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1. Straver BUS 300 Week 2 Quiz 1 NEW
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BUS 300 Week 2 Quiz 1 NEW
1. Evidence of the prominence of public
relations
includes:
2. Savvy individuals and institutions must
recognize the importance
3. In a 2004 study by the search firm Heyman
Associates, which of the following was NOT a
characteristic of successful PR leaders?

2. 4. Which of the following are among the five
actions Professor Melvin Sharpe indicates can
"harmonize" relations between individuals and
organizations?
5. To effectively communicate with a public, it
is
important to recognize that
6. Twisting messages to create the impression
of
performance is
7. If you target "experiencers," you're likely
using
_to segment a public.
8. Which of the following distinguishes the R-
O-S-I-E formula from other formulae that
summarize the
PR process?
9. What happened to Don Imus indicates that
10. Public relations consultants for politicians
should point out the importance of the
uncommitted public because
11. In John Marston's R-A-C-E process, the key
step
is

3. 13. According to Fraser Seitel, which of the
following does NOT describe an aspect of the
public relations function?
14. Which is NOT a key technical skill a
public relations professional should possess?
15. A function related to public relations that
includes creating sales literature, meeting
displays
and promotions is
16. The attitude of business leaders that the
"public be damned" ushered in the need for
17. Known as the_they were a group of
_who tackled the abuses of American
industrialists, exposing deplorable and unsafe
conditions.
18. Perhaps one reason publicity and press
agentry are too often considered synonymous
stems from
19. Which of the following are indications of
the growth of global democracy, public opinion
and
capitalism?

4. 20. Some scholars consider_the forerunner
to today's White House press secretary because of
the duties he performed for Andrew Jackson.
21. Which major trend below is contributing to
the evolution of the practice of public relations in
the
U.S.?
22. Which of the following has made knowledge
of and facility with the Internet a front-burner
necessity for practitioners?
23. The growth of public relations as an
accepted business-like practice in the United
States of
America stems from
24. American flirtations with public relations
techniques began around the founding of the
_when_.
25. During World War I and World War II, public
relations techniques to help mobilize United
States citizens to support war efforts were used
by the
26. A conspicuous, but often negative, public
relations practice that took hold in the 1880s was

5. 27. Principles developed by Ivy Lee in working
with the press on behalf of business included
28. In the 21st century, recognition of the
value of knowing what public relations is about
comes
from
29. Archaeologists inform us that public
relations
has roots in
30. A principal contribution to the field of
public relations made by Ivy Ledbetter Lee was

6. 27. Principles developed by Ivy Lee in working
with the press on behalf of business included
28. In the 21st century, recognition of the
value of knowing what public relations is about
comes
from
29. Archaeologists inform us that public
relations
has roots in
30. A principal contribution to the field of
public relations made by Ivy Ledbetter Lee was