21. Definition: Social Media
• “media that is created to be shared freely”
• “tools that allow groups to generate content and
engage in peer-to-peer conversations and exchange
of content”
• “activities that integrate technology,
telecommunications and social interaction, and the
construction of words, pictures, videos and audio”
26. Social Media Strategy
• Social Media Mission
• Strategic Objectives
• Customer Segments
• Social Media Channels
• Content / Tone of Voice
• Ongoing Management
41. the know
• Professional networking (B2B)
• Client testimonials
• Grow business network
• Industry events
• Networking opportunities
• Groups and associations
• Follow companies
42.
43. Recruitment
• Online CV
• How will you stand out from the crowd?
• Graduates are on Linked In
• Employers are Linked In
• 80% of companies use LI for recruitment
• Search jobs - filtered to your criteria