The document provides guidance on conducting market research and prospecting activities to help expand a business. It outlines 15 key activities for market research including identifying prospects, researching customer needs, evaluating the competition, and developing marketing strategies. It then discusses in more detail prospecting techniques such as cold calling, emails, and referrals to find new potential customers and opportunities.

1. viFIsaRsþdeNþImR)ak;lan
ដោយ ដោកគ្រូ យ៉ន ដេងហានwww.swbetterlife.com

2. 1.karNat;CYb
kareFVIGaCIvkmµbNþajTIpSar sMxan;bMput KWkarNat;CYbrWkarGeBa¢Ij
mnusSEdleyIgnigeTANat;KW
1.RtUvkarpøas;bþÚrkargarfµI 2. RtUvmankargarl¥eFVI
3. RtUvkarGnaKtl¥ 4. RtUvkarsgbMNuleK
5. mnusSEdlmanesckþIekøovkøa 6.eBjcitþnigsÁal;rab;GanmnusS
7. mnusSEdl]sSah_eFVIkargar 8. mnusSEdlmanmhicäitaFM
9. mnusSEdleBjcitþCYyGñkdéT 10. RsLaj;suxPaB

3. viFIsaRsþkñúgkarNat;CYb
1.tamTUrs½BÞ 2.tamTUrelx
3.tam sar-Em:l 4.tamb½NÑGeBa¢Ij
5.tamsMbuRt 6.eTAdl;pÞH

4. vIFIsaRsþmuneBlNat;CYb
1.sresreQµaHProspect [)an100nak;eLIgeTA
2. EckCaRkumbgb¥Ún mitþPRkþ mnusSsÁal;Kña mnusSeTIbnigsÁal;Kña
3. RtUvmanemtþacitþfa eyIgCaGñk[
4. pþl;»kas[mnusSRKb;KñakøayCaGñkman
5. eCOCak;elIxøÜnÉg xñHExñg PJak;rlwkCanic©
6. rIkrayCamYykarxusbMNg
7. mankarcg;)anya:gm:utmaMRKb;eBl

5. 8. mankartaMgcitþBitR)akdkñúgkargar
9. manesckþIGt;Fn;
10. CMnHRKb;]bs½KÁ
11. TTYlykkarbdiesFn_
12. minmankarsÞak;esÞI minrujra
13. erobcMkaresøokBak;[)ansmrmü
14. taMgcitþCYyGñkd¾éT[TTYl)aneCaKC½y
15. mankarTMnak;TMngCamYymnusSTUeTA

6. TicnikkñúgkarNat;CYb
1. niyaydMNwgl¥edaysMeLgPJak;ep¥Il
2. begáItTMnukcitþ[eK
3. eKnigmkk¾eRBaHeKKitfa eKnig)anGVIxøH?
4. kMuGUsbnøayeBlevla
5. Xøan eFVI Eq¥t
6. minTTYlykfñaMBis
7. mintambBaða
8. minRtUvGUsbnøayeBlevlaeRcInCag3-4naTI Rbjab;srubPøam²
-»kasmanEtmþg -maneKetTUrs½BÞ
-rfynþmkdl;lµm -GñkCamnusSdMbUgminRtUvR)ab;GñkNa
-maneBlticRbjab;eTA - rbs;l¥RtUvemIlxøÜnÉg

7. 9. minRtUvGgVreK
10. mancitþCaGñk[ kMuNat;eKmkR)afñaRbeyaCn_BIeK
11. RtUvdwgtMrUvkarrbs;eKfaeKRtUvkarR)ak;cMNUlb¤k¾suxPaB
12. bBa©b;karNat;CYb
1. minniyayGMBIplitpl 2. minniyayBIluy
3. minniyayBIRbB½næR)ak;cMeBj 4. minkuhk;eK
5. minKitCMnYseK 6. [esckþIeKarBdl;eK
7. esøókBak;erobry 8. minRtUvNat;CYbmþgeRcInnak;
RbkarKYrRbugRbytñ½kñúgkarNat;CYb

8. karxusqÁgkñúgkarNat;CYb
1> niyaylMGit[eKsþab;rhUtcb;
2. Nat;TukecalyU
3. eqøIytbnigsMnYrmin)an
4. minsikSaBITicnikkñúgkarNat;CYbBIvKÁbNþúHbNþal
5. minBiPaKSaCamYyGñkeCaKC½y
6. kuhk;[eKmk
7. bgçM[eKmk
8.ecjéføcMNay[eKTaMgGs; dUcCaéføm:UtUDub jaMuGahar>>>.

9. GñkNat;CYbEdll¥KYrbdibtþiya:gNa?
1-sMLwgemIlmnusSkñúgpøÚvl¥¬RtUvKitviC¢man¦
2. kMu[mnusSEdleyIgNat;minmk bMpøajGnaKtrbs;eyIg
3. esckþIBüayammanenATINa kareCaKC½ymanenATIenaH
4. kMubgçMeK[pwkTwk EtRtUveFVVI[eKeRskTwk
5. sUm[Kitfa karNat;CYbKWCa GaCIvkmµ
6. RtUvKitCanic©fa eyIgGaceFVI)an
7. RtUvmansPavKtix<s;
8. RtUverobcMesøokBak;[erobrynigTwkmuxRss;føa
9. RtUveKarBeBlevla

10. 10. eRbIkarkt;RtaeRcInCagkarcgcaM
1. BüayamnigGt;Fµt;
12. niyay[cMeKaledA
13. minRtUvriHKn; ninÞaGñkd¾éT
14. RtUveronbEnßmCaRbcaM
15. manvin½y nigesckþIeKarB
16. rIkrayCamYykarNat;CYb
17. dak;viy½elIxøÜnÉg kñúgkarnaMProspect
18. RtUvCaGñksþab;eRcInCagniyay

11. 2>karebIkKMnit
karebIkKMnitCak,Ünc,ab;müa:gEdlRKb;KñaKb,Iyl;dwgCacaM)ac; eday
sarrMlgcMNucenH eTIbeFVI[mnusSEdleyIgNat;mkminRBmTTYlsþab;
nigminyl; eTIbeRkakRtLb;eTApÞHmuneBlGñkbgðajcb;.
tMNak;kalbnÞab;kñúgkarebIkKMnit
1. ENnaMBIRkumh‘un
2. ENnaMGMBIsikçasala
3. ENnaMGñkeCaKC½y

12. ]TahrN_kñúgkarebIkKMnit
-Gñk.>>>>>....)aTéf¶enHcat;Ca»kasl¥rbs;GñkEdl)ansÁal;Rkumh‘un>>>>>>>
Rkumh‘uneyIgCaRkumh‘uneFVIkaredIm,IsgÁm maneKalbMNg2sMxan;³
KWCYyGñkRkmanluycay nigCYymnusSmansuxPaBminl¥ [mansuxPaBl¥.
- GñkRtUvkarcMNUl 30,000)atkñúg1ExeT?
-GñkRtUvkarrfynþTMenIbeT?
-etIGñkKitfa GñkmansmtßPaBbnSl;mrtk[kUneT?
-éf¶enHGñkCamnusSTI1EdlmansMNagl¥

13. T-UP KWkarelIktMekIgkar[tMéledIm,IksagTMnukcitþ
rebobeFVI T-UP man 5 KW
1.T-UP Rkumh‘un [eKdwgfa Rkumh‘uneyIgCaGVI?
2.T-UP vKÁbNþúHbNþal[eKdwgfa eKnig)anGVIxøHBIkarbNþúHbNþal
3.T-UP plitpl R)ab;eK [dwgfa KuNPaBl¥CagenATIpSarya:gNa?
4.T-UP GñkeCaKC½y esøokBak;smrmümanTsSn³vis½yx<s;
5.T-UP GñkbgðajKMeragelIktMekIg[eKdwgfaGñkbgðajKMeragCanrNa
mkBINa tMENgGVI.
3>kareFVI¬T-UP)

14. kareFVI T-UP eFVIya:gNa?
1.T-UP edaykarniyay dUcCaGñkeCaKC½y
2.T-UP edayPasakayvikar dUcCakarsMBH
ABC T-UP
A- KWGñkeCaKC½y
B- KWxøÜneyIg
C- KW Prospect

15. karGnuvtþn¾kñúgkareFVI T-UP
1. pþl;kareKarB A.xNHeBlEdlmankarT-UP
2. CYybEnßmBaküsMdI edaykargk;k,al rWedayPasarkayvikar
3. niyayBaküGrKuN AeRkayBIA niyaycb;
edayriyabfeKarB
bMramkñúgkar T-UP
1. hamniyaykat; 2. s‘kesot
3. eRCotcUl 4. sresIredaydac;xat

16. karelIkTwkcitþ KWGMeNay EdlRbKl;edayTwkcitþ man2KW
1. GMBIsuxPaBl¥
2. GMBIcMNUlbEnßm eRkABIkargarRbcaMéf¶
kaleyIg nigelIkTwkcitþRtUveRtomGVIxøH?
1. eRtomcitþCaGñk[ya:gBitR)akd
2. erobcMkaresøokBak;[)anerobry
3. eRtom A rWGñkeCaKC½y
4. eRtom kataLúk Éksar rUbPaBrWÉksarsMxan;EdlcaM)ac;.
4>karelIkTwkcitþ

17. ]bkrN_EdlRtUveRtomkñúgkarelIkTwkcitþ
1>mansWmI¬Éksar¦RbvtþiplitplrUbPaBGñkCMgW rUbft
GñkeCaKC½y
2. esovePAbBa¢Irbs;BYkKat;ebIman
3. rUbPaBkþIsubindUcCa rfynþ pÞH luy TUrs½BÞéd rWrbs;
epSg²eTotEdlCaRbeyaCn_.

18. vifIkñúgkarelIkTwkcitþ
1-dwgbBaðarbs;GñkfµIfa eKminyl;GMBIGIV?
- GMBIplitpl
- GMBIKMeragGaCIvkmµ
- GMBIbBaðaepSg²eTot
2. Nat;mksþab;mþgeTot edIm,IsikSakareFVIGaCIvkmµ
3. cak;va:k;saMgmuneBlRtlb;eTApÞHRKb;eBl.

19. eRkayBI Prospectsþab;cb;ehIy kMuKb,I[RtLb;eTAPøam eyIgRtUvsYr sMnYrdUcteTAenH³
1. sþab;cb;ehIyeBjcitþplitpl rW KMeragGaCIvkmµ?
2. KMeragGaCIvkmµrbs;eyIgya:gem:cEdr l¥eT?
3. manRtg;cMNucNaEdlRtUvsYrbEnßmeToteT?
4. GñkKitfa kargarenHgayeT?
5. GñkKitfa manmitþPR½kþ2nak;eT?
6. ebIenAmineCO’Cak; sUmcUlrYmvKÁbNþúHbNþalmþgeTot EdlkarbNþúH
bNþalsMxan; mnusSRKb;KñaEdlmkdMbYgKµannrNayl;eT EteRkayBIBYkeKcUl
vKÁbNþúHbNþalehIy BYkeKyl;GaceFVI)an dUecñHsUmGeBa¢IjmkmþgeTotNa¡
TicnikkñúgkarelIkTwkcitþ

20. karcak;va:k;saMg KwCakar karBarCMgWqøg rWehAmüa:geTotfa karcak;
va:k;saMg Tb;sÁab;bBaðar eRBaHGñkEdlmkPaKeRcIncg;eFVI EteBleTACYb
bBaða rWykbBaðaEdl)ansþab;eTAR)ab;GñkpÞHrWBiPaKSaCamYybgb¥ÚnmitþPR½kþ
EdlenAminc,as;BI Rkumh‘un KMeragGaCIvkmµ eFVI[eKGs; »kasnig)aneFVI
CamYyeyIg. dUecñHGñkEdleyIgehAmk qøgkat;k,Ün T-UP ehIy
RtUvcak; v:ak;saMgPøam.
5>karcak;v:aksaMg

21. ]TahrN_ elakC Kitfaéf¶enHeBlRtlb;eTApÞH nigBiPaKSaCamYynrNaeT?
(C k¾eqøIyfa BiPaKSaCamYy ma:k;)a: mitþPR½tþ bþI RbBnæ bg b¥Ún>>>>>>.
eyIg³ )aT¡ CaerOgEdll¥Nas; EtGaCIvkmµrbs;eyIg CaGaCIvkmµ
EdlGs©arü ebIykBiPaKSaCamYyGñkd¾éT eKminyl;¬eKnigsYrfaeFVIya:gem:c?¦
eyIg³ GñkRtlb;eTApÞH ehIyGñkniyayR)ab;eKrWeT? faeTAemIlGaCIvkmµ
mYyEdlmanplitpll¥² GacBüa)alCMgWRKb;RbePT nigEpnkarTIpSarEdll¥ bMput
cMNUlRbcaMéf¶ RbcaMExrab;lan)at GñkKitfa eKnigeqøIytbCamYyGñkya:gNa?
eyIg³ xJúMmksþab;dMbUgeXIjl¥k¾rMePIbcitþ eBlRtLb;dl;pÞH k¾R)ab;GñkpÞH
mitþPR½kþ[sþab;TaMgGs; GMBIplitpl KMeragGaCIvkmµ mnusSEdlGñk)an R)ab;eK Føab;dwg
karcak;v:aksaMg

22. ¬manstiGarmµN_minl¥¦ b¤Føab;caj;e)akeKxøH eKnigR)ab;fa minBit xJúMekIt
mkGayub:ueNÑHehIy enAminFøab;eXIjnrNaGñkcMNUl eRcInya:enHBImun.
vIFIEdll¥ebInigBiPSa sUmmksþab;mþgeTot.
elIk]TahrN_ya:ggay² ebIelakeTAjaMukuyTav1can enAhag
d¾q¶aj;mYy EtRtlb;dl;pÞH elakk¾niyayR)ab;[mitþPR½kþsþab; faKuyTav
hagenHsac; eRcIn bEnøeRcIn srésk¾Tn;q¶aj;Nas; GñkKitfaq¶aj;eTmitþ
rbs;GñkBitCa mindwg eRBaHmitþenaHmin)anjaMu eyIgeTAsYrminKg;eKmindwg
ebIbbYlmitþ[ mkjaMuehIy mitþnigR)ab;ya:gc,as;fa KuyTavenHq¶aj;Nas;
dUcKña ebIGeBa¢IjeKmksþab;ehIycaMsYreK eTIbeKeqøIy)anRtwmRtUv.

23. mnusSPaKeRcInEdlGeBa¢Ijmk eKminTan;yl;nigykbBaðaCab;kññúgcitþ
Rtlb;eTApÞH mnusSxøHha‘nsYr xøHminh‘ansYr sMnYrd¾eRcInekItBI³
1.Rkumh‘un 2. RbB½næR)ak;cMeNj
3.plitpl 4. erOgpÞal;xøÜn
6>karedaHRsaybBaða

24. viFIsaRsþedaHRsaybBaða
1- mintambBaða
2- kt;RtaTuk srubTukeqøIycugeRkay
3- BieRKaHbBaðamun nigeqøIytb
4. minTTYlykkUnesa
5. Xøan eFVICaEq¥t
6. sYrRtLb;
7. eqøIy[RtUvcitþrbs;eK
8. eqøIy[)anRtwmRtUv
9. eqøIy[RtUvkaleTs³

25. ehtuGIVeTIbcaM)ac; Follow up?
1. edIm,I[mksþab; TsSnKti kareCOCak;
2. edIm,ICYykñúgkarsMerccitþ
3. edIm,IbegáItsm<½nPaB
4. edIm,IksagkMlaMgcitþ
5. edIm,ICYyCaTIRbwkSa
6. edIm,Imin[ C bMpøajkargarrbs;eyIg
7. edIm,I[ C yl;kargar[)anRtwmRtUv
8. edIm,I cak;va:k;saMgmþgeTot
9. edIm,IrkmUlehtu C pøas;bþÚrcitþ
7>karFOLLOW-UP

26. karFollow up manlkçN³3ya:g³
1.karFollow up mnusSEdleyIgNat;ehIyminmk
- eyIgNat;RtUvviFIehIyrWenA?
- Follow up [eKmkdwgerOgl¥²dUcCa
- plitpl
- KMeragGaCIvkmµ
- esckIþrwgmaMukñúgCIvit
-minRtUvR)ab;fa eKRtUvCanic©eT

27. 2.sþab;OPPehIy Follow up [mksþab;elIkTI2eTot
- cUrKitkñúgcitþfa eyIgCaGñk[rWeT?
- eFVI[eKdwgfa eKnig)anGVIxøH?
- eyIgCall eTAedIm,IBnül;bEnßm minEmnCall eTArMxan b¤GgVreT?
- CYyedaHRsaybBaða[eK
- sagTMnukcitþ[eK
- ENnaM[yl;mUldæanRKwHGñkcUlrYmfµI
- edIm,Icak;va:k;saMgmþgeTot
- minxøackarbdiesFn_

28. viFIkñúgkarniyayFollow up [sþab;elIkTI2
sYsþIelak C elakmankareCOCak;eRcIneT
eTAR)ab;[nrNasþab;ehIyb¤enA edIm,I[kareCOCak;xøaMgeLIg
sUmmksþab;mþgeTotelak AenaH kalmSilmij Kat;)an sYrdl;elak
ehIyl¶acenHCYbKñaNa¡
3.karFollow up mnusSEdleFVIehIy
- ENnaMkareFVIGaCIvkmµEdlRtwmRtUvfaetIRtUvGeBa¢Ijya:gNa?
- CallTUrs½BÞpþl;kMlaMgcitþ
- begáItPaBsñitsñalCamYyKñaCanic©

29. eKalkarN_eFVIkargarTUeTA
1. RtUvsubin[FM 8. sikSac,ab;vin½y
2. RtUvmaneKalbMNgc,as;las; 9. RtUvesµaHRtg; nigrIkray
3. hVwkhat;[sÞat;CMnaj 10. begáItbriyakas
4. eFVIkarya:gm:utmaMu 11. l³bg;>bric©ak
5. TMnak;TMngmnusSRtUvEtl¥eLIg 12. EsVgrkcMeNHdwg
6. eBareBjedaykMlaMgcitþ 13. rIkrayCamYykareFVIkargar
7. eRbImnusStamEdlGaceFVI)an