Content strategy is the practice of planning for the creation, delivery, and governance of usable content. It involves determining why, when, how, for whom, and by whom content will be created and managed. Good content strategy ensures content is useful, usable, and enjoyable for users. It is important to align content creation with business objectives and user goals. Corbelsoft Technologies provides customized content solutions to help businesses drive goals through effective content.

1. CONTENT STRATEGY
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Corbelsoft Technologies
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The Future of Marketing

2. WHAT DO WE THINK IS THE SINGLE MOST
IMPORTANT THING WEBSITES CAN
OFFER TO USERS?
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Corbelsoft Technologies
“USABLE CONTENT”
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3. WHAT IS CONTENT STRATEGY?
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PRACTICE OF PLANNING FOR
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THE CREATION,
DELIVERY AND GOVERNANCE
OF USABLE AND USEFUL
CONTENT
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4. CONTENT CAN INCLUDE
 TEXT AND DATA
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Corbelsoft Technologies
 GRAPHICS
 VIDEO AND ANIMATION
 AUDIO 4

5. STRATEGY DOES NOT REFER TO JUST …
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IT IS ALSO THE
 WHY
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 WHEN
 HOW
 WITH WHAT
 FOR WHOM
 BY WHOM
 WHERE
 HOW OFTEN
 WHAT NEXT… 5

6. WATCHWORDS FOR GOOD
CONTENT
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USEFUL
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USABLE
ENJOYABLE
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7. WHAT IS DIGITAL STRATEGY
How to leverage Web Apps.,
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Social Media etc. to meet your
Corbelsoft Technologies
goals.
How to measure it
What will define success
What are your priorities and
goals? 7

8. CONTENT STRATEGY
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Who are you speaking to?
What are you going to say?
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How are you going to say it?
How will you curate it?
How will your content meet your
goals defined in 1,2, 3 of the above?
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9. LAST BUT NOT THE LEAST …GOVERNANCE..
How to Manage all the content?
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Who will be responsible?
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Who will make the decisions?
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10. WHY IS CONTENT CREATION
DIFFICULT? WHAT DOES IT INVOLVE…
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 Audit
 Analyse
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 Strategize
 Categorize
 Structure
 Create
 Review
 Approve
 Publish
 Update
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 Archive

11. LATE CONTENT IS ONE OF THE PRIMARY
REASONS FOR DELAYED PROJECTS
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TASKAND RESOURCES
NEEDED ARE
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SERIOUSLY
UNDERESTIMATED
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12. WHAT NEEDS TO BE DONE
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 PLAN
 CREATE
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 PUBLISH
 GOVERN
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13. WHAT IS THE NEED OF THE HOUR…
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 Align on business objectives and user
goals
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 Identify success metrics
 Define risks and how to mitigate
 Create a strategic foundation for content
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14. WHAT CORBELSOFT CAN DO FOR YOU
 PROVIDE CONTENT THAT NEEDS TO BE DRIVEN BY
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BUSINESS GOALS AND AUDIENCE NEEDS
 PROVIDE CONTENT WITH EFFECTIVE TOUCH
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POINTS SUPPORING THE BRAND VISION
 ENSURE THAT YOU SAVE MONEY, TIME AND
RESOURCES BY PROVIDING MUCH MORE
EFFECTIVE CAMPAIGNS
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15. HOW WILL WE DO THIS?
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1. BY TREATING CONTENT LIKE A CRITICAL
BUSINESS ASSET
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2. BY ANALYZING AND FINDING…
 What content do you need, and why?
 How will the content be structured?
 How will users find your web content?
 How we will get from today to launch?
 What's next once the content is "out there "?
 Last but not the least making sure our recommendations
impact your business positively…
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16. CONTENT FROM CORBELSOFT WILL
ENABLE
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 Better user experience
 Greater brand consistency
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 New operational efficiencies
 Better risk management through better
controls
 Improved SEO and analytics
 More effective personalization and
targeting
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17. THANK YOU
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Corbelsoft Technologies
PLEASE CALL US FOR CUSTOMIZED CONTENT SOLUTIONS
CORBELSOFT TECHNOLOGIES 17
YOUR PARTNER OF CHOICE…