This session is part of the Clean Energy Regulators Initiative Webinar Programme. Theme 8 - Promotion of Energy Efficiency Module 1 - Structuring Demand-Side Management Projects This webinar focuses on the basic elements that need to be considered while designing and implementing demand-side management projects. Every program needs to be rooted into the market reality through preliminary research and market characterization, which allow the program designer to truly understand the market barriers that need to be removed through program activities and customer incentives. The different types of energy efficiency potential are reviewed, including the technical, techno-economic and realistic potential. The presentation will not only review how the most appropriate and cost-effective programs for a given market can be identified and designed, but also the most popular program implementation schemes. Finally, the presentation concludes in highlighting the importance of a robust program evaluation process to ensure that the expected savings are generated.