IntroductionACI Limited is one of the leading manufacturing companies in Bangladesh. This company captures the whole Bangladeshi market and the international market through its good practice of strategic management. In this assignment, much strategic practice or theory is represented. Actually, this guides all other management processes in a systematic, coherent, and effective approach. It is a continuous activity of assessing the strategic direction of the organization and its business and making decisions on a day-to-day basis addressing changing circumstances.

1. Strategic Evaluation of ACI Limited
Prepared and Presented by:
Mohammad Rahmatullah
ID: 182006031

2. Content
• Introduction toACI Limited
• Mission andVision of ACI Ltd.
• Competitive Strategy ofACI Limited
• Weaknesses of ACI Limited
• Strengths of ACI Limited

3. Introduction to ACI Limited
• In 1973 ICI became incorporated and 19992 changed its name to ACI Ltd.
• obtained listing with Dhaka Stock Exchange in 1976
• Has four diversified strategic business units
• sold its insect control, air care, and toilet care brands to SC Johnson & Son
• FY 2019–2020, contributed taka 4,318 million as cor tax, vat and custom tax

4. Mission andVision of ACI Ltd.
Mission
• enrich the quality of life of the people
• committed to the pursuit of excellence
Vision
• products and services of high and consistent quality
• attain a position of leadership in each category
• Develop employees by encouraging empowerment and rewarding innovation

5. Continues,,,
• Promote an environment for learning and personal growth
• Attain a high level of productivity in all operations
• Promote inclusive growth by encouraging and assisting distributors and
suppliers
• Ensure superior return on investment through judicious use of resources
and efficient operations

6. Competitive Strategy of ACI Limited
• Emphasis on competitive pricing
• Maintain distribution timing
• distributor location
• Committed to brand reputation
• Customizing product

7. Weaknesses of ACI Limited
• Adopting only cost leadership and differentiation strategy
• Don’t have any R&D sector
• lack of knowledge about dealing farmers
• ACI communicate to their suppliers through phone or internet
• Lack of accountability and verification of data provided by SPO’s

8. Strengths of ACI Limited
• Economies of scale
• Well established brand image
• Technological advancement
• Appropriate organizational structure
• Acknowledged leader in market
• Visionary and proficient leadership

9. Thanks for being with me