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500 Demo Day Batch 19: We Are Onyx

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500 Startups
500 Startups

The document describes a beauty subscription service called Onyx for Black women that had $54k in monthly recurring revenue in January 2017, with 43% month-over-month growth in revenue and 61% month-over-month growth in new signups. It addresses a $17.5 billion market and lack of guidance and access to products for Black women.

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PREMIER BEAUTY SUBSCRIPTION SERVICE FOR BLACK WOMEN
$54K MRR JAN 2017 +43% MoM GROWTH REVENUES +61% MoM GROWTH NEW SIGNUPS FOUNDERS@WEAREONYX.COM ANGEL.CO/WE-ARE-ONYX-1
LACK OF GUIDANCE NO ACCESS TO PRODUCT FOUNDERS@WEAREONYX.COM ANGEL.CO/WE-ARE-ONYX-1
FOUNDERS@WEAREONYX.COM ANGEL.CO/WE-ARE-ONYX-1 $17.5 BILLION 80%
CONTENT DISCOVERY RETAIL FOUNDERS@WEAREONYX.COM ANGEL.CO/WE-ARE-ONYX-1
UNIT ECONOMICS FOUNDERS@WEAREONYX.COM ANGEL.CO/WE-ARE-ONYX-1 CAC $20 LTV +$120 MARGIN 68%
DELALI CO-FOUNDER HEAD OF PRODUCT MYRIAM CO-FOUNDER CEO FOUNDERS@WEAREONYX.COM ANGEL.CO/WE-ARE-ONYX-1
$54K MRR JAN 2017 +61% MoM GROWTH NEW SIGNUPS $17.5B US MARKET SIZE FOUNDERS@WEAREONYX.COM ANGEL.CO/WE-ARE-ONYX-1

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