. Branding is about 2. A practice among some news editors because of the proliferating raft of product placements in the media is to 3. A major difference between public relations and marketing is that 4. If you've received publicity in a magazine or newspaper, what can you produce to extend the impact from that coverage?

1. BUS 300 Quiz 9 ch.17 and 18
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1. Branding is about
2. A practice among some news editors because of the proliferating
raft of product placements in the media is to
3. A major difference between public relations and marketing is that
4. If you've received publicity in a magazine or newspaper, what can
you produce to extend the impact from that coverage?
5. It's fair to say that advertising has in the past 40 years
6. If public relations practitioners see themselves as key players in
IMC, they must
7. A major difference between public relations and advertising is
8. Which of the following attitudes of marketing people have
changed?
9. Showing Beanie Babies and Cabbage Patch Dolls with a client's
new product for a photograph is an example of which principle of
building a brand?
10. When public relations and publicity, advertising, and marketing
intersect, that's referred to as
11. A public relations practice that media scorn is
12. Third-party endorsement is essentially
13. Motivating prospective customers describes what ________ is
effective at doing.
14. The "law of primacy" is essential in

2. 15. A reason cause-related marketing is likely to continue to grow in
this century is
16. In the scenario of the wired-world scenario, practitioners should use
the Internet to
17. Public relations practitioners have found that Twitter can be
18. Which of the following is the principal benefit from having a Web
site?
19. Which of the following are sites on the Internet where photos and
videos can be shown?
20. Because today's consumers are more media-savvy, better-educated,
and generally smarter, they expect the Internet to provide
21. How much time visitors spend and how many pages they view on a
Web site is a characteristic of
22. Despite all the clamor about social media, public relations
practitioners must seriously bear in mind, social media is only
23. The theoretical concept of social networks stemmed from?
24. Which of the following does pertain generally to texting?
25. In the scenario of the world as a "global village," practitioners
should use the Internet to
26. Indications that social networking screams for attention particularly
from public relations practitioners include
27. Among the giant survivors of the "great high-tech concepts" of the
1990s is
28. Which of the following are among strategic questions to answer in
order to create a winning Web site?
29. The early description of what is now generally referred to as "social
networking" sites include
30. Which of the following web-based communications vehicles are
appropriate for public relations practitioners to distribute content easily?
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BUS 300 Week 2 Quiz 1

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1. Evidence of the prominence of public relations includes:
2. Savvy individuals and institutions must recognize the importance
3. In a 2004 study by the search firm Heyman Associates, which of
the following was NOT a characteristic of successful PR leaders?
4. Which of the following are among the five actions Professor
Melvin Sharpe indicates can "harmonize" relations between individuals
and organizations?
5. To effectively communicate with a public, it is important to
recognize that
6. Twisting messages to create the impression of performance is
7. If you target "experiencers," you're likely using ________ to
segment a public.
8. Which of the following distinguishes the R-O-S-I-E formula from
other formulae that summarize the PR process?
9. What happened to Don Imus indicates that
10. Public relations consultants for politicians should point out the
importance of the uncommitted public because
11. In John Marston's R-A-C-E process, the key step is
12. The government affairs function of public relations
13. According to Fraser Seitel, which of the following does NOT
describe an aspect of the public relations function?
14. Which is NOT a key technical skill a public relations professional
should possess?
15. A function related to public relations that includes creating sales
literature, meeting displays and promotions is

4. 16. The attitude of business leaders that the "public be damned"
ushered in the need for
17. Known as the ________ they were a group of ________ who
tackled the abuses of American industrialists, exposing deplorable and
unsafe conditions.
18. Perhaps one reason publicity and press agentry are too often
considered synonymous stems from
19. Which of the following are indications of the growth of global
democracy, public opinion and capitalism?
20. Some scholars consider ________ the forerunner to today's White
House press secretary because of the duties he performed for Andrew
Jackson.
21. Which major trend below is contributing to the evolution of the
practice of public relations in the U.S.?
22. Which of the following has made knowledge of and facility with
the Internet a front-burner necessity for practitioners?
23. The growth of public relations as an accepted business-like practice
in the United States of America stems from
24. American flirtations with public relations techniques began around
the founding of the ________ when ________.
25. During World War I and World War II, public relations techniques
to help mobilize United States citizens to support war efforts were used
by the
26. A conspicuous, but often negative, public relations practice that
took hold in the 1880s was
27. Principles developed by Ivy Lee in working with the press on
behalf of business included
28. In the 21st century, recognition of the value of knowing what
public relations is about comes from
29. Archaeologists inform us that public relations has roots in
30. A principal contribution to the field of public relations made by
Ivy Ledbetter Lee was
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5. BUS 300 Week 4 Quiz 3
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1. Similar to other top-level managers, public relations managers
need to
2. According to a 2008 survey, which of the following is true today
about the practice of public relations in the United States?
3. For agencies, budgeting relies on which of the following?
4. The section of a public relations plan that provides an overview is
referred to as
5. Professors James Grunig and Todd Hunt said public relations
practitioners perform what organizational theorists call a(n) ________
role.
6. The budget Arnold Communications had for an anti-smoking
public education campaign was
7. Public relations counseling opportunities are likely to grow in
which of the following nonprofit areas?
8. For the public relations function to be equal in stature to other
management functions, which of the following is essential?
9. For public relations to be the "conscience of the corporation,"
practitioners must
10. Advantages agencies often have over in-house public relations
talent include
11. Among various duties, which of the following would likely be done
by public affairs people?

6. 12. Public relations professionals who support the primary business of
the organization are in ________ positions.
13. PERT and Gantt are tools that can help public relations
practitioners use to
14. The "boundary role" concept
15. The overriding rule when it comes to agency budgeting is to
16. An organization's social responsibility image is often determined by
17. A 2007 survey of teenagers conducted by Junior Achievement and
Deloitte found
18. What impacts the ethical state of electronic journalism?
19. Which of the various ethical models in your text does PRSA
endorse?
20. Which ethical core value would practitioners demonstrate if they
sought information even for a rude reporter?
21. The essence of corporate social responsibility is
22. The two-way communication model for ethics
23. As the "conscience" of an organization, public relations
practitioners
24. The cardinal rule of public relations is
25. Which of the following is at the heart of the ethical practice of
public relations?
26. Who said that "an organization is the lengthened shadow of a ..."
person?
27. The enlightened self-interest model for ethical practice is based on
the principle of
28. Which of the following indicates the degree to which an
organization is socially responsible?
29. The "golden mean" of moral virtue advocates
30. The "golden rule" prescribes
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BUS 300 week 5 Quiz 4

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1. A complex legal issue in Internet law is cybersquatting, which
2. A body of law that is particularly relevant to public relations
writers centers around
3. Assume an employee is fired for committing an illegal act. The
employer announces the cause for the firing in an accurately written e-
mail. The court agrees the content of the e-mail is true; yet, it rules that
the employee was libeled. The ruling challenges the long-standing belief
that
4. A passerby filmed for the movie "Borat" sued the producer Sacha
Baron Cohen for defamation, but lost because
5. The Sarbanes-Oxley Act, passed in 2002,
6. What new issue apparently arose in the litigation of Sidell vs.
Structured Settlement Investments?
7. The SEC in 2000 adopted Regulation FD that
8. Which principle established in the U.S. Constitution often leads to
conflicts between lawyers and public relations practitioners?
9. How does advice to clients from lawyers differ from advice given
clients by public relations practitioners?
10. Understanding and following the letter of copyright laws is critical
to practitioners, especially in dealing with
11. Litigation public relations is an outgrowth of all the media attention
given to legal proceedings and requires intelligent use of acceptable,
ethical public relations practices, including
12. A major premise in American law is that
13. To comply with the SEC's overriding concern for investors, public
relations practitioners

8. 14. The landmark case in 1964 of New York Times vs. Sullivan
15. In the 21st century, with more and more cable and radio talk shows
and hosts and guests saying what they want,
16. A type of random sample that journalists use to elicit ideas and
points of views from persons on the street is a
17. In public relations research, the most frequently used type of
convenience sample is a
18. Which of the following is a type of unobtrusive method of data
collection?
19. Interviews are a type of
20. Two essential properties of a random sample are that
21. If public relations practitioners expect to receive support from
management for a proposed program, they should expect to share which
of the following?
22. If you expect to have a well-organized focus group, avoid doing
which of the following?
23. Research is the natural starting point in public relations for all
EXCEPT which of the following?
24. In professional work, research should be applied
25. Among the primary forms of public relations research, ________
tend to reveal differences in the ways management and target audiences
view communications materials, media, messages, and methods.
26. Suggestions for an effective questionnaire include
27. Elements in a survey include
28. The type of interview where opinion leaders are asked repeated
waves of questions is a
29. Compared to traditional research, Web research includes
30. Of the types of random sampling used, ________ sampling is a
procedure that surveys different segments of the targeted population.
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