The document discusses the key elements of effective storytelling for leadership and communication. It outlines 4 key elements of style, truth, preparation and delivery. It recommends identifying with the audience and having a clear purpose and conclusion. Stories can be used to motivate action, communicate identity and values, build brands on social media, and help groups work together by forming a shared language and understanding.

1. Main Lessons Learned reading
The Leader's
Guide to
Storytelling
by Stephen Denning
presentation by
@andrefaria

2. The Book
The Author

3. “most of a manager’s
day is about talking.”
We should learn to talk productively

4. "Just like a picture is
worth a thousand words, a
day face-to-face is
worth a thousand e-
mails!"
Valdis Krebs

5. 4 Key Elements
polished, comedian, Be Yourself
Style orator, reflexive, romantic
Truth storyteller from concerns
truth frees the
Preparation Be Rehearsed But Spontaneous
Delivery Know Your Audience
Be Ready to Perform
Connect with All Parts of the Audience
Use Gesture

6. Motivate
Others to Action
Have a clear
Purpose and a
Pick a Happy Ending
Protagonist Allow other’s to see
similar to the themselves playing a
audience role on the story

7. Story
Negative get attention
Positive elicit desire
Neutral reinforce with
reasons

8. Template
What is your change idea?
Who is your audience?
What action do you want them to take?
Think of where the change idea has been
successfully implemented, at least in part.

9. Use Narrative
to Communicate
Who You Are
“I am someone who has been a manager in a large
organization, so I know the kind of stress that
many people in the audience are going through.”

10. Use Narrative
to Build Your
Brand
Social Media

11. Get Others to
Work Together
Stories are the language of communities.
—Garfield, Spring, and Cahill

12. Work Group Membership
The supervisor
Objective
Each individual has specific
selects the members
of the group.
responsibilities within an
overall group objective. Driving force
Assigned responsibilities.
Time have
Individuals Authority
their own time The group's
frame, depending objectives are
on their decided by the
responsibilities. group supervisor.

13. Team Membership
selected by someone in
Objective authority (team
leadership or mgmt).
A team has a specific
operational objective. Drivingto get the
Commitment
force
Timedisbands
A team
job done right.
Authority
when the A team's objective is
objective is met. decided by someone in
authority.

14. Community Membership
A community is
Objective
A community has a domain
self-selected.
of information or knowledge Driving force
or activities of common Passion for the focus of
interests. the community.
Time Authority
goals are decided by the
disbands when members no
members and permitted by
longer perceive any value
whoever is in authority.
in its continuing to exist.

15. Network Membership
A network is
Objective self-selected.
Network members want to Driving force
stay in touch with each Usefulness of members for
other. each other.
Time it stops
disbands when
Authority
goals are self-determined
being useful to members. usually without any
authorization.

16. Use Narrative to
Transmit Knowledge
and Understanding
We value stories because they are like reports of
research projects, only easier to understand,
remember, and use. —Gary Klein

17. @andrefaria
http://blog.andrefaria.com
Thanks! http://blog.blueso!.com.br