PTSB.ie Case Study       November 12, 2009Monday 16 November 2009
Agenda           Background to the project           Our solution           Why Site Manager?           Questions?    ...
Project background                          3Monday 16 November 2009
Background to project           Web team had become an “orphan child”           Lack of investment = lack of results    ...
Challenges facing PTSB.ie           Quality declined over time           Poor customer experience           Poor perfor...
Specific problems: complexity                                     6Monday 16 November 2009
Specific problems: selling                                  7Monday 16 November 2009
Specific problems: applications                                       8Monday 16 November 2009
Specific problems: where is Open24?                                           9Monday 16 November 2009
Additional problems           Registering for Open24           Make appointments at branch           Request a call bac...
Our solution                          11Monday 16 November 2009
Strategy           Defined an online strategy for PTSB           Included both PTSB.ie and Open24           Phase 1: PT...
Sell more online                          13Monday 16 November 2009
Sell more online                          14Monday 16 November 2009
Sell more online                              Old            New                           application    application     ...
Sell more online                          16Monday 16 November 2009
Generate leads/multichannel                                   17Monday 16 November 2009
Generate leads/multichannel                                   18Monday 16 November 2009
Generate leads/multichannel                                   19Monday 16 November 2009
Facilitate Open24                          20Monday 16 November 2009
Facilitate Open24                          21Monday 16 November 2009
Build the brand online                              22Monday 16 November 2009
Build the brand online                              23Monday 16 November 2009
Why Terminal Four Site Manager                                      24Monday 16 November 2009
My requirements       Had to deliver on the user experience       Had to deliver quickly       Had to be easy for PTSB ...
Why Site Manager?       Security       Ease of use       Simple URLs       Smart templates       Execution on the fro...
Security                                                    Web            DMZ                                    HTML Fil...
Ease of use                          28Monday 16 November 2009
Ease of use                          29Monday 16 November 2009
Simple URLs                          30Monday 16 November 2009
Smart templates                          31Monday 16 November 2009
Execution on front-end                              32Monday 16 November 2009
Support       “Just around the corner”       Rapid response times       Flexible, helpful, friendly                    ...
Thanks!                          Questions?                                       Discussion?                             ...
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TERMINALFOUR t44u 2009 - Permanent TSB & iQ Content Case Study

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TERMINALFOUR t44u 2009 - Permanent TSB & iQ Content Case Study

  1. 1. PTSB.ie Case Study November 12, 2009Monday 16 November 2009
  2. 2. Agenda  Background to the project  Our solution  Why Site Manager?  Questions? 2Monday 16 November 2009
  3. 3. Project background 3Monday 16 November 2009
  4. 4. Background to project  Web team had become an “orphan child”  Lack of investment = lack of results  Lack of clout within PTSB  Vicious circle 4Monday 16 November 2009
  5. 5. Challenges facing PTSB.ie  Quality declined over time  Poor customer experience  Poor performance for the bank: • Selling products • Generating leads • Supporting brand  No content management system • Managed by a third party • Slow response times • Expensive 5Monday 16 November 2009
  6. 6. Specific problems: complexity 6Monday 16 November 2009
  7. 7. Specific problems: selling 7Monday 16 November 2009
  8. 8. Specific problems: applications 8Monday 16 November 2009
  9. 9. Specific problems: where is Open24? 9Monday 16 November 2009
  10. 10. Additional problems  Registering for Open24  Make appointments at branch  Request a call back  Not working for the brand 10Monday 16 November 2009
  11. 11. Our solution 11Monday 16 November 2009
  12. 12. Strategy  Defined an online strategy for PTSB  Included both PTSB.ie and Open24  Phase 1: PTSB.ie • Sell more online • Generate leads online • Facilitate multichannel banking • Facilitate Open24 • Build the PTSB brand online 12Monday 16 November 2009
  13. 13. Sell more online 13Monday 16 November 2009
  14. 14. Sell more online 14Monday 16 November 2009
  15. 15. Sell more online Old New application application forms forms Current account 66 questions 22 questions Credit card 62 questions 29 questions Savings accounts - 21 questions 15Monday 16 November 2009
  16. 16. Sell more online 16Monday 16 November 2009
  17. 17. Generate leads/multichannel 17Monday 16 November 2009
  18. 18. Generate leads/multichannel 18Monday 16 November 2009
  19. 19. Generate leads/multichannel 19Monday 16 November 2009
  20. 20. Facilitate Open24 20Monday 16 November 2009
  21. 21. Facilitate Open24 21Monday 16 November 2009
  22. 22. Build the brand online 22Monday 16 November 2009
  23. 23. Build the brand online 23Monday 16 November 2009
  24. 24. Why Terminal Four Site Manager 24Monday 16 November 2009
  25. 25. My requirements  Had to deliver on the user experience  Had to deliver quickly  Had to be easy for PTSB 25Monday 16 November 2009
  26. 26. Why Site Manager?  Security  Ease of use  Simple URLs  Smart templates  Execution on the front end  Support 26Monday 16 November 2009
  27. 27. Security Web DMZ HTML Files Site Manager Web server 27Monday 16 November 2009
  28. 28. Ease of use 28Monday 16 November 2009
  29. 29. Ease of use 29Monday 16 November 2009
  30. 30. Simple URLs 30Monday 16 November 2009
  31. 31. Smart templates 31Monday 16 November 2009
  32. 32. Execution on front-end 32Monday 16 November 2009
  33. 33. Support  “Just around the corner”  Rapid response times  Flexible, helpful, friendly 33Monday 16 November 2009
  34. 34. Thanks! Questions? Discussion? Suggestions? 34Monday 16 November 2009

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