This document discusses how analyzing short URLs and metadata in real-time can provide insights into trends on social media and what people are interested in around the world. Shortened URLs allow information to spread quickly across networks and examining the languages of web pages viewed and how long people engage can reveal what topics and ideas are connecting with people. Real-time analysis of online data streams has the potential to give a view into what is happening globally through the lens of online conversations and sharing.

1. Short URLs, Big Data:Learning about the world in realtime Hilary Mason h@bit.ly @hmason

3. [nyc]

4. [NY: City of Data] http://smrt.io/rmcZOU

7. Dirty Secret of Social Media:It’s all GOSSIP

8. Timely Crosses networks Tells us about the world

11. [dystopia]

13. realtime?!

15. realtime, baby!

17. Realfast?

19. Infrastructure

20. metadata > data

21. What languages are in a page?

22. raw data "es" "en-us,en;q=0.5" "pt-BR,pt;q=0.8,en-US;q=0.6,en;q=0.4" "en-gb,en;q=0.5" "en-US,en;q=0.5" "es-es,es;q=0.8,en-us;q=0.5,en;q=0.3” "de, en-gb;q=0.9, en;q=0.8"

24. http://4sq.com/96kc1O

25. What are the languages spoken by the people who are interested in the page?

26. How long do people pay attention to things?

32. How does one idea relate to the next?

34. Gossip ... with queries

38. Timely Crosses networks Tells us about the world

39. Simple Fast Reduces friction

41. Thank you! h@bit.ly @hmason