Brand
Every decision you make—
every decision that you make every second
—is not a decision about what to do,
it is a decision about who you are.
Every act is an act of self-definition.
—Neale Donald Walsch
In-Person Self
Psychology Time:
Heuristics
Assumptions happen.
Leadership…
the uniform you
take off
Virtual Self
Don’t be an
idiot
How do you conduct
yourself in your
online community?
Nothing but Selfies?
Complaints?
Advocating for Causes?
Sharing Good News?
Promoting
Organizations &
Events?
Sharing Friends’
Successes?
Rants?
Picking Fights?
Passive Aggressive
Comments?
Building Relationships?
Be
You
Be
Someone
You’d
Want to
Follow
Social media are your opportunity to reach
a massive number of people with
transparency,
honesty and
integrity.
-Brian Boyd
Words
+
Pictures
Words
Pick them carefully.
Say what you really mean.
Pictures
Especially without context
people make assumptions.
People might judge your actions.
People might disagree with what you
do.
Without even knowing you.
You give up
controlof your photos
when you put them
Pictures from when she was 14
Private online account was hacked
Her pictures showed up all over the
internet, without her consent
Angie Varona
Be smart about
what you put online
Let people see the
real you
in the virtual world.
Who are you?
Think about your personal brand.
Who do you want to be?
Sum yourself up in 5 words.
Is there information online that is in
conflict with who you want to be?
Have you done anything in the last
week that is in conflict?
Be
You
Be
the real
You
Be able to
communicate
the real you.
Student Leader Training 2014 Personal Branding

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