SlideShare a Scribd company logo
©athenahealthSource
S t r e t c h i n g
the definition of
DesignOps
Chris Moses
Director, Product Management
athenahealth
©athenahealth
©athenahealthSource
NOW
W
ITH
PRODUCT!
S t r e t c h i n g
the definition of
DesignOps
Chris Moses
Director, Product Management
athenahealth
©athenahealthSource
Some background...
©athenahealth
"We literally built a company proudly
on the fact that we had bad software."
©athenahealth
©athenahealth
©athenahealth
©athenahealth
©athenahealth
©athenahealthSource
Photo by Martin Jernberg on Unsplash
©athenahealthSource
Photo by Martin Jernberg on Unsplash
©athenahealth
Many years of great success
©athenahealth
©athenahealth
Photo by Jared Erondu on Unsplash
©athenahealth
Photo by Jared Erondu on Unsplash
©athenahealth
©athenahealth
Clinicals
(EHR)
Collector
(billing)
PopHealth ...
©athenahealth
Clinicals
(EHR)
Collector
(billing)
PopHealth ...
zone zone
team
team
team
team
team
team
team
zone zone
team
team
team
team
team
zone zone
team
team
team
team
team
©athenahealth
©athenahealth
TACTIC
Provide teams with systems
and support.
STRATEGY
Enable the product teams to
innovate and execute.
©athenahealth
85 people: 75% product design 25% design ops
©athenahealth
● Managing efficient onboarding of new scrum designers
● Offering educational tools, support to improve design skills
● Identifying new UX tools, managing licenses
● Productive user panel + recruitment for UX studies
Quick(er) wins
©athenahealthSource
Photo by Martin Jernberg on Unsplash
?
©athenahealthSource
MISSION CRITICAL
WORKFLOWS
©athenahealthSource
55
∙ I
1 DAY 5 DAYS 1 DAY 1 DAY2 DAYS
2-week “audit” sprints
©athenahealth
Jakob Nielsen’s heuristics
©athenahealth
©athenahealthSource
HOW’D WE DO?
🙀
Heuristic Avg. Score
Negative
Findings
Match Between System and Real
World
1.1 410
Flexibility and Efficiency of Use 1.3 302
Error Prevention 1.3 291
Consistency and Standards 1.8 463
Aesthetic and Minimalist Design 1.7 337
Recognition Rather than Recall 1.6 221
Visibility of System Status 1.8 275
Help Users Recognize, Diagnose
and Recover from Errors
2.0 82
User Control and Freedom 2.2 102
Help and Documentation 2.4 82
55 workflows. 3,250 findings.
Billing Staff 1.0
Billing Manager 1.1
Practice Manager 1.1
Management 1.3
Front Office Staff 1.7
Provider 1.9
Care Manager 1.9
Nurse 1.9
Clinical Staff 2.0
Patient 2.5
4 pages & 10 steps 1 page & 4 steps
~50%
reduction
in time on task
Impact on “Claim Edit” workflow
We built an app for that (thx Google App Maker!)
We built an app for that
We built an app for that
2.4
2.4 2.3
2.4 2.3 2.6
2.4 2.3 2.6 2.1
😱
©athenahealthSource
LESSONS LEARNED
©athenahealthSource
LESSONS LEARNED
● What’s a “good” score?
● Do we care about the number,
or just the improvement?
©athenahealthSource
LESSONS LEARNED
● Focus on the heuristic
findings, not the number
● Your goal is improvement, not
any particular threshold
©athenahealthSource
Research Council
Forge Design System
Supporting product teams throughout the SDLC
Discovery Experiment Alpha/Beta Generally Available
Systems
©athenahealthSource
● What do we know
about X?
● What are we doing
about X?
Collector
(billing)
zone zone
team
team
team
team
team
Tag knowledge by product, zone, and team?
x Collector x Claims x Claim Edit
PRODUCT ZONE TEAM
DesignOps?
©athenahealth
Clinicals
(EHR)
Collector
(billing)
PopHealth ...
zone zone
team
team
team
team
team
team
team
zone zone
team
team
team
team
team
zone zone
team
team
team
team
team
Optimize communication and collaboration?
©athenahealth
Clinicals
(EHR)
Collector
(billing)
PopHealth ...
zone zone
team
team
team
team
team
team
team
zone zone
team
team
team
team
team
zone zone
team
team
team
team
team
Optimize communication and collaboration?
Global Experiences
©athenahealthSource
©athenahealthSource
Thank you :)

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