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Tips for Stretching Your Content Marketing Dollars

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Wiley
Wiley

Ideas to stretch your budget and increase your return. Content from Lead Generation For Dummies by Dayna Rothman. For more detailed strategies: http://bit.ly/LeadGenForDummies

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IdeastoStretchYourBudget &IncreaseYourReturn TipsforStretchingYourContentMarketingDollars
5LinkedInTips.4Dosand1Don’t Regardlessofyourmarketingbudget,youcanalwayslearn newwaystostretchyourdollarsandincreaseyourreturn oninvestment.Youcanquicklycreateacontentmarketing empiretobereckonedwithbybeingsmartandthriftywith yourcontent. Allittakesabitofplanningandaheapofimagination andcreativity. TipsforStretchingYourContentMarketingDollars
TIP1FindthatBigRockCandyMountain Youaregoingtocreateabig,giantfoundationalpieceof content—thebigkahuna,the rethatignitesmanyofyour leadgenerationcampaigns,thebigrockycandymountain fromwhichyouwillchiselbuildingmaterialsforother delicious,irresistible,consumablecontent. TipsforStretchingYourContentMarketingDollars
WhatMakestheMountain? Thisbigmountain—theprimarycontentpiece*—willcontaintherawmaterials thatyouwillusetoconstructmultiple,moregranularcontentassets. MountainProperties Size:BIG(ideally20ormorepagesinlength–likeanebookoronechapter fromalargerwork) Dimensions:MULTIPLE Purpose:TobeHELPFUL,ANSWERQUESTIONS,andOFFERSOLUTIONS *ExhibitA:*ExhibitA:ThebigrockmountainforthisveryslidedeckisChapterSixofour bookLeadGenerationForDummies,byDaynaRothman! TipsforStretchingYourContentMarketingDollars
TIP2SliceandDiceYour PrimaryContentPiece Fromthatoneeffortofcreatingthe large,primarycontentpieceto populateyourcontentlibrary,you cancreatemanysmallerpiecesfor multipleuses. TipsforStretchingYourContentMarketingDollars
TIP3RepurposeExistingContent By“repurposing”wesimplymean:Takingsomethingyou createdandputtinganewspinonit. Thecontentyouneedalreadyexists.Justthinkcreatively aboutwhereto ndit. TipsforStretchingYourContentMarketingDollars
ContentLibraryDIY ThinkofthepopularDIYshowsandwebsitesshowingcrafty folksrepurposingoldfurniture:turninganoldpicnicbasketinto asidetable,anantiquedresserintoawashroomcabinet,anold traveltrunkortoolchestintoacoffeetable. Keepthosecreativesolutionsinmindwhenapproachingyour oldcontenttoreinventit. TipsforStretchingYourContentMarketingDollars
RepurposeExistingContent: Reports&Ebooks Takeareportoranebookyoucreateandturnitintoan infographicoravisualslidedeckusingthesamecontent. •Reportslendthemselveswelltovisualcontentbecause theytendtohavealotofgreatdatapoints. •Ebooksshouldtellastory,sotakethatstoryandcraft avisualslidedeck. TipsforStretchingYourContentMarketingDollars
RepurposeExistingContent: WebinarsandPresentations Whenyouproduceawebinar,makesuretohaveawriteronhand tocreateatranscriptofwhatthespeakersaysinhispresentation. Fromthere,takethetranscript,reorganizeitifneeded,andcreate anebookorreportfromit. TipsforStretchingYourContentMarketingDollars
RepurposeExistingContent:Blogs Takeablogpostyouwroteandcreateanebookoutofit. Youmightbesurprisedtolearnyoucaneasilytakea500-word blogpostandturnitintoa ve-tosix-pageebook! TipsforStretchingYourContentMarketingDollars
Youhaveoldcontent,achunkofsolidmaterialthat looksdatedbuttheinformationisstillstronganduseful. SaveorToss? Q:Whatcanyoudotobringituptodate? A:Reimaginethevisuals. Stretchthecontentbyhavingyourdesignteamprovide engaengagingvisualstorefreshthatexistingcontent. TIP4PerformanEasyContentMakeover TipsforStretchingYourContentMarketingDollars
Ready,Set,ClimbThatMountain Convincedthatyoudon’thavetobreakthebanktocreatea strongcontentlibrary? Readytorollupyoursleevesandworktorepurposeexisting contentandteachyouroldcontentnewtricks? Areyougeareduptogoclimbthatcontentmountain? TipsforStretchingYourContentMarketingDollars
LearnMore Formoredetailedstrategiesforbuilding andreningyourcontentmarketinglibrary, checkout:LeadGenerationForDummies www.wiley.com/buy/9781118816172 TipsforStretchingYourContentMarketingDollars

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