The document is a quiz for a bus 300 class that covers topics from chapters 17 and 18, focusing on branding, public relations, advertising, and marketing practices. It includes various questions related to the differences between these fields, effective communication strategies, and the impact of the internet and social media on public relations. The content emphasizes the importance of adapting to media-savvy consumers and the evolving landscape of digital communication.

1. Strayer BUS 300 Quiz 9 ch.17 and 18 NEW
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BUS 300 Quiz 9 ch.17 and 18 NEW
1. Branding is about
2. A practice among some news
editors because of the
proliferating raft of product
placements in the
media is to
3. A major difference between
public relations and
marketing is that
4. If you've received publicity in a
magazine or newspaper, what can
you produce to extend the impact
from that coverage?
5. It's fair to say that advertising

2. 6. If public relations practitioners see
themselves
as key players in IMC, they must
7. A major difference between public relations
and
advertising is
8. Which of the following attitudes of marketing
people have changed?
9. Showing Beanie Babies and Cabbage Patch Dolls
with a client's new product for a photograph is an
example of which principle of building a brand?
10. When public relations and publicity,
advertising, and marketing intersect, that's
referred to as
11. A public relations practice that media scorn is
12. Third-party endorsement is essentially
13. Motivating prospective customers describes
what_is effective at doing.
14. The "law of primacy" is essential in
15. A reason cause-related marketing is likely to
continue to grow in this century is

3. 16. In the scenario of the wired-world scenario,
practitioners should use the Internet to
17. Public relations practitioners have found
that
Twitter can be
18. Which of the following is the principal
benefit
from having a Web site?
19. Which of the following are sites on the
Internet
where photos and videos can be shown?
20. Because today's consumers are more media-
savvy, better-educated, and generally smarter,
they expect the Internet to provide
21. How much time visitors spend and how many
pages they view on a Web site is a characteristic of
22. Despite all the clamor about social media,
public relations practitioners must seriously bear
in mind, social media is only
23. The theoretical concept of social networks
stemmed from?
24. Which of the following does pertain generally
to texting?

4. 25. In the scenario of the world as a "global
village," practitioners should use the Internet to
26. Indications that social networking screams for
attention particularly from public relations
practitioners include
27. Among the giant survivors of the "great high-
tech concepts" of the 1990s is
28. Which of the following are among strategic
questions to answer in order to create a winning
Web site?
29. The early description of what is now generally
referred to as "social networking" sites include
30. Which of the following web-based
communications vehicles are appropriate for
public relations practitioners to distribute content
easily?