The document discusses content strategy and governance. It emphasizes that content strategy involves planning for the creation, delivery, and governance of usable content to meet business goals and audience needs. The document provides examples of the types of content that can be included in a strategy, such as text, graphics, video, and audio. It also discusses how Corbelsoft can help customers develop a content strategy and governance process to provide a better user experience and brand consistency while saving time and resources.

1. 24th December 2013
Corbelsoft Technologies
The Future of Marketing
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STRATEGY
CONTENT

2. Corbelsoft Technologies
“Usable content”
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WHAT DO WE THINK IS THE SINGLE MOST
IMPORTANT THING WEBSITES CAN
OFFER TO USERS?
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3. WHAT IS CONTENT STRATEGY?
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Corbelsoft Technologies
Practice of planning for the
creation, delivery and
governance of usable and
useful content
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4. CONTENT CAN INCLUDE
TEXT AND DATA

GRAPHICS

VIDEO AND ANIMATION

AUDIO
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
Corbelsoft Technologies
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5. STRATEGY DOES NOT REFER TO JUST
…
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Corbelsoft Technologies
It is also the
 Why
 When
 How
 With what
 For whom
 By whom
 Where
 How often
 What next…
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6. WATCHWORDS FOR GOOD
CONTENT
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Useful
Enjoyable
Corbelsoft Technologies
Usable
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7. WHAT IS DIGITAL STRATEGY
Corbelsoft Technologies
to leverage Web Apps.,
Social Media etc. to meet
your goals?
How to measure it?
What will define success?
What are your priorities and
goals?
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How
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8. CONTENT STRATEGY
Corbelsoft Technologies
are you speaking to?
 What are you going to say?
 How are you going to say it?
 How will you curate it?
 How will your content meet your
goals defined in 1,2, 3 of the
above?
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 Who
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9. LAST BUT NOT THE LEAST …GOVERNANCE..
Corbelsoft Technologies
to Manage all the content?
Who will be responsible?
Who will make the decisions?
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How
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10. WHY IS CONTENT CREATION
DIFFICULT? WHAT DOES IT INVOLVE…
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Corbelsoft Technologies
Audit
 Analyse
 Strategize
 Categorize
 Structure
 Create
 Review
 Approve
 Publish
 Update
 Archive

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11. LATE CONTENT IS ONE OF THE PRIMARY
REASONS FOR DELAYED PROJECTS
Seriously
underestimated
Corbelsoft Technologies
are
and resources needed
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Task
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12. WHAT NEEDS TO BE DONE
Publish
Govern
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Create
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Plan
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13. WHAT IS THE NEED OF THE HOUR…
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Corbelsoft Technologies
Align on business objectives
and user goals
 Identify success metrics
Define risks and how to
mitigate
Create a strategic foundation
for content

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14. WHAT CORBELSOFT CAN DO FOR YOU
Corbelsoft Technologies
content that needs to be
driven by business goals and
audience needs
 Provide content with effective touch
points supporting the brand vision
 Ensure that you save money, time
and resources by providing much
more effective campaigns
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 Provide
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15. HOW WILL WE DO THIS?





What content do you need, and why?
How will the content be structured?
How will users find your web content?
How we will get from today to launch?
What's next once the content is "out there "?
Last but not the least making sure our
recommendations impact your business positively…
Corbelsoft Technologies

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1. By treating content like a critical business asset
2. By analyzing and finding…
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16. CONTENT FROM CORBELSOFT WILL
ENABLE
Corbelsoft Technologies
user experience
 Greater brand consistency
 New operational efficiencies
 Better risk management through better
controls
 Improved SEO and analytics through the
right content with the right key words
 More effective personalization and
targeting
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 Better
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17. OUR SATISFIED CUSTOMERS

And more
Corbelsoft Technologies
Systems
 Tychons Business Solutions
 HCL
 Value Global
 Perfint Health Care
 Collabera
 Patni
 Santron Systems
 Teknip
 EASA College of Engineering and Technology
 Siva Hospitals
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 Gemini
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18. THANK YOU
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Corbelsoft Technologies
Please call us for customized content solutions | Website
design and development | Website Content | Social Media
marketing
Corbelsoft technologies , your partner of choice…
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