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Striata Mobile Loyalty Programme Summit 2016
This document discusses the power of email marketing for customer loyalty programs. It provides statistics showing that email is a core part of business and a growing channel, with over 2.6 billion users in 2015. Email is measurable, engaging, targeted, and affordable. The document advocates using email at all stages of the customer lifecycle, from acquisition to ongoing engagement, and emphasizes optimizing emails for mobile. It argues that loyalty programs need to evolve by building relationships through recognition, relevancy, emotion, and engagement in order to be successful.
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Striata Mobile Loyalty Programme Summit 2016
- 1. THE POWER OFEMAIL IN LOYALTY Mobile Loyalty Programs Summit 2016 Presented by: Ross Sibbald
- 2. Ross Sibbald Executive Head StriataMarketing Solutions ross.sibbald@striata.com @rosssibbald https://za.linkedin.com/in/rosssibbald THIS IS ME
- 3. WHAT IS CUSTOMERLOYALTY
- 4. WHY CUSTOMER LOYALTY? Generatesan increase in revenue Leverages opportunities for up sell and cross sell Builds and solidifies customer relationships Benefit of doubt
- 5. Retailers, Banks, Insurance companies,Medical Aid, right down to local stores and hairdressers
- 6. Know your customer Acknowledgeyour VIP customers Be innovative Differentiate and don’t be a “Me Too” Enrich them with emotional experiences and not just discounts Predict and influence their future behavior A GREAT LOYALTY PROGRAMME…
- 7. WHICH OF THESEARE YOU? Have a loyalty programme? Want a loyalty programme?
- 8. The Power ofEmail Lifecycle Management Automated Email Triggers Conclusion THE COMPETITIVE EDGE – OUR AGENDA
- 9. THE POWER OFEMAIL
- 11. Email is thenumber 1 activity on mobile. 85% of people say that mobile devices are a central part of everyday life. 55% Email opens are on mobile. THE POWER OF EMAIL Source: ExactTarget "2014 Mobile Behavior Report" (2014) Email Monday: http://www.emailmonday.com/mobile-email-usage-statistics
- 12. Source: The RadicatiGroup, Inc. "Email Statistics Report, 2015-2019" (2015) 2015 2.6 Billion 2019 2.9 Billion THE POWER OF EMAIL
- 13. Email is expectedto grow to $12 billion by 2016 and email traffic is estimated to grow to over 192 billion emails sent per day by 2016 have 1billion active monthly users EXPECTED GROWTH THIS YEAR Source: The Radicati Group, Inc. "Email Market, 2012-2016" (2014)
- 14. 73% of marketers agreethat email marketing is core to their business CORE OF BUSINESS Source: Pardot "The 2015 Email Marketing Landscape Described in 16 Stats" (2015)
- 16. Email is…. • Direct •Measureable = Intelligence! • Engaging • Relevant • Targeted • Personalized • Responsive = multi devices • Affordable Optimize for Mobile • People are ‘always on’ • Email is YOUR Mobile strategy Email collection Don’t forget text messages EMAIL, EMAIL, EMAIL, EMAIL, EMAIL, EMAIL
- 18. Is the bestentry point to encourage downloads Drives repeat traffic to your app Best medium to promote your app and play the central role in an app crazy future
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- 24. Loyalty is evolving– it needs to: • Build relationships through recognition, relevancy to your customer, emotion and most definitely engagement • Traditional reward structures are in need of an overhaul / upgrade • Stand out from your competition • Customer engagement is key • Integrate loyalty program with overall customer experience • Deliver personalized experiences • Build social media into your model • Offer value adds EVOLUTION OF LOYALTY THROUGH EMAIL
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- 29. MY 5 KEYTAKE-OUTS! Customers who have purchased from you deserve your attention! Innovate your loyalty programme through email Who, When, Where, What, and How through EMAIL Email is your Mobile strategy! In order to be successful you need to consult with email experts who can guide you through this….
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