ITC is an Indian conglomerate headquartered in Kolkata with diversified businesses including FMCG, hotels, paperboards, agri business, and IT. Fiama Di Wills is ITC's personal care brand that offers shampoos, conditioners, bathing bars, and shower gels. It has introduced Fiama Di Wills soaps which offer gentle and effective care combining elements of nature and science. The product range focuses on a blend of nature and science resulting from four years of research. Fiama Di Wills soaps boast of providing a sensuous bathing experience and irresistible soft skin.