SlideShare a Scribd company logo

Social Media Marketing - What and Whay

•Download as PPT, PDF•
•
A
Alex Conway

Learn the basics of Social Media Marketing in this short presentation.

BusinessTechnology
1 of 20
Social Media Marketing What and Why Created by: Alex Conway www.hawaiisocialmedia.com
What and why of Social Media Marketing
Social Media Myths • Its too complicated • It won’t work for my business • That stuff is for kids • It takes too much time • It costs too much • I don’t need to market online • I can’t track the ROI
What is SMM? Social media marketing (SMM) is using highly accessible and scalable online publishing technologies to communicate directly with your market. Social media is a shift in how people discover, read and share news, information and content. Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).
People are talking about you, Why SMM? join the conversation…
• Time is the only cost • Direct feedback • Conversion tracking • Nimble • Targeted • Word of mouth • Widespread • Indefinite shelf life SMM Benefits
3 Keys of SMM Content Conversation Publish
3 Keys of SMM Content Conversation Publish
Create Content Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Daily Content • Wide spread • Generic • Outsource • Quantity • Syndicate • Keywords
3 Keys of SMM Content Conversation Publish
If you publish, they will come
Publish your content
3 Keys of SMM Content Conversation Publish
Conversation • Honest • Open • 2 way interaction • Speak with your audience • Your customers have a voice • Listen and learn directly from your buyers – solve problems
Conversation Types Business to Customer Customer to Business Customer to Customer Good Best Better
Social Media Process Flow Content Conversation Publish Automate 1 Your Website • Speak to audience • Solve buyer problems • Keyword rich anchor text • Blogs, articles, whitepapers • Email marketing • Status updates • Videos • Pictures • Events • RSS • Ping.FM • Tweetlater • Autoresponder • SocialMarker 2 4 3 • Blog • Microblog • Social Networks • Social Bookmarks • Eventful • Youtube • Flickr • Forums • Podcast • Free Webpages • Document sharing Drive Traffic Human • Sales funnel • Email Signup form • Phone center • Product/service page • Blog • Tracking/Reporting • Twitter • Forums • Social Networks • Reviews • Comments • Tracking/Reporting Drive Traffic Tracking/Reporting
Now you know SMM basics
1.Build your Strategy 2.Implement 3.Grow What next?
HawaiiSocialMedia.com • FREE Social Media Strategy - 30 day step-by-step process - Delivered by email • FREE Community - Interact with others - Get answers • FREE Events - Networking - Learning
Alex Conway www.HawaiiSocialMedia.com Step 1: Sign up

Recommended

Engaging with the Twitter community and monitoring your brand
Engaging with the Twitter community and monitoring your brandEngaging with the Twitter community and monitoring your brand
Engaging with the Twitter community and monitoring your brandEmma Welcher
 
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsMarx Communications
 
Nadeau patrice IMKT 2
Nadeau patrice IMKT 2Nadeau patrice IMKT 2
Nadeau patrice IMKT 2Patrice Nadeau
 
Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Jaggers Communications
 
How to draft strategy for social media
How to draft strategy for social mediaHow to draft strategy for social media
How to draft strategy for social mediaMoses Gomes
 
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
 
Secrets of Advanced Social Media Advertising
Secrets of Advanced Social Media AdvertisingSecrets of Advanced Social Media Advertising
Secrets of Advanced Social Media AdvertisingPinpointe On-Demand
 

Recommended

Engaging with the Twitter community and monitoring your brand
Engaging with the Twitter community and monitoring your brandEngaging with the Twitter community and monitoring your brand
Engaging with the Twitter community and monitoring your brandEmma Welcher
 
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsMarx Communications
 
Nadeau patrice IMKT 2
Nadeau patrice IMKT 2Nadeau patrice IMKT 2
Nadeau patrice IMKT 2Patrice Nadeau
 
Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Jaggers Communications
 
How to draft strategy for social media
How to draft strategy for social mediaHow to draft strategy for social media
How to draft strategy for social mediaMoses Gomes
 
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
 
Secrets of Advanced Social Media Advertising
Secrets of Advanced Social Media AdvertisingSecrets of Advanced Social Media Advertising
Secrets of Advanced Social Media AdvertisingPinpointe On-Demand
 
Maximize Your Social Media Impact in the Horse Industry
Maximize Your Social Media Impact in the Horse IndustryMaximize Your Social Media Impact in the Horse Industry
Maximize Your Social Media Impact in the Horse IndustryMelinda Davison
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social mediaEric John Ellis, MA
 
The New Way For Construction Marketing
The New Way For Construction MarketingThe New Way For Construction Marketing
The New Way For Construction MarketingAustinMurray21
 
Masters of Marketing: It Takes Two
Masters of Marketing: It Takes TwoMasters of Marketing: It Takes Two
Masters of Marketing: It Takes TwoInsurance Technologies Corporation (ITC)
 
TFEA 2016 - Sponsors & Social: The Art of Parnership Promotions
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsTFEA 2016 - Sponsors & Social: The Art of Parnership Promotions
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsSaffire
 
Social media
Social mediaSocial media
Social mediaxtraxtrawebsite
 
The Power of Social media
The Power of Social mediaThe Power of Social media
The Power of Social mediaAmanda Harlin
 
Social Media The Good, the Bad, and the Ugly
Social Media The Good, the Bad, and the UglySocial Media The Good, the Bad, and the Ugly
Social Media The Good, the Bad, and the UglyCosmin Ghiurau
 
Social media from paid to earned
Social media from paid to earnedSocial media from paid to earned
Social media from paid to earnedBegum Eser
 
Don't Be Afraid of Facebook
Don't Be Afraid of Facebook Don't Be Afraid of Facebook
Don't Be Afraid of FacebookSusan Wagner
 
#3RdTT_What is a social media aggregation tool
#3RdTT_What is a social media aggregation tool#3RdTT_What is a social media aggregation tool
#3RdTT_What is a social media aggregation toolThe Post Institute: Center for Life-Long Learning
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for NonproftsCommunications 21
 
SMC3 Event
SMC3 EventSMC3 Event
SMC3 EventBlueGrace Logistics
 
Social media 101 pres
Social media 101 presSocial media 101 pres
Social media 101 presAlexandra Kulas
 
Marketing social media
Marketing social mediaMarketing social media
Marketing social mediaAmanda Hearn
 
Firefighters2010 social media
Firefighters2010 social mediaFirefighters2010 social media
Firefighters2010 social mediadml communications
 
Growing Leads and Sales with Social Media: The Digital Funnel Strategy
Growing Leads and Sales with Social Media: The Digital Funnel StrategyGrowing Leads and Sales with Social Media: The Digital Funnel Strategy
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
 
MACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyMACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyJeff Zahn
 
Inbound Marketing Indonesia
Inbound Marketing IndonesiaInbound Marketing Indonesia
Inbound Marketing IndonesiaInbound Marketing Indonesia
 
Social media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationSocial media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationAdriana Serna
 
Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session ThreeJessica Brown
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012Kim Williams
 

More Related Content

What's hot

Maximize Your Social Media Impact in the Horse Industry
Maximize Your Social Media Impact in the Horse IndustryMaximize Your Social Media Impact in the Horse Industry
Maximize Your Social Media Impact in the Horse IndustryMelinda Davison
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social mediaEric John Ellis, MA
 
The New Way For Construction Marketing
The New Way For Construction MarketingThe New Way For Construction Marketing
The New Way For Construction MarketingAustinMurray21
 
TFEA 2016 - Sponsors & Social: The Art of Parnership Promotions
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsTFEA 2016 - Sponsors & Social: The Art of Parnership Promotions
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsSaffire
 
The Power of Social media
The Power of Social mediaThe Power of Social media
The Power of Social mediaAmanda Harlin
 
Social Media The Good, the Bad, and the Ugly
Social Media The Good, the Bad, and the UglySocial Media The Good, the Bad, and the Ugly
Social Media The Good, the Bad, and the UglyCosmin Ghiurau
 
Social media from paid to earned
Social media from paid to earnedSocial media from paid to earned
Social media from paid to earnedBegum Eser
 
Don't Be Afraid of Facebook
Don't Be Afraid of Facebook Don't Be Afraid of Facebook
Don't Be Afraid of FacebookSusan Wagner
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for NonproftsCommunications 21
 
Marketing social media
Marketing social mediaMarketing social media
Marketing social mediaAmanda Hearn
 
Growing Leads and Sales with Social Media: The Digital Funnel Strategy
Growing Leads and Sales with Social Media: The Digital Funnel StrategyGrowing Leads and Sales with Social Media: The Digital Funnel Strategy
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
 
MACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyMACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyJeff Zahn
 
Social media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationSocial media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationAdriana Serna
 

What's hot (20)

Maximize Your Social Media Impact in the Horse Industry
Maximize Your Social Media Impact in the Horse IndustryMaximize Your Social Media Impact in the Horse Industry
Maximize Your Social Media Impact in the Horse Industry
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social media
 
The New Way For Construction Marketing
The New Way For Construction MarketingThe New Way For Construction Marketing
The New Way For Construction Marketing
 
Masters of Marketing: It Takes Two
Masters of Marketing: It Takes TwoMasters of Marketing: It Takes Two
Masters of Marketing: It Takes Two
 
TFEA 2016 - Sponsors & Social: The Art of Parnership Promotions
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsTFEA 2016 - Sponsors & Social: The Art of Parnership Promotions
TFEA 2016 - Sponsors & Social: The Art of Parnership Promotions
 
Social media
Social mediaSocial media
Social media
 
The Power of Social media
The Power of Social mediaThe Power of Social media
The Power of Social media
 
Social Media The Good, the Bad, and the Ugly
Social Media The Good, the Bad, and the UglySocial Media The Good, the Bad, and the Ugly
Social Media The Good, the Bad, and the Ugly
 
Social media from paid to earned
Social media from paid to earnedSocial media from paid to earned
Social media from paid to earned
 
Don't Be Afraid of Facebook
Don't Be Afraid of Facebook Don't Be Afraid of Facebook
Don't Be Afraid of Facebook
 
#3RdTT_What is a social media aggregation tool
#3RdTT_What is a social media aggregation tool#3RdTT_What is a social media aggregation tool
#3RdTT_What is a social media aggregation tool
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for Nonprofts
 
SMC3 Event
SMC3 EventSMC3 Event
SMC3 Event
 
Social media 101 pres
Social media 101 presSocial media 101 pres
Social media 101 pres
 
Marketing social media
Marketing social mediaMarketing social media
Marketing social media
 
Firefighters2010 social media
Firefighters2010 social mediaFirefighters2010 social media
Firefighters2010 social media
 
Growing Leads and Sales with Social Media: The Digital Funnel Strategy
Growing Leads and Sales with Social Media: The Digital Funnel StrategyGrowing Leads and Sales with Social Media: The Digital Funnel Strategy
Growing Leads and Sales with Social Media: The Digital Funnel Strategy
 
MACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyMACE Policy, Politics and Advocacy
MACE Policy, Politics and Advocacy
 
Inbound Marketing Indonesia
Inbound Marketing IndonesiaInbound Marketing Indonesia
Inbound Marketing Indonesia
 
Social media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationSocial media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism Association
 

Similar to Social Media Marketing - What and Whay

Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session ThreeJessica Brown
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012Kim Williams
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...Mwmg internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For BusinessHannah Redmond
 
Tag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social mediaTag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social mediaTagteambp
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An IntroductionDharamveer Nimiwal
 
Engaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingEngaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingtheOrigo Ltd.
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12FSC Interactive
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaCosmic
 
전공개 Group3
전공개 Group3전공개 Group3
전공개 Group3영찬 이
 
Understanding Social Media: Workshop1
Understanding Social Media: Workshop1Understanding Social Media: Workshop1
Understanding Social Media: Workshop1LeRoy Hill
 
Presentation for Israel Export Institute B2B Marketing Course
Presentation for Israel Export Institute B2B Marketing CoursePresentation for Israel Export Institute B2B Marketing Course
Presentation for Israel Export Institute B2B Marketing CourseMark Lerner
 
Rutgerspresentation
RutgerspresentationRutgerspresentation
RutgerspresentationRoger Drake
 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...Moxie Marketing
 

Similar to Social Media Marketing - What and Whay (20)

Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session Three
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
$ocial media marketing PPT
$ocial media marketing PPT$ocial media marketing PPT
$ocial media marketing PPT
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...Mwmg internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Tag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social mediaTag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social media
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An Introduction
 
Engaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingEngaging your customers with Social Media Marketing
Engaging your customers with Social Media Marketing
 
Social Media Marketing: An Overview
Social Media Marketing: An OverviewSocial Media Marketing: An Overview
Social Media Marketing: An Overview
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
 
Twitter for Business webinar
Twitter for Business webinarTwitter for Business webinar
Twitter for Business webinar
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
전공개 Group3
전공개 Group3전공개 Group3
전공개 Group3
 
Understanding Social Media: Workshop1
Understanding Social Media: Workshop1Understanding Social Media: Workshop1
Understanding Social Media: Workshop1
 
Presentation for Israel Export Institute B2B Marketing Course
Presentation for Israel Export Institute B2B Marketing CoursePresentation for Israel Export Institute B2B Marketing Course
Presentation for Israel Export Institute B2B Marketing Course
 
Rutgerspresentation
RutgerspresentationRutgerspresentation
Rutgerspresentation
 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
 
Social Media 101 For Nonprofits
Social Media 101 For NonprofitsSocial Media 101 For Nonprofits
Social Media 101 For Nonprofits
 

Recently uploaded

Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 

Recently uploaded (20)

Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 

Social Media Marketing - What and Whay

  • 1. Social Media Marketing What and Why Created by: Alex Conway www.hawaiisocialmedia.com
  • 2. What and why of Social Media Marketing
  • 3. Social Media Myths • Its too complicated • It won’t work for my business • That stuff is for kids • It takes too much time • It costs too much • I don’t need to market online • I can’t track the ROI
  • 4. What is SMM? Social media marketing (SMM) is using highly accessible and scalable online publishing technologies to communicate directly with your market. Social media is a shift in how people discover, read and share news, information and content. Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).
  • 5. People are talking about you, Why SMM? join the conversation…
  • 6. • Time is the only cost • Direct feedback • Conversion tracking • Nimble • Targeted • Word of mouth • Widespread • Indefinite shelf life SMM Benefits
  • 7. 3 Keys of SMM Content Conversation Publish
  • 8. 3 Keys of SMM Content Conversation Publish
  • 9. Create Content Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Daily Content • Wide spread • Generic • Outsource • Quantity • Syndicate • Keywords
  • 10. 3 Keys of SMM Content Conversation Publish
  • 11. If you publish, they will come
  • 13. 3 Keys of SMM Content Conversation Publish
  • 14. Conversation • Honest • Open • 2 way interaction • Speak with your audience • Your customers have a voice • Listen and learn directly from your buyers – solve problems
  • 15. Conversation Types Business to Customer Customer to Business Customer to Customer Good Best Better
  • 16. Social Media Process Flow Content Conversation Publish Automate 1 Your Website • Speak to audience • Solve buyer problems • Keyword rich anchor text • Blogs, articles, whitepapers • Email marketing • Status updates • Videos • Pictures • Events • RSS • Ping.FM • Tweetlater • Autoresponder • SocialMarker 2 4 3 • Blog • Microblog • Social Networks • Social Bookmarks • Eventful • Youtube • Flickr • Forums • Podcast • Free Webpages • Document sharing Drive Traffic Human • Sales funnel • Email Signup form • Phone center • Product/service page • Blog • Tracking/Reporting • Twitter • Forums • Social Networks • Reviews • Comments • Tracking/Reporting Drive Traffic Tracking/Reporting
  • 17. Now you know SMM basics
  • 18. 1.Build your Strategy 2.Implement 3.Grow What next?
  • 19. HawaiiSocialMedia.com • FREE Social Media Strategy - 30 day step-by-step process - Delivered by email • FREE Community - Interact with others - Get answers • FREE Events - Networking - Learning