The document provides strategies for self-publishing a business book, including five important questions to focus on: 1) purpose, 2) target audience, 3) style, 4) publication method, and 5) support team. It recommends crafting answers to these questions based on one's business goals and plan in order to determine book content and self-publishing approach. The strategies are intended to help solo entrepreneurs overcome obstacles in writing and publishing a book that can build their business and expertise.

1. Strategies for Self Publishing
A Business Book
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

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Kaya Singer | Awakening Business
The author of the newly published book, “Clear Your Focus, Grow Your
Business: 7 Simple Steps to Empower Your Business and Bring Your
Money and Freedom.” She helps successful small and solo business
owners get clarity on what they need to do to overcome obstacles and
take their business to the next level through her coaching programs, tools
and seminars.
Kaya Singer
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

3. 5 Important strategies for self-
publishing your nonfiction book
as a business building tool
by Kaya Singer
AwakeningBusiness.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

4. Why Write a Book?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

5. The “inner” reasons…
• You feel compelled!
• Something you always wanted to do.
• Personal achievement.
• You are a little bit crazy 
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

6. Business minded reasons.
• You have something worthwhile
to teach and a book is the best
medium.
• A book will give you credibility.
• Your book will help build your
• expertise.
• It fits into your business plan.
• It can be a marketing tool.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

7. It is a huge jump from the idea
to the completed book!
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

8. 5 Questions to help you focus
and make it easier to make that
jump!
1.What is your purpose in writing your
book?
Your business plan needs to reflect where
your book will fit in to the overall picture.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

9. Why would this be important
or unimportant for your
business?
• After people read your book, what do
you want them to do?
• How will your book help your business
grow?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

10. 2. Who are you writing it to?
• Just like any product you are marketing,
you need to know your target customer.
• You need to focus who they
are, what they need or want
and the benefits they will receive.
• Once you can answer these questions it is
easier to know what to write and how to
write it.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

11. 3. What is the style?
• Non-fiction books (for biz) often teach
something, as in, “How to” books.
• They can be motivational and
inspirational as well.
• The style of your book needs to make
sense to the person you want to
communicate to and what you want
to accomplish.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

12. 4. How to publish it?
• Your decision needs to reflect your
business goals and your business plan.
• Do you want your book to be mainly for
your clients? Self-publishing best option.
• Or do you want to become a household
name? Major publisher best option.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

13. 5. Who is on your team?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

14. Some team members might
include…
• Editor
• Cover creator
• Book naming support
• Mentor
• Layout
• Proof readers
• Printer
• Marketing
• And more…
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

15. Follow these 5 steps and…
Imagine your book in print and a smile on
your face at the end.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

16. I began here…
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

17. Now I am here: My Book
AwakeningBusiness.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

18. www.IASECP.com/events/
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Next Month’s Event
IASECP’s Virtual Summit | Multiple Income Streams
Join us
June 1 – 3 Learn to:
6-hour summit * Set up & using Google Analytics;
Get your Site * Build a killer list & generate leads
Income Stream * Set up your eJunkie Shopping cart
Ready. * Use Social Media tactics to create buzz
* Create & your information product &
turn your business into a cash machine
* Craft can’t-miss sales pages
To Register, visit: www.IASECP.com/iasecp/virtual-summit-2010/
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

19. Thank You
connect. grow. thrive.
www.IASECP.com
A rising tide lifts all boats.
Our mission is to raise the tide of self-employed
communication and creative services professionals.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com