Strategic plan policy

saklviTüal½yExµrbec©kviTüanigRKb;RKg

RBHraCaNacRkkm<úCa
Cati sasna RBHmhakSRt

saklviTüal½y Exµrbec©kviTüa nigRKb;RKg

eKalkarN_ENnaMGMBIeKalneya)aynignItiviFI
karksagEpnkaryuT§saRsþ
Quideline of Strategic Planing Policy and Procedure

Rbkar 1 eKalbMNg
edIm,Ipþl;karENnaMk_dUckarcg¥úlbgðaj GMBIrebob nItiviFI eKalenya)ay GMBIkarksagEpnkar yuT§sa®sþ
eGay)anRtwmRtUvs>x>b>K)anerobcMeLIgenAeKalkarN_EnnaMGMBIeKalneya)aykarksag Epnkar
yuT§sa®sþ .

Rbkar 2 ³ TMhM
ynþkarénkarbegáItEpnkaryuT§sa®sþ manvisalPaBRKb;dNþb;elIEpnkaryuT§sa®sþ ry³xøI mFüm nig
Evg sMrab; RKb;EpñkTaMgGs;én>s>x>b>K .

Rbkar 3 niymn½y
3>1 karRKb;RKgyuT§sa®sþ
karRKb;RKgKWCasMNMuénkarsMerccitþEpñkRKb;RKgnigskmµPaBEdlkMNt;enAkarGnuvtþn_énkic©shRbtibtþi
karry³eBlEvg. varYmbBa¢ÚlkarviPaKbriyakaskarerobcMrUbmnþ-karviPaKEpnkar yuT§sa®sþ énkar
Gnuvtþn_ vaytMélnig RtYtBinitü vamann½yRkhak;RbEhlfa vaKWrgVg;skmµPaB KµanTIbBa©b;énkar viPaK
briyakas karerobcMEpnkaryuT§sa®sþ karGnuvtþn_ nig karvaytMél .
k-RbePTényuT§sa®sþ
1> EpnkaryuT§sa®sþGgÁPaB Cabøg;emsMrab;kar
1 RkumRbwkSakic©karbNÐitsPaGb;rM BRgageKalneya)aynignItiviFIksagEpnkaryuT§sa®sþ


2> EpnkaryuT§sa®sþRbtibtþi
3> EpnkarskmµPaB
k-EpñkviPaK nigkarsar
- viPaKbrikas
- viPaKkarRKb;RKg
- karviPaKkarGnuvtþn_
x-EpñkksagEpnkar nigeKalneya)ay
eKalneya)
- Epnkar tamvis½y
- kmµviFIGnuvtþn_
- kBa©b;fvikar
- ksageKalneya)ay
- nItiviFI
K-EpñkdwknaMGnuvtþn_
- EbgEckFnFanmnusS
- EbgEckFnFan
- EpnkarRbtibtþkarN_
- RbsiT§PaBTMnak;TMngkargarGnuvtþn_
- karRtYtBinitü nighiBaØvtßú
- epÞogpÞat; eKalneya)ay nItiviFI ynþkar nig karGnuvtþn_
X-Epñktamdan nigvaytMél
- epÞogpÞat;Epnkar nigkarGnuvtþn_
- savnkmµépÞkñúg
- ynþkarFanKuNPaBGb;rM
- RtYtBinitüelI lT§plviPaK
- RtYtBinitüemIl RbsiT§PaB nigPaBs½kþsiT§énkargar
- RtYtBinitüemIlsUcNkarGnuvtþn_
- r)aykarN_bMErbMrUl



3>2 etIGVICayuT§sa®sþ?
- TImYy yuT§sa®sþKWEpnkarEdlehAfa yuuT§sa®sþrMBwgTuk : EdlvamanbMNg b¤ karerobcM TukCamunenA
sMNMuskmµPaBEpnkar TisedA karENnaMedIm,IedaHRsayCasßanPaB Cak;lak;NamYy .
dUcenHEpnkarKWsMNuM skmµPaBbMrugTukCamun EdlGgÁPaBGnuvtþn_edIm,I sMercenA eKalbMNg
kmµvtßúCaedIm .
-TI2³yuT§sa®sþKWCaPaBrwgmaMuEdlsMEdgnigGnuvtþn_eBlGtItkal. yuT§sa®sþminEmnskmµPaB KitTuk
CamuneT b:uEnþvaCaRbtikmµtbtEdr .
-TI3 ³KWWCasMrab;GgÁPaBenAbrisßanCakEnøgEdlGgÁPaB)anGnuvtþn_ yuT§sa®sþEdlTak;Tgnwg édKUr
RbkYtRbECg nigédKUrGPivDÆn_ m©as;CMnYy GñkvinieyaKTun nig RbCaCn nigGgÁPaBBak; B½n§nana .
-TI4 ³yuT§sa®sþBinitüemIlBIbrikasxagkñúg b:uEnþBüayamsMercTsSn³vis½y sMxan;rbs;GgÁPaB .
-TI5 ³bMNgcg;eFVIeGayRbesIreLIg edIm,Itbt nigkarRbkYtRbECg.

Rbkar 4³ karviPaKbriyakas
RKb;sßab½nGgÁPaBCMnajTaMgGs;RtUvviPaKbriyakasedayxøÜn edaysikSaelIPaBxøaMg PaBexSay »kas
nig karKMeromKMEhg edayBinitüelIdUcktþadUcxageRkam³
-karsikSaelIktþaRKb;RKg
- neya)ay nig eKalneya)ay c,ab; nig niy½tkmµ
- ktþaesdækic© hiBaØvtßú
- bec©kviTüanigviTüasa®sþ
- ]sSahkmµ nig RbPBFnFanedIm
- TIpSar nig karRbkYtRbECg
- KuNPaBesvakmµ
-FnFanrbs;GgÁPaB
-rbt;pøas;bþÚrnana
-tMrUvkarsgÁm
4>1>vaytémøPaBxøaMg nigexSayrbs; s>x>b>K



eday)ankMNt;sBaØaNnUvkmøaMgCMruj nigeKalCMhrsmtambMNgrbs;shRKasenAkñúg TIpSar/
shRKinGacERbkøaycMNab;GarmµN_ ¬Attention¦ rbs;xøÜneTACakarvaytémøPaBxøaMg ¬Strengths¦
nigPaB exSay ¬Weaknesses¦ rbs; s>x>b>K. karksagyuT§sa®sþRbkYtRbECg
RbkbedayeCaKC½yTamTar [GaCIvkmµ s>x>b>K eFIVkarBRgIkPaBxøaMgrbs;xøÜnedIm,ICMnH b¤b:Hb:Uv
eTAnwgPaBexSayrbs;xøÜn. PaBxøaMg ¬Strengths¦ KWCaktþaviC¢manxagkñúgEdlrYmcMENkdl;kar
seRmc[)annUvebskkmµ ¬Mission¦/ eKaledA ¬Goals¦ nigeKalbMNg ¬Objectives¦ rbs;
s>x>b>K. PaBexSay ¬Weaknesses¦ KWCaktþaGviC¢manxag kñúgEdlpþl;Ca]bsKÁdl;karseRmc[
)annUvebskkmµ/ eKaledA nigeKalbMNgrbs; s>x>b>K.

karkMNt;bgðajPaBxøaMg nigPaBexSay)anCYy[m©as;GaCIvkmµyl;kan;Etc,as;GMBI GaCIvkmµr bs;xøÜn.
PaBxøaMgrbs;GgÁPaBKYrmanRbPBmkBIsmtßPaBsñÚl ¬Core competences¦ EdlmansarsMxan;
ya:gxøaMg kñúgkarrkSakarRbkYtRbECgenAkñúgcMENkTIpSarnImYy² EdlkñúgenaH s>x>b>K RtÚveFIVkarRbkYt.
KnøwHkñúgkar ksagyuT§sa®sþeCaKC½y ¬Successful strategy¦ KWRtÚveRbI PaBxøaMgrbs; s>x>b>K
CamUldæanRKwHrbs;xøÜn nig eFIVkare RbóbeFobPaBxøaMgTaMgenaHTl;nwgPaB exSayxagkarRbkYt.
ehdæarcnasm<½n§rbs; s>x>b>K
karRKb;RKgFnFanmnusS rbs; s>x>b>K
karRKb;RKgRsavRCav nigGPivDÆn_
karRKb;RKgBt’manviTüa m:aCIn

karRKb;RKg Rbtibtþkar sikSaFikar ynþkarRKb; TMnak;TMngsaFar
nig nig RKgFanaKuN N³ nigTIpSar
GPi)al karRKb;RKg PaBGb;rM
nisiSt

ktþasMrab;viPaKEpñkxagkñúgrbs;PaBxøaMg nigPaBexSayelI RbB½n§tMélGb;rM EckecjBIrskmµPaBFMdUcxageRkam



- ehdæarcnasm<½n§rbs; s>x>b>K
- karRKb;RKgFnFanmnusS rbs; s>x>b>K
- karRKb;RKgRsavRCav nigGPivDÆn_
- karRKb;RKgBt’manviTüa
- karRKb;RKg nigGPi)al
- Rbtibtþkar
- sikSaFikarnigkarRKb;RKgnisiSt
- ynþkarRKb;RKgFanaKuNPaBGb;rM
- TMnak;TMngsaFarN³ nigTIpSar

4>2> BinitüelImCÄdæanrk[eXIjnUv»kas nigkarKMramkMEhgsMxan;²
- kalanuvtþPaB ¬Opportunities¦ ³ enAeBlEdlshRKin)anerobcMbBa¢IxagkñúgsþIBI PaBxøaMg
nigPaBexSayrbs;S>x>b>KrYcehIyenaH BYkeKk¾RtÚvEtgakeTAemIlmCÄdæanxageRkA ¬External
environment¦ pgEdr edIm,IeFIVkarkMNt;GMBIkalanuvtþPaB ¬»kas¦ nigkarKMramkMEhg
EdlGacmanT§iBlya:g sMxan;mkelIGaCIvkmµrbs;xøÜn. kalanuvtþPaB CaktþaviC¢manénEpñkxag
eRkAEdl sx>b>KGaceRbIR)as;edIm,I seRmc[)annUveKalbMNgrbs;xøÜn. cMnYnénkalanuvtþPaB
CaskþanuBlKµanEdnkMNt;enaHeT. dUecñHGñk RKb;RKgRtUvkarviPaKelIEtktþasMxan;²Edlpþl;plCa
viC¢mandl;GaCIvkmµ ¬RbEhlCa 2 b¤ 3 ya:geRcInbMput¦.

- karKMramkMEhg ¬Threats¦ ³ karKMramkMEhg KWCaktþaGviC¢manxageRkAEdlraraMgdl; lT§PaBrbs;
s>x>b>KedIm,IseRmc[)annUveKalbMNgrbs;xøÜn. karKMramkMEhgcMeBaHGaCIvkmµ GacmanTRmg;epSg
²dUcCaKURbkYtfµIGaccUleTAkñúgTIpSarrbs;eyIg/ rdæaPi)alGacecjnUvesckþIbgÁab;fµIkñúg kardak;kRmit
c,ab;dl;skmµPaB GaCIvkmµ/ mankarFøak;cuHxagesdækic©/ GRtakarR)ak; GacekIneLIg/ karrIkceRmIn
xagbec©kviTüaGacplitnUv plitplEdl hYssm½yrbs ;s>x>b>K>>>.
4>3>kMNt;ktþaCaKnwøHsRmab;PaBeCaKC½y



enAkñúgral;vis½ynImYy² EtgmanGefrEdlGacRKb;RKg)an ¬Controllable variable¦ EdlkMNt;nUv
PaBeCaKC½yy:agRtcHRtcg;énGñkcUlrYmkñúgTIpSar. karkMNt;bgðaj nigeRbIR)as; ya:gbiunRbsb;
nUvGefrTaMgenH KWCarebobEdlGaCIvkmµTTYl)anBI]tþmPaBxagkarRbkYt RbECg. edayepþatBIkic©xitxM
RbwgERbgedIm,IeFIV[ manGtibrmanUvkarRbtibtþi ¬Performance¦ rbs; s>x>b>Ke TA elIktþaeCaKC½yCaKnøwH/
shRKinGacQan eTAdl; KuNsm,tþiTIpSarya:gl¥RbesIr EdlsßitenABIelIKU RbkYtrbs;xøÜn. s>x>b>KEdl
)anyl;GMBI ktþaeCaKC½y CaKnøwHTaMgenHR)akdCanwg køayeTACaGñk naMmuxeK .
- FnFanmnusS
- bec©kviTüaBt’manviTüa
- FnFankmµviFIsikSa
- eKalneya)ay nItiviFI nigkarGnuvtþn_
- RbB½n§dMeNIr dMeNIr
- vb,Fm’ tMél

4>4>viPaKkarRbkYtRbECg
karXøaMemIlkareFIVclnarbs;KURbkYttamry³kmµviFIesIubkarN_GMBIKURbkYt KWCaskmµPaBCa yuT§sa®sþd¾
sMxan;. eKaledAsMxan;énkmµviFIesIubkarN_GMBIKU RbkYt ¬Competitive intelligence program¦
rYmmandUcxageRkam ³
- eCosvagPaBPJak;ep¥IlGMBIyuT§sa®sþ nigyuT§viFIfµIrbs;KURbkYtEdlmanRsab;
- kMNt;sBaØaNénKURbkYtfµICaskþanuBl
- eFIV[RbesIreLIgdl;eBlevlaRbtikmµtbtcMeBaHskmµPaBKURbkYt
- KitTukCamunnUvkarrMkilcUlyuT§sa®sþbnÞab;mkeTotrbs;KURbkYt

Rbkar 5³ karsagEpnkaryuT§sa®sþ
dMeNIrkarénkareFIVEpnkarCayuT§sa®sþdMeNIrkareTA)anya:gl¥RbesIr enAeBlEdlGñkRKb;RKg nig
nieyaCit )anbeBa©jnUvskmµPaBrYmKñaenAkñúgkarbegIáteKalbMNg. karGPivDÆn_ EpnkarmYyKWCa
karTTYl xusRtÚvrbs; GñkRKb;RKgfñak;elI bu:EnþkarGnuvtþvaRtUvFøak;eTAelIGñk RKb;RKg nignieyaCit.
dUcenH karCMrujelIkTwkcitþBYk eK[cUlrYmBRgIkckçúvis½yrbs;Epnkar nigbegIánkarCMrujelIkTwkcitþ


[begIát Epn karkargar. bEnßmBIelIenH/ GñkRKb;RKg nignieyaCit manTMnak;TMngl¥nwgKñaenAkñúgGgÁPaB
ehIyCa TUeTAmanqnÞ³kñúgkarEckrMElk cMeNHviC¢a eGayKñaeTAvijeTAkñúgkarseRmc[)annUveKal
bMNgEdl)an dak;ecjmk.

enAeBlEdlGñkRKb;RKgerobcMGaTiPaBcMeBaHKeRmagTaMgenH/BYkeKGaccab;epþImGnuvtþ EpnkarCa
yuT§sa®sþ . karpþl;Parkic©eTA[buKÁliknigkarpþl;siTi§GMNaceTA[BYkeKKWmansarsMxan;
BIeRBaHfaKeRmagTaMgenHmanT§iBl elIBYkeK edaypÞal;esIÞrEtTaMgRsug.

RbsinebImnusSrbs;s>x>b>K mankarTak;TineTAnwgdMeNIrkarkarRKb;RKgCayuT§sa®sþcMeBaH bBaðaenH BYk
eKmuxCanwgQancUl)anya:gl¥dl;CMhanEdlBYkeKRtÚvEtseRmc[)annUveKaledA rbs; GgÁPaB
RBmTaMgeKal
edAviC¢aCIv³pÞal;rbs;BYkeK.kareFIV[Cab;Tak;TindMbUgdl;kmøaMgkargarsrubenAkñúgdMeNIrkarkarRKb;RKgCa
yuT§sa®sþ KWCaPaBRbesIrmYyEdl s>x>b>K FM² minGacQan eTAdl; enaH.RtÚvmankarebþCJa
kñúgkarseRmc [)an nUveKalbMNgrbs;S>x>b>KKWCakmøaMgd¾man famBledIm,IPaBeCaKC½y
b:uEnþkarCab;Tak;TinKWRtUveFIVCamun kñúgkarTaj yk[)annUvkarebþCJacitþ rbs;nieyaCik TaMgGs;.

5>1>eKalkarN_kñúgkareFVIEpnkaryuT§sa®sþ
- GPivDÆn_ nigGnuvtþn_yuT§sa®sþ nigvaytMélkarGnuvtþn_edIm,IvaytMéllT§plCamYylT§plrMBwg Tuk .
EpnkaryuT§sasþrYm sMeNIr sUcNkr rgVas; nigTisedA .
- EpnkarRbtibtþikarRbcaMqñaMrbs;saklviTüal½yKWQrelImUldæanEpnkaryuT§sa®sþ nigkarviPaK
briyakas sMrab;TsSn³vis½y 12Ex . va)anbMEbkCaEpñktUc²eTAkñúgTisedAkargar 12Ex
ehIyvaBiBN’naGMBI kargarGtiPaB sMeNIsMu nigkarTTYlxusRtUv pgEd.
- EpnkarmhaviTüal½yRtUvQrelImUldæanEpnkarsaklviTüal½y ehIyRbkERbenAsMeNIsMu kMritx<s;enA
skmµPaBenAkñúgGgÁPaBéns>x>b>K EpnkarenHrYmsmahN_kmµBt‘’manEdl)anmk BIkar
viPaKbriyakas nigeRbIR)as; PaBxøaMg nigsmtßPaB .
- EpnkarmhaviTüal½y GgÁPaB RbkERbenAEpnkarsMeNIrsMu nigpþl;Bt’mandl;karGPivDÆn_ énEpnkar
garbuKÁl .



- FnFanRtUv)anEbgEckdl;yuTsa®sþ nigsMeNIrsMutamry³dMeNIrfvikar . yuT§sa®sþkMritx<s; nig
sMeNIrsMurYm TaMgEpnkaryuT§saRsþdMeNIrkarEbgEckfvikardl;KMeragyuT§sa®sþ nigsMeNIsMusMrab; kareFVI
RbesIreLIg nigdMeNIr karRbtþbitþkar .
- pþl;siT§GMNacRKb;RKan;dl;GñkGnuvtþ tamdan nigvaytMél
-karTTYlxusRtUvGnuvtþn_yuT§sa®sþ nigsMeNIrsMu KWGacEbgEcktamlT§PaB)an tammhaviTüal½y
nigGgÁPaB
- s>x>b>KvaytMélkarGnuvtþn_CamYyEpnkar / eFVIeGaymankarrIkcMerInnigEktMrUvtamtMrUvkarc,ab; nig
vay tMélniy½tkmµ .
- karTTYlxusRtUvsMrab;karRtYtBinitüEpnkarKWRtUv)anbriyayenAkñúgnItiviFIEpn.
-s>x>b>KGnuvtþn_kargarRKb;RKgKuNPaBedIm,IkMNt; nigRKb;RKgcMNucexSayrbs;GgÁPaB
karGnuvtþn_ényuT§sa®sþKWRtUvsMerctamskmµPaBbIy:ag³
- karbMeBjKMeragyuT§sa®sþ
- skmµPaBRbtibtþikarRtUvEtBwgEp¥kelIeKalneya)ay nignItiviFIrbs;saklviTüal½y
-eFVIeGayRbesIreLIgEpnkarsMeNIrsMuEdlGacbkRsayGMBIkarsikSaGMBIGgÁPaB
enAkñúgkarGnuvtþn_ d_l¥

5>2>begIáteKaledA nigeKalbMNg
munnwgGacksag)annUvsMnMuyuT§sa®sþRbkbedayPaBRtwmRtÚv)an/ xøÜn RtÚvEtbegIáteKaledA nigeKal
bMNg Edlpþl;[xøÜnnUvTisedAkñúgkarepþatkarykcitþTukdak; nig pþl;mUldæansRmab;kar vaytémøGMBIkar
Rbtibtþi rbs;Rkumh‘un. karbegIáteKaledA ¬Goals¦ nigeKalbMNg ¬Objectives¦ KWCaEpñkmYyd¾
sMxan;éndMeNIrkarkarRKb;RKgCayuT§sa®sþ ¬Strategic management process¦.
- eKaledA ¬Goals¦ ³ eKaledA CakarkMNt;EdlmanEdnRbsiT§PaBEvg nigTUlMTUlay
EdlGaCIvkmµ mYyBüayamseRmc[)an. eKaledAmanlkçN³TUeTA nigeBlxøHGacsUm,IEtCa GrUbiy.
eKaledAminRtÚv)aneK begIáteLIgedaymanbMNg[vaeTACamanPaBCak;lak;RKb;RKan; sRmab;GñkRKb;
RKgGnuvtþ tamenaHeLIy.
- eKalbMNg ¬Objectives¦ ³ eKalbMNg CacMNucsIubCak;lak;énkarRbtibtþi. eKalbMNg
samBaØBak;B½n§CaBiesseTAnwgplitPaB ¬Productivity¦/ kMeNIn ¬Growth¦/ PaBs½kiþsiT§i



¬Efficiency¦/ TIpSar ¬Markets¦/ FnFanhriBaØvtßú ¬Financial resources¦/ brikçarUbvnþ ¬Physical
facilities¦/ rcnasm<½n§cat;taMg ¬Organizational structure¦/ suxmalPaB nieyaCit ¬Employee

welfare¦/ nigTMnYlxusRtÚvxagsgÁm ¬Social responsibility¦.

karerobcMeKalbMNg enAkñúgzananuRkmmYyedayeyageTAelIGaTiPaBrbs;va GacCYy[GñkRKb;RKg
edaHRsaybdivaTkmµTaMgenH enAeBlEdlBYkvaekIteLIg. eKalbMNgEdlRtÚv)an sresr ya:g
RtwmRtÚvmancritlkçN³dUcxageRkam ³
BYkvaCak;lak; ³ eKalbMNgmanlkçN³EdlGac kRmitcMnYn)an ¬Quantifiable¦
nigeTogTat;c,as;las; ¬Precise¦.
BYkvamanlkçN³EdlGacvas;Evg)an ¬They are measurable ¦ ³
GñkRKb;RKgGacerobcMKMeragrIkceRmInrbs;GgÁPaB eq<aHeTArkeKalbMNgrbs; xøÜn.
karviPaKenHteRmÚv[mancMNuceKal EdlRtÚv)ankMNt;ya:gRtwmRtÚv ecjBIkarcab;epþIm
nigvimaRtsRmab;karvas;Evgdl;karrIkceRmIn.
BYkvamanlkçN³EdlGacEbgEck)an ¬They are assignable¦ ³ Rbsin
ebIshRKinmincat;EcgkarTTYlxusRtÚvsRmab;eKalbMNgmYy² eTA[buKÁl mñak;²enaHeT
s>x>b>KminTMngCaGacseRmceKalbMNgenaH)aneLIy. karbegIát
eKalbMNgedaycaM)ac;RtUvpþl;karTTYlxusRtÚvdl;mnusSmñak;²kñúgkarseRmc [ )aneTenaH
KWCakartRbeyaCn_.
BYkvamanlkçN³c,as;las;/ b:uEnþGacCa]bsKÁ ³ eKalbMNgRtÚvEtsßit
enAEk,rédGgÁPaB EtkarCMrujelIkTwkcitþnwgminelcCarUbragenaHeLIy. enAkñúg krNI
mYycMnYnkarrMBwgTukénkarRKb;RKgRtÚvEtrkSaenAx<s;. eRkABIenH eKalbMNg begIát]bsKÁ
kan;EteRcIn ¬CamYynwgkRmitc,as;las;¦/ karRbtibtþi nwgkan;Et x<s;eLIg. karkMNt;
eKalbMNgEdlnwgpþl;]bsKÁdl;GaCIvkmµrbs; Gñk nigbuKÁlikrbs;xøÜn.
BYkvaCakalanuvtþ ¬They are timely¦ ³ eKalbMNgRtÚvEtbBa¢ak;minRtwm EtGIVnwg
RtÚvseRmc[)anenaHeT EfmTaMgenAeBlNaEdlvanwgRtÚvseRmc [)an. KeRmageBl
evlasRmab;karQaneTAdl;karseRmc)anCaEpøpáaKWman sarsMxan;.



BYkvasresrCalaylkçN_GkSr ¬They are written ¦ ³ dMeNIrkarsresr
enHminRtÚvsµúKsµajenaHeLIy.

5>3> begIátCeRmIsCayuT§sa®sþ nigeRCIserIsyuT§sa®sþd¾smRsb
CMhanbnÞab;mkeTotenH KWRtÚveFIVkarvaytémøGMBICeRmIsCayuT§sa®sþ nigbnÞab;mk eFIVkar erobcMEpn
karEl,g ¬Game plan¦ EdlRtÚv)anbegIáteLIgedIm,IseRmc[)annUveKalbMNgrbs; s>x>b>K.

- CeRmIsCayuT§sa®sþ 3 ¬Three strategic options¦ ³ CakarBit/ manyuT§sa®sþCaeRcIn
EdlekItecjBIm©as;GaCIvkmµxñattUcGaceRCIserIs b:uEnþeKKYrcgcaMfa yuT§sa®sþTaMgenaHBMuman
PaBCak;lak;enaHeLIy ¬Infinite¦. eTaHbICaenAeBlEdlBnøWEcgcaMgTaMgGs;)anXøatecjeTA
q¶ayya:gNa k¾eday yuT§sa®sþCamUldæanTaMg 3 enAEtmanelcCarUbragCanic©. enAkñúgesovePA
cas;rbs;Kat;Edlman eQµaHfa yuT§sa®sþRbkYtRbECg ¬Competitive Strategy ¦ Michael Porter
)ankMNt;nUvyuT§sa®sþTaMgbIenaHKW ³ PaBCaGñknaMmuxxagéføedIm ¬Cost leadership¦/ PaBxusKña
¬Differentiation¦ nigkarepþat ¬Focus¦.
PaBCaGñknaMmuxxagéføedIm ¬Cost leadership¦ ³ s>x>b>KmYyEdleRbInUv
yuT§sa®sþPaBCaGñknaMmuxxagéføedImenH KWxitxMeFI[xøÜnkøayeTACaGñkplit Edl
V
mankarcMNayéføedImTabbMput ¬Lowest-cost producer¦ eFobeTAnwg KURbkYtrbs;xøÜn
enAkñúgvis½yNamYyenaH. PaBCaGñknaMmuxxagéføedImKWbegIát [man ]tþmPaBxagkarRbkYt
RbECgedIm,IeQagcab;GtifiCn Edlkarvinicä½ykñúg karTijCa bzmrbs;BYkeKKWCa
{témøplitpl}. ehIyBYkeK manGMNackñúgkar TTYlyk éføRBMEdnxageRkam ¬Price
floor¦ rbs;TMnij. yuT§sa®sþEbbenH GacdMeNIr kar)anya:gl¥ eBlEdlGñk

Tijqab;manRbtikmµcMeBaHkarERbRbÜléfø nigenA eBlEdlshRKasEdleFIVkar RbkYtRbECg
lk;plitpldUcKña RBm- TaMgeBlEdl s>x>b>KGacTTYlplcMeNjBIesdækic©maRtdæan
¬Economics of scale¦. minRtwmEtCaGñknaMmuxxagéføedImenAkñúgCMhrd¾RbesIrbMputedIm,I
karBar xøÜnenAkñúg s®gÁaméfø ¬Price war¦ b:ueNaÑHeT EfmTaMgGaceRbIR)as;nUv
famBlrbs;xøÜn edIm,IGUsTajKURbkYt[lk;kñúgtémøTabbMputenAkñúgGaCIvkmµ enHpgEdr.



b:uEnþkñúgnamCaGñknaMmuxxagéføedImRtÚvdwgGMBITIkEnøgEdlxøÜnman]mtþmPaBxag éføedIm
¬Cost advantages¦ elIKURbkYt ehIynig)aneRbIR)as;]tþmPaBenHCa mUldæanRKwHsRmab;
yuT§sa®sþrbs;xøÜn.

PaBxusKña ¬Differentiation¦ ³ GnuvtþyuT§sa®sþPaxusKña ¬Differentiation strategy ¦
RtÚvBüayamksagPkþIPaBBIGtifiCn ¬Customer loyalty¦ tamry³karkMNt;CMhrnUvTMnij
nigesvakmµrbs;xøÜnenAkñúglkçN³ mYyEdlEbøk b¤manEtmYyKt;. eRkABIenH
RtÚvRbwgERbgeFIV[RbesIr CagKURbkYtrbs;xøÜncMeBaH GIVmYyEdlGtifiCnpþl;témø.
manviFImYycMnYnkñúgkarbegIát yuT§sa®sþPaBxusKña/ b:uEnþeKalKMnitCaKnøwHKWRtÚvmanÉkeTs
cMeBaHGIVEdlsMxan;cMeBaHGtifiCn. KnøwHcMeBaH yuT§sa®sþPaBxusKñaRbkbedayeCaKC½y
KWRtÚvksag vaenA elIsmtßPaBedayELk ¬Distintive competence¦ eBalKW CasmtßPaB
rbs; s>x>b>K EtmYyKt; kñúgkareFIVGIVmYy[l¥RbesIr ebIeRbóbnwg KURbkYtrbs;xøÜn.
mUldæanCarYm sRmab;PaBxusKñaenH rYmmanesvakmµEdlman bTdæanx<s; sRmab;GtifiCn
niglkçN³Biessénplitpl/ ExSsgVak;plitpl eBjelj/ PaBGacrk)an
ya:grh½s/PaBGacTukcitþ)anelIplitplTaMgRsug/KuNPaBd¾ Gs©arü énplitpl/
nigcMeNHdwgxagplitplya:gTUlMTUlay. edIm,I[ TTYl)an eCaKC½y/
yuT§sa®sþPaBxusKñaRtÚvEtbegIátsBaØaxn§éntémøenAkñúgRkEsEPñkrbs; GtifiCn.
karepþat ¬Focus¦ ³ yuT§sa®sþkarepþatmann½yfaTIpSarTaMgGs;min lkçN³
dUcKñaenaHeLIy. CakarBit/ enAkñúgTIpSarCaeRcIn mancMENkGtifiCn epSg²Kña
EdlcMENknImYy²mantRmÚvkar/ karcg;)an nigcritlkçN³ epSg²Kña. KMnitCa
KnøwHenAkñúgyuT§sa®sþenHKWRtÚveRCIserIscMENkmYy b¤eRcIn CagenH/ RtÚveFIVkar
kMNt;tRmÚvkar/ karcg;)an nigcMNab;GarmµN_CaBiess rbs;GtifiCn/ nigeFIVkar
cUleTACitGtifiCnTaMgenaHCamYynwgTMnij b¤esvakmµ mYyEdlRtÚv)anerobcMeLIg
ya:gsmRsbedIm,IbMeBjtRmÚvkar nigkarcg;)an TaMgGs;enaH. yuT§sa®sþkarepþat
ksageLIgenAelI PaBxusKña kñúgcMeNam cMENkTIpSar.



yuT§sa®sþkarepþatRbkbedayeCaKC½y RtÚvBwgEp¥keTAelIsmtßPaBeday pÞal;rbs;s>x>b>K
kñúgkarkMNt;GMBI karERbRbÜlnUvtRmÚvkarrbs;RkúmGtifiCn eKaledA nigRtÚvGPivDÆnUvCMnajEdl
RtÚvkarCacaM)ac;edIm,IbMeBj tamsMNUmBr rbs;BYkeK. m©as;GaCIvkmµ nignieyaCitenAkñúgRkumh‘un
RtUvEtmankaryl;dwg[ )anc,as;GMBIrebobbEnßmtémøeTAelIplitpl b¤esvakmµsRmab;GtifiCn.

5>4> ERbkøayEpnkarCayuT§sa®sþeTACaEpnkarskmµPaB
GñkRKb;RKgGaCIvkmµxñattUcRtÚvEtbMElgEpnkarCayuT§sa®sþ ¬Strategic plans¦ eTACa EpnkarRbtibtþi
¬Operating plans¦ Edlpþl;eKalkarN_ENnaMdl; s>x>b>KsþIBImUldæanCaRbcaMéf¶
nigkøayeTACaEpñkmYy d¾skmµ nigGacemIleXIjrbs; s>x>b>K. KµanGaCIvkmµxñattUcNamYyEdl
TajykplRbeyaCn_BIEpnkarCa yuT§sa®sþ EdlRtÚv)andak;elIeFñIredIm,IRbmUlFUlIenaHeLIy.
edIm,I[EpnkarGacdMeNIrkareTA)an/m©as;GaCIvkmµKYreFIVkarEbgEckEpnkarenaH[ eTACaKeRmag
eday kMNt;y:agRbúgRby½tñnUvKeRmagnImYy² eday ³
- eKalbMNg ¬Purpose¦ ³ etIKeRmagEdlRtÚv)anerobcMeLIgenH edIm,IseRmc[)anGIV?
- visalPaB ¬Scope¦ ³ etIvis½yrbs;S>x>b>KNamYyEdlCab;Bak;B½n§nwgKeRmagenH?
- karrYviPaKTan ¬Contribution¦ ³ etIKeRmagenHmankarCab;Bak;B½n§nwgKeRmag déTeTot
nigEpnkarCayuT§sa®sþTaMgmUlEdrb¤eT?
- tRmÚvkarxagFnFan ¬Resource requirement¦ ³ etIFnFanmnusS nighirBaØvtßúEdl
caM)ac;kñúgkarbBa©b;KeRmagedayeCaKC½y?
- karkMNt;eBlevla ¬Timing¦ ³ kalviPaK ¬Schedule¦ nigeBlkMNt; ¬Deadline¦
t;eBlevla
NamYynwgFanadl;karbBa©b;KeRmag?

Rbkar 6 ³ karGnuvtþn_yuT§sa®sþ
“karGnuvtþn_yuT§sa®sþ tMrUveGayGgÁPaB>>>>BinitüeKalneya)ay karelIkTwkcitþ karEbgEck FnFan

EdlEpnkaryuT§sa®sþGacRbtibtþi)an” dMeNIrkarGnuvtþn¾yuT§sa®sþ kat;tMrwm nigBinitü EpnkareLIgvij
EbgEckzvikar eKalneya)ay nigkMNt;rebobvar³GPivDÆn_ nigGPivDÆn¾FnFan mnusS EdlFana fa
EpnkaryuT§sa®sþGacdMeNIrkar)an .



Rbkar 7³ karRtYtBinitü nigkarRKb;RKgkarERbRbYl
KWCadMeNIrmYytamdan nigBinitü edayeRbobeFob lT§pl kargarCak;Esþg nigEpnkar ehIyRtYt Binitü
elI hiniP½y epSg²EdlekIteLIgBI briyakas CMuvij nigrbt;énkarpøas;bþÚr nana edIm,IFana
eqøIytbeGay Tan;eBl evla cMeBaHbMEbrMrYlTaMgenH edayrkSaCMhreGay)anl¥ . srubmkvij
RbsiT§PaBénkarRKb;RKgyuT§sa®sþ KwminsMedAelImanEpnkarl¥enaHeT b:uEnþ vaTam TaeGay
FnFanmnusS hiBaØvtßú bec©kviTüaRKb;RKan; nig karcUlrYmBIshKmn_ CaBiessRtUv bNþúMRbB½n§kargar
manRbsiT§PaBpgEdr.

7>1>begIátkarRtYtBinitüd¾RtwmRtUv
rhUtmkdl;eBlenH/ dMeNIrkarkareFIVEpnkar)anbegIáteKalbMNgS>x>b>K nig)anGPivDÆn_
yuT§sa®sþsRmab; seRmc BYkva[)an. b:uEnþCakRm RbsinFøab;manBImunmk karRbtibtþiCak;Esþg rbs;
s>x>b>K sIuKñanwgeKalbMNg Edl)anbegIát. GñkRKb;RKgRtÚveFIV[manPaBR)akdRbCaya:grh½s
eTAelItRmÚvkarkñúgkarRtÜtBiniülT§plCak; Esþg Edl Gacgak ecj ¬Deviate¦ BIEpnkar.

karvas;EvgEdlRtÚv)anbegIátenAkñúgdMeNIrkarkarRtÜtBinitüEpnkarkmµ ¬Control-planning process¦
køayCabT dæan ¬Standards¦ tTl;nwgGIVEdlRbtibtþiCak;EsþgRtÚv)aneKeFIVkar eRbóbeFob.
Gñkral;KñaenAkñúgGgÁPaB RtÚvEtyl; ehIyRtÚvEtCab;Bak;B½n§eTAelIdMeNIrkarkarRtÜt BinitüEpnkarkmµ.

edIm,IRtÜtBinitüKeRmag nigrkSaBYkva[RsbtamkalviPaK/ nieyaCitRtUvEtkMNt; nigedIr
tamGaMgDIkaT½rGnuvtþn_ CaKnwøH ¬Key performance indicators¦. RbPBénGaMgDIkaT½rTaMgenHKWCa
Tinñn½yRbtibtþikarecjBIskmµPaB GaCIvkmµFmµtarbs;S>x>b>K. BYkvaKWCaRBÜjcg¥úlbgðajpøÚv
¬Guidepost¦ kñúgkartamdanGMBIkargakecjBI bTdæanEdl )anbegIát. r)aykarN_KNenyü/
plitkmµ/ karlk;/ snñiFi/ nigRbtibtþikarKWCaRbPBTinñn½y d¾sMxan;Edl GñkRKb;RKgGaceRbIsMrab;eFIV
karRtÜtBinitüemIlskmµPaB.
edIm,IeFIVkarvaytémøGMBIRbsiT§PaBéyuT§sa®sþrbs;xøÜn)an s>x>b>K kMBugEtGPivDÆ Balance scorecard
EdlCaxñatrgVas;EtmYyKt;sRmab; s>x>b>K EdlrYmbBa©Úlkarvas;EvgTaMg EpñkRbtibtþikar nigEpñk
hirBaØvtßú ehIypþl;[GñkRKb;RKgnUvrUbPaBc,as;las; nigR)akdniymmYy sþIGMBIkarRbtibtþikar


CarYmrbs; s>x>b>K. sRmab; s>x>b>KKYrbegIát eKaledAsRmab;GaMgDIkaT½rsMxan;nImYy²énkarRbtibtþi
rbs; s>x>b>K nigbnÞab;mkbegIátviFankard¾ manGtßn½ysRmab;vanImYy². Balanced scorecard
emIleTA s>x>b>K ecjBITsSnvis½ysMxan;² cMnYn 4 dUcxageRkam ³
- TsSnvis½yGMBIGtifiCn ¬Customer perspective¦ ³ ³ GtifiCnGac vinicä½y s>x>b>Ktamry³bTdæan
4 ya:gticbMput eBalKW ³
eBlevla ³ etI s>x>b>KRtÚvkarsIueBlyUrb:uNÑakñúgkarRbKl; esvakmµ?
KuNPaB ³ etIesvakmµrbs;s>x>b>KmanlkçN³sm,tþil¥ b:uNÑacMeBaHPaBGac
Tukcitþ)an/ PaBGacsßitesßr)an/ nigPaBsuRkit?
karRbtibtþi ³ visalPaBcMeBaHTMnij nigesvakmµsMEdgecjmkdUcGIVEdl rMBwgTuk
esvakmµ ³ etI s>x>b>KbMeBj b¤bMeBjelIskarrMBwgTukéntémørbs; GtifiCn)an
l¥bu:NÑa?
s>x>b>K )ankMNt;sUcNkrsMrab;CargVas;sMxan;dUcxageRkam³
S1>sMerceGay)anekrþ×eQµaHKYreGayeKarB
S2>qøúHbBa©aMgBIbec©kviTüaTMenIbnaMmuxeK
S3>qøUúHbBa©aMgelIkarsikSaRsavRCav nigGPivDÆn_
S4> qøúHbBa©aMgelIKuNPaB
S5>GPivDÆn_muxviC¢asikSaRsbtamniyamsþg;darnigtMrUvkar TIpSar
S6>begáIt»kassikSayUrGEgVg
- TsSnvis½yGMBIGaCIvkmµxagkñúg
xagkñ ¬Internal business perspective ¦ ³
ktþaxagkñúgEdlGñkRKb;RKgKYrepþatGarmµN_enaH KWktþaTaMgLayNa EdlmanT§iBl
ya:gxøaMgeTAelIkareBjcitþ nigkarcg;)anrbs;GtifiCn RBmTaMgepþateTAelIRbsiT§PaB ¬Effectiveness¦
nigPaBs½kiþsTi§ ¬Efficiency¦ rbs; s>x>b>K. karGPivDÆeKaledA nigviFankar sRmab;ktþaEdl
nieyaCik manT§iBledaypÞal;enaH dUcCaKuNPaB ¬Quality¦/ vdþkal ¬Cycle time¦/ plitPaB
¬Productivity¦/ éføedIm ¬Cost¦ nigcMNucepSg²eTot KWmansarsMxan;.


P1>manzbNIyP½NÐnigRbB½n§kargarTMenIb
P2>karRKb;RKgFanFanmnusS eGaymanRbsiT§PaBx<s;
P3>RbB½n§RKb;RKgKuNPaBGb;rMeGay )anl¥
P4>manPaBrwgmaMukareFVITIpSarnig BRgwkekrþ×eQµaH
P5>RbsiT§PaBénkarsMerccitþ nigRbtiPUkmµGMNac
P6>RbsiT§PaBénkarGnuvtþn_kargarP1
- TsSnvis½yGMBInnanuvtþn_ nigkarsikSaEsVgyl;; ¬Innovation
yl and learning perspective ³
TsSn³enH)anTTYlsÁal;faeKaledATaMgLay EdleKRtÚvkarsRmab;PaBeCaKC½y KWmankarERbRbÜl
CaRbcaM. Rbsin s>x>b>Kcg;bnþKMrUénPaB eCaKC½y ¬Pattern¦ rbs;xøÜn/ s>x>b>KminGacenAEtmYy
kEnøg)aneT eBalKWS>x>b>KRtÚvEteFIVkar GPivDÆCabnþeTAeTot. eKaledA nigviFankarTaMgenH
sgát;F¶n;eTAelIsar³ sMxan;énbsidækmµCabnþ enAkñúgPaBeBjcitþrbs;GtifiCn ¬Customer satisfaction¦
nigRbtibtþikar GaCIvkmµxagkñúg ¬Internal business operations¦.
L1>TTYl)ankareBjcitþBIGtfiCn
L2>TTYl)ankarTak;TajnigrkSa)anbuKÁlikeqñIm
L3>bNþúHvb,Fm’énkarécñRbDitx<s;
L4>begáItnUv]tþmPaBRbkYtRbECgsMrab;GgÁPaB
- TsSnvis½yGMBIhirBaØvtßú ¬Financial perspective¦ ³ viFankarRbtibtþiCaTmøab;PaKeRcIn_
bTdæanhirBaØvtßú ¬Financial standard¦_ R)ab;BIcMnYnb:uNÑaEdlyuT§sa®sþCarYmrbs; s>x>b>K ehIy
viFankarTaMgenHepþateTA elIktþamYycMnYndUcCaplcMeNj ¬Profitability¦/ karrIklUtlas; ¬Growth¦/
nigtémøkUnh‘un ¬Shareholder value¦. enAelI Balanced scorecards/ CaerOy² s>x>b>K
eFIVkarbMEbkeKaledA hirBaØvtßúeTACabIRbePT ³ ]tþrCIvit ¬Survival¦/ PaBeCaKC½y ¬Success¦/
nigkarrIkceRmIn ¬Growth¦.
F1>karbnßyéføedIm nigbegáInR)ak;cMNUl
F2>eFVIeGaysuxmalPaBhirBaØvtßúmanlkçN³RbesIr



ckçúvis½yényuT§sa®sþ
tMélry³eBlEvgrbs;m©as;PaKh‘un
nig sþg;TI 1

yuT§sa®sþplitPaB]tþmPaBEpñksikSaFika yuT§sa®sþkMeNIncMNUl
ckçúvis½yénxagkñúgnig sþg;TI ckçúvis½yénGtifiCnú nig sþg;TI ckçúvis½yénhiBaØvtßú nig sþg;TI 8

r

eFVIeGayRbesIr begáInkareRbIR)as; »kasBRgIk eFVIeGayRbesI
sMNg;éføedIm RTBüsm,tþi cMNUl tMélPaKh‘un

karGHGagéntMélGb;rMénGñkBak;B½n§
éføsikS KuNPa RbeyaCn_ kareRCIserI muxga édKUr ekrþ_reQµa
a B s r H

dMeNIrkarkarRKb;RKg dMeNIrkarkarRKb;RKg dMeNIrkarkarRKb;RKg dMeNIrkarkarRKb;RKg
RbtibtþikarN_karGb;rM GñkBak;B½n§ karécñRbDitkarGb;rM niy½tkmµ nigsgÁm
dMeNIrkarEdlbegáIt dMeNIrkarEdlbegáIt dMeNIrkarEdlbegáIt dMeNireFIVeGayRbesIrEpñ
nigpþl;karKuNPaBGb;rM tMélsMrab;GñkBak;B½n§ plitpl nigesvakmµ kshKmn_ nigsgÁm

karbegáItkar cegáamkargar sMnuMBhuyuT§sa rebobvar³bMEr karbegáItkar
sMrb;sMrM Yl
b;s yuT§sa®sþ ®sþ bMrYlGgÁPaB yl;dw
yl;dwg
Bt’manviTüa
ckçúvis½yénsikSa nigkMeNIn sþg;TI

mUlFnbBaØa mUlFnB’tman mUlFnRKb;RKg
+
+ +
+
- CMnaj - RbB½n§ - vb,Fm’ - PaBCaGñkdwknaM
- cMeNHdwg - FaKaTinñn½y - Rkumkargar -
- -bNþúHbNþal - bNþaj karsMrb;sMrYl



Rbkar 8 eKalneya)ay
eKalneya)ayRKb;RKgEpnkaryuT§sa®sþ KW viPaKedayQrelITinñn½y nigbriyakas GtItkal bc©úb,nñPaB
nigGnaKt edIm,IEsþgecjGMBItMrUvkar nigkarviPaKRKb;RCugeRCayelITidæPaBbYny:ag
- FnFannighiBaØvtßú
- karRKb;RKg nigEbgEckFnFnmnusS
- tMrUvkarGtifiCn nigbuKÁlsMxan;Bak;B½n§
- bec©kviTüa
- karFanakarRKb;RKg yuT§sa®sþ tamlkçN³bec©keTsRtwmRtUv TaMgRTwsþI nigkarGnuvtþn_
- FanakarerobcMmnusS nigGgÁPaBcat;taMgRbkbedayRbsiT§PaBRsbtamTisedA nigEpnkar
- TisedAcugeRkayénkarGnuvtþn_yuT§sa®sþsMedACMrujeGaymanRbsiT§PaB nigbegáIn]tþmPaB RbkYt
RbECg
-TisedA eKaledAEpnkarryuT§sa®sþRtUvmancarwkRTRTg;skmµPaB s>x>b>K

Rbkar 9 yuT§saRsþTisedA
-s>x>b>K GPivDÆn_ nigTMnak;TMngRKb;eKalbMNgrbs;vatamry³TsSn³vis½y nigebskmµ
-tMélrbs;s>x>b>K KaMRTyuT§sasþTisedA BYkeKTMnak;TMngriyabTEdlrMBWgenAkñúgGgÁPaBenA karbnþ
CYyKaMRTTsSn³vis½ynigkarGnutþn_ebskmµ
-kMNt;PaBeCaKC½yrbs;GgÁPaBedabegáItsUcNkrGnuvtþn_sMxan;² begáItCMerIsrvagkarbMeBj »kas
elImUldæan cMeNHdwgénbridæanrbs; nigTIpSa . s>x>K>K yl;dwgGMBIkarKMeromKMEhgRbQm muxGgÁPaB
nigkarRKb;RKghniP½y .
- s>x>b>KeRCIserIs yuT§sasþ nigTIpSarEdleRbIR)as;PaBxøaMg nigsmtßPaBsñÚl .

Rbkar 10 eKalkarN_mUldæan
- s>x>b>KTTYlsÁal;favadMeNIrkarbrisßanRbkYtRbECg nig karktþaeCaKC½ysMrab;GnaKt KWRtUv)an
kMNt;edayKuNPaBénGñkdwknMa niglT§PaBedIm,IBaMnaMtMélenAkñúgTIpSar .
- s>x>b>K eRbIR)as;dMeNIrkarya:agrwgmaMEdldMeNIrkarGPivDÆn_yuTsa®sþCamYyGPi)alkic©RKb; RKgl¥


- s>x>b>KTTYlsÁal;GMBIktVakic©edIm,IdMeNIrkarRbkbedayeCrPaBEdlGacrkSaRTBüsm,tþi sMrab;kar
eRbIR)as; CMnan; eRkay .
- s>x>b>K KaMRTy:agskmµ nigKMnitéqñRbDit .
- s>x>bK elImUldæankarsMerccitþGMBITisedAyuT§sa®sþelIBt’manGMBIBt’mankarGnuvtþn_ nigcMeNHdwg
BIGtIt kal énbrisßan GtifiCn nigTIpSar .
-s>x>b>KRKb;RKgyuT§sa®sþhniP½y nigPaBminc,as;nig KWCakarGacedIm,IeFVIkarBükarN_ GMBIsmtßPaB
edIm,IeGayeCaKC½yenAGnaKt .
-s>x>bKGnuvtþn_EpnkaryuT§sa®sþEdlP¢ab;RKb;EpnkarnigkarbnSIuúskmµPaBénGgÁPaBcMeBaHTisedA
yuT§sa®sþ .
- edIm,ICUndMNwgGMBIkarGPivDÆn_EpnkarkMritx<s; nigkarcUlEpnkaryuTsa®sþy:agTUlMTUlay .

Rbkar 11³ smasPaBcUlrYmkñúgkarbegáItEpnakaryuT§sa®sþ
− saklviTüaFikar b¤ saklviTüaFikar

− tMNagBIRkumRbwwkSaPi)al

− tMNagBIed)atWm:gsikSaFikar

− qñaMsikSamUldæan

− KNenyü nighiBaØvtßú

− Bt’manviTüa

− kariyal½yFanaKuNPaBGb;rM nighniP½y

− ed)a:tWm:grdæ)al nigFnFanmnusS

− smakCikmhaviTüal½y

− GnukmµkarBak;B½n§TaMgGs;eRkamcMNuHs>x>b>K

Rbkar 12 ³ RbsiTæPaB
eKalkarN_enHmanRbsiT§PaBCaKtiyutþcab;BIéf¶cuH htßelxaenHteTA ehIyRKb;EpñkTaMgGs;kñúg
saklviTüal½y bec©kviTüanigRKb;RKgRtUvTTYlnwgshkarN_Gnuvtþn_eGaymanRbsiT§PaB x<s;bMput .
extþRBHsIhnu/ éf¶TI>>>>>>>>>>Ex>>>>>>>>>qñaM 20>>>>>>>>>
saklviTüaFikar



saklviTül½yExµrbec©kviTüa nigRKb;RKg
Khmer University of Technology & Management

sMeNIrsMuEpnkaryuT§sa®sþ
RTTg;rbs;GgÁPaB

eQµaHKMerag ³
m©as;KMerag ³
GñksikSa ³
kalbriecäT ³
elxKMerag ³



matikar
1 esckþIepþIm
1>2 vtßúbMNg
1>3 kMNt;niymn½y
2> GgÁPaBBak;B½n§
2>1 GtifiCnKMerag
2>2 Gñk]btßmöKMerag
2>3 GñkRKb;RKgKMerag
3> savta
4> sßanPaBbc©úb,nñ
5> kmµvtßú eKaledA
5>1 kmµvtßú
5>2 Pa¢b;nigKaMRTeKaledAEpnkarem
6> visalPaBénKMerag
6>1 EdnkMNt;
6>2 eRkAEdnkMNt;
6>3 PaBTMnak;TMngKMerag


6>4 ktþaminERbERb
6>5 PaBbnÞan;
6>6 karsnµt;
7> T§Bl
7>1 ktþaxagkñúg
7>2 ktþaxageRkA
8> viFIsa®sþKMerag
9> haniP½y¼bBaða
9>1 haniP½y
9>2 bBaða
10> snñidæan
11> Gnusasn_
12> EpnkarbnÞab; nigTnñin½ysMxan;
13> FnFannigkarBüakrN_tMél



1 esckþIepþIm

1>2 vtßúbMNg



1>4 kMNt;niymn½y

2> GgÁPaBBak;B½n§
2>4 GtifiCnKMerag
2>5 Gñk]btßmÖKMerag
2>6 GñkRKb;RKgKMerag

eQµaHKMerag³

m©as;KMerag³

GñkGnuvtþn_KMerag³

kalbriecäT³

GgÁPaBBak;B½n§ plRbeyaCn_ GVIEdltMrUvkar haniP½y skmµPaBEpnkar
tMrUvkarBIKMerag



7> savta

8> sßanPaBbc©úb,nñ



9> kmµvtßú eKaledA
kmµvtßú eKaldA viFIsa®sþ

5>3 kmµvtßú



5>4 Pa¢b;nigKaMRTeKaledAEpnkarem

10> visalPaBénKMerag

6>7 EdnkMNt;

6>8 eRkAEdnkMNt;



6>9 PaBTMnak;TMngKMerag

6>10 ktþaminERbERb

6>11 PaBbnÞan;

6>12 karsnµt;


7> T§Bl
7>3 ktþaxagkñúg
Weighted
Opportunities Weighted Rate Score

Weighted
Threat Weighted Rate Score

Total Weighted Score

7>4 ktþaxageRkA
Weighted
Strength Weighted Rate Score


Weighted
Weakness Weighted Rate Score

Total Weighted Score

8> viFIsa®sþKMerag
RbvtþiKMerag

eKalbMngTUeTA

haniP½ydMbUg

lT§plrMBwgTuk

sar³RbeyaCn¾

karvaytMélnigeBlevla
tMél :
eBlevla :



lT§plénkargarenH

sMerccitþmk

kalbriecäT

kMNt;;TMrM g;énKMerag
tT g;énKM
eQµaHKMerag: Gñk]btþmÖ:

BgSataKMerag

sar³RbeyaCn_KMerag

kmµvtßúKMerag

lT§plKMerag

KMeragenHrYmbBa©Úl KMeragenHrYmbBa©Úl
TMhMénvisalPaBKMerag



ktþaeCaKC½y:

ktþaminERbRbYl:

karsnµt;sMxan;:

GñkRKb;RKgKMerag:

Gñk]btþmÖKMerag:
RbFanKN³kmµar smaCikRkumKMerag:
¼smaCikKMerag:

fvikar
FnFantMél³ tMélepSgeTot

éføsrub³

kalbriecäTCak;Esþg: kalbriecäTCak;Esþg:
htßelxam©as;KMerag kalbriecäT:

ÉkPaBBIGñk]btþmÖ: kalbriecäT:



9> haniP½y¼bBaða
9>3 haniP½y
No.
Business Priority
yuT§sa®sþRKb;;RKghniP½y
KbRKghni sßanPaB
hniP½y
karekIteLIgedaybnÞan;;
n
karKMeromKM
lT§PaBénkarekIteLIg

Ehg skmµPaBeFVI nItiviFI
RbePThaniP½y

eGayRbesIr skmµPaB
plb:HBal

cMNat;fñµak;

lkçx½NÐ kalbricäT kalviPaK

haniP½yTUeTA
1

haniP½yCak;;lak;;
lak
Caklak
1



9>4 bBaða
10> snñidæan
11> Gnusasn_
elxbBaða xøwmsar Gnuvtþn¾ snñidæan Gnusasn¾

12> EpnkarbnÞab; nigTnñin½ysMxan;

13> FnFannigkarBüakrN_tMél



Gkñ]btßmö GñkRKb;RKg Rkum TIRbwkSa

eQµaH
tMENg
TMnak;TMng
eQµaH
tMENg
TMnak;TMng
eQµaH
tMENg
TMnak;TMng

Resource Responsibility

P - Primary Responsibility
A - Approval Authority
S - Supporting Responsibility
GgÁPaB¼Epñk¼KNñkmµkar

(Contributor or Reviewer)
I - Information Only
k¼KNñ

Planning



EpnkarcMNay
qñaM qñaM qñaM qñaM srub Gnusasn¾



karBnül;

RbPBzvikar
qñaM qñaM qñaM qñaM srub Gnusasn¾

karBnül;



saklviTüal½yExµrbec©kviTüa nigRKb;RKg
r)aykarN_RbCMusþIGMBI>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

RbCMuRtYtBinitüTMrg;kargar kalbirecäT³
em:ag³
karRbCMuBinitüelIvDÆn¾PaBKMerag TIkEnøg³

RbFanGgÁRbCMu
karRbCMuerobcMeday: GñksMrb;sMrYl:
elxakt;Rta:

vtþman:
Ganxøwmsar:
elIkeLIg:

rebobvar³
rebobvar³
xçwmsar GñkTTYlxusRtUv eBlevla
1.
2.
3.
4.
5.
6.
7.


8.
9.

Bt’manbEnßm

kMNt;cMNaMBiess

karRbCMuBIRtYtBinitüelIvDÆn¾PaBEpnkar kalbirecäT³
em:ag³
TIkEnøg³

karRbCMuerobcMeday³ GñksMrbsMrYl³
RbePTRbCM³u

vtþman:

Ganxøwmsar:
elIkeLIg:

rebobvar³



sßanPaBnigkarsMerc GñkTTYlxusRtUv³ em:ag³
BiPakSa:

srub:

EpnkarskmµPaB: GñkTTYlxusRtUv: eBlputkMNt;
:



eKaledAbnÞab;nigkarEksMrYl GñkTTYlxusRtUv³ em:ag³
BiPakSa:

srub:

EpnkarskmµPaB: GñkTTYlxusRtUv: eBlputkMNt;:

BiPakSaBIbuKÁliknigéføKMerag GñkTTYlxusRtUv³ em:ag³
BiPakSa:

srub:


sMeNIsMuEkERb GñkTTYlxusRtUv³ em:ag³
BiPakSa:

srub:




dMeNaHRsaybBaðasMxan;² GñkTTYlxusRtUv³ em:ag³
BiPakSa:

srub:


rMlwknigBinitüelIkargar GñkTTYlxusRtUv³ em:ag³
BiPakSa:

srub:



karRKb;RKgRkumnigRbCMu GñkTTYlxusRtUv³ em:ag³
BiPakSa:

srub:

EpnkarskmµPaB: GñkTTYlxusRtUv: eBlputkMN
t;:

Bt’manbEnßm

kMNt;sMKal;Biess:



saklviTül½yExµrbec©kviTüa nigRKb;RKg
Khmer University of Technology & Management

KMrUsMeNIrsMuEpnkar rr)aykarN_
)aykarN_



bBa¢ITMrg;KMrUÉksardUcxageRkam

♦ kMNt;karTTYlxusRtUvénKMerag
♦ viPaKGgÁPaBBak;B½n§
♦ RkahVikeKaledA
♦ r)aykarN_eKaledA
♦ TMrg;ERbRbYl
♦ kMNt;ehtuhniP½y
♦ TMrg;kargar
♦ niy½mn½yKMerag
♦ r)aykarN_KMerag
♦ r)aykarN¾segçb
♦ TMrg;RtYtBinitü
♦ kMNt;ehtukarERbRbYl
♦ Cak;Esþg nig Epnkar



kMNt;;karTTYlxusRtUvénKMerag
tkarTTY
buKÁlik

skmµPaBkargar



viPaKGgÁPaBBak;B½n§
GgÁPaBBak;B½n§ plRbeyaCn_ GVIEdltMrUvkar haniP½y skmµPaBEpnkar
tMrUvkarBIKMerag



tarageKaledA
eBlevla[in suitable units -days, weeks, months, etc.]
eKaledA karTTYlxusRtUv



r)aykarN¾eKaledA
KMerag :
karbriecäTénkarmkdl;eKaledA ¼karBiPakSa
lT§plrMBwgTuk kalbriecäT R/A/G* skmµPaBRTRTg;EdleFVIeGaysMerctamkalviPaKvij

• R = Red flags [off plan - describe in detail: quality, cost, time]
• A = Amber [is almost off schedule or will definitely be off schedule NOTE: you may need to agree the precise definition before use]
• G = Green flags [to plan or better - show savings]



TMrg;suBlPaB
eQµaHskmµPaB briyay kalbriecäTeCaKC½y rlwkeLIgvij Bnül;mUlehtuBnü RbsiT§PaBKMerag
brimaN éfø brimaN éfø eBlevla
eBlevla

htßelxa Gñk]btþmÖKMerag
GñkRKb;RKgKMerag

karbriecäT


karviPaKhaniP½y
Score as follows, for Likelihood and Impact: High = 3, Medium = 2, Low = 1

lkçN³énhaniP½y Likelihood
High/
Medium/
Impact
High/
Medium/
Likelihood
x Impact
[Score]
skmµPaBcaM)ac;nigGkñTTYlxusRtUv
Low Low



TMrg;kargar
RbvtþiKMerag

eKalbMngTUeTA

haniP½ydMbUg

lT§plrMBwgTuk

sar³RbeyaCn_

karvaytMélnigeBlevla
tMél :
eBlevla :
lT§plénkargarenH

sMerccitþmk

kalbriecäT



kMNt;;TMrM génKMerag
tT g;;énKM
eQµaHKMerag: Gñk]btþmÖ:

RbvtþiKMerag

sar³RbeyaCn_KMerag

kmµvtßúKMerag

lT§iplKMerag

KMeragenHrYmbBa©Úl KMeragenHrYmbBa©Úl
TMhMénvisalPaBKMerag

ktþaeCaKC½y:

ktþaminERbRbYl:

karsnµt;sMxan;:

GñkRKb;RKgKMerag:



Gñk]btþmÖKMerag:
RbFanKN³kmµar smaCikRkumKMerag:
¼smaCikKMerag:

fvikar
FnFantMél³ tMélepSgeTot

éføsrub³

kalbriecäTCak;Esþg: kalbriecäTCak;Esþg:
htßelxam©as;KMerag kalbriecäT:

ÉkPaBBIGñk]btþmÖ: kalbriecäT:



TMrg;;r)aykarN¾KMerag
g
eQµaHKMerag: elx:
Gñk]btþmÖ: GñkRKb;RKgKMerag:

r)aykarN¾kMeNIn elxr)aykarN¾

sßanPaB RAG *: RED / AMBER / GREEN

cMNgeCIg³

kargar eKaledA lT§pl kñúgkMLúgeBl karbriecäTbBa©ab;

kargar eKaledA lT§pl Gnusasn¾ Epnkar Cak;Esþg

hniP½ysMxan;nigdMeNaHRsay

Gnusasn¾ nig sMeNIsMusMerccitþ

kargar eKaledA lT§pl kñúgeBlbnÞab; karbriecäTbBa©ab;

kargar eKaledA lT§pl Gnusasn¾ Epnkar Cak;Esþg

* RED "Major concern - escalate to the next level" Slippage greater than 10% of remaining time or budget, or quality severely
compromised. Corrective Action not in place, or not effective. Unlikely to deliver on time to budget or quality requirements
AMBER "Minor concern – being actively managed” Slippage less than 10% of remaining time or budget, or quality impact is minor.
Remedial plan in place.
GREEN "Normal level of attention" No material slippage. No additional attention needed



r)aykarN¾kMeNIn
eQµaHKMerag:
ry³eBlraykarN¾: GñkRKb;RKgKMerag: Gñk]btþmrÖ :
erobcMeday: kalbriecäTerobcM: sßanPaBRAG R dMNalKMerag: 0

briyay: éf¶bBa¢b;: dd/mm/yyyy

liT§plsMxan;Edl)anbBa¢b;kñúgkMLúgeBl liT§plsMxan;Edl)anenAsl;kñúgkMLúgeBl liT§plsMxan;EdlnwgbBa¢b;kñúgeBlbnÞab;
eBlbBa©b; eBlbBa©b;

karRKb;RKghniP½y dMeNaHRsay karRKb;RKgkarpøas;bþÚr
elxkMNt;ehtu haniP½y skmµPaB¼sßanPaB elxkMNt;ehtu haniP½y skmµPaB¼sßanPaB sMeNIr briyay ÉkPaB

r)aykarN¾hiBaØvtßú
Tun cMNul ktþaxagkñúg

RbPB zvikar Cak;Esþg enAsl; karBüakrN¾ RbPB zvikar Cak;Esþg enAsl; karBüakrN¾ RbPB zvikar Cak;Esþg enAsl; karBüakrN¾
0



bBa¢IRtYtBinitükarERbRbYl
eQµaHKMerag elxKMerag³
GñkRKb;RKg

sMeNIrsMubþÚr
elxTUrs½BÞTMnak;TMng karbriecäTpøas;bþÚr elxsMeNIpøas;bþÚr
ÉktaEdlRtUbþÚr Éksareyag
briyayBIkarERbRbYl (mUlehtu / plRbeyaCn¾ nig karbriecäTcaM)ac;)

éfø eBlevla nig Gnuvtþn_rMBwkTuk

GtßiPaB b¤ kMhit(CHT§BlelIlT§pl minGacdMeNIrkar b¤ haniP½y)

karvaytMélkarERbERbYl
GVIEdlrgT§iBl tMrUvkargar FnFan éfø eBlevla

TMnak;TMngnwgsMeNIpøas;bþÜr
eQµaHGñkvaytMél kalbriecäTvaytMél htßelxa
ÉkPaBelIkarpøas;bþÚr
TTYl bdiesF BnüaeBl eQµaH htßelxa kalbriecäT
Gnusasn_



karGnuvtþn_karpøas;bþÚ
RTBüsm,tþi GñkGnuvtþn_ kalbriecäT htßelxa

kMNtehtuRtYtBinitükarpøas;;bþÚrþ
t;;ehtu sb
eQµaHKMerag elxKMerag
eQµaHGñkRKb;RKg

elxsMKal; briyaykarpøas;bþÜr kalbriecäT kalbriecäT kalbriecäT kalbriecäT
TTYl vaytMél ÉkPaB sMerc



Cak;Esþ
Cak;Esþg nigEpnkar
skmµPaB eBlevlaEpnkar eBlevlaCak;Esþg lMeGog éføEpnkar éføCak;Esþg lMeGog



bBa¢IRtYtBinitükarRKb;RKgKMerag
karcab;epþ
1> karcab;epþImsikSa )aT eT Gnusasn_ )aT eT Gnusasn_
sMnYr 4> lT§pl
sMnYr
2> viPaKMerag
sMnYr

3> GnuvtþnKMerag
sMnYr

5> RbKl;TTYl
RbKl;TTY
sMnYr

lkçx½NÐTTYlÉksar ³
nItiviFIksag ³
TisedA nigeKalbMNg
eKalneya)aynigTMrg;Éksar

Strategic plan policy

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