This document discusses strategies for a customer care and billing (CCB) company to succeed in a commoditized market. It identifies that the CCB market has become a buyer's market based on price and installation speed. To increase volume and reduce costs, the document recommends diversifying products, focusing on customer retention and support, leveraging partners through lead passing and sales agents, and improving brand recognition. It also stresses the need to standardize methodologies, training, documentation and sales processes to improve efficiency and allow for repeatable implementations. The overall strategies presented aim to position the CCB company for growth and prosperity in a commodity market.