The document discusses the challenges of designing online and mobile qualitative tasks. It argues that task design is important for creating more fun, satisfaction and learning. It presents freedom and structure as two approaches, with structure involving setting the interaction medium, clearly defining the task, and managing energy levels. Structure allows tailoring tasks to tools like smartphones versus computers and goals like summaries versus storytelling.

3. STRUCTURE VS.
FREEDOM!
An inquiry into the challenges of online / mobile qual
task design by @christophwelter and @paulgalow
18.04.2013!
CLOSER TO PEOPLE AND BRANDS!
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It’s all about task design.!
More fun.!
More satisfaction.!
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More learning.
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8. ! ?!
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10. EX 1!
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11. EX 2!
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12. EX 3!
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13. Freedom!
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Play Explore Perform Experience!
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15. Structure! !
I! Set interaction medium!
II! Clearly define task!
III! Manage energy levels!
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16. ! !
! I! !
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Smartphone! Computer!
Twitter-style! Blog-style!
Summary! Storytelling!
Visceral! Cognitive!
Live! Recap!
Multimedia! Text bias!
Reporter cam! Webcam!
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17. !
II!
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Create scenario.!
Define the outcome.!
Give examples.!
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18. III!
Reduce3!
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