SlideShare a Scribd company logo
Lessons Learned with
     Steve Jobs


@andrefaria
an adopted boy
who started a company with
friends at his father’s garage
has brought innovation
in at least 7 fields
and changed the world forever...
Seek Perfection
Liberal art meets
Technology! We read
  things that are not
     yet on the page.
Pay attention to the
details of the product
Simpler is Better
No Manual
     Needed
as learned in Atari
Clean
Minimalism
Remove distractions
http://nspt4kids.com/parenting/ipad-iphone-ipod-touch-apps-to-teach-kids-social-skills/




Intuition is as important as intellect
Product, product, product
Design comes first,
  not engineering.
Rounded rectangles
Retreat with just the
people you would invite to
 found your new company
               (top 100)
Best 10, Best 3
Focus on only 3 things at a time
Put the complexity on
       the right place
Reduce the functionality
  to reduce complexity
Control end to end
Reduce all
unnecessary steps
Make it right. Ship it right.
Don't leave things wrong to fix it later.
Don't get stuck at old patterns
http://www.nme.com/news/miscellaneous/61954




        Build for Yourself
          Have Passion
http://www.namm.org/news/articles/namm-presidentceo-joe-lamond-speaks-about-steve-jo




                                                                                We don't do it for money,
                                                                             we do it because we want to
                                                                                    create great products.
The sales people can't run
                 the company, the product
                         guys should do it.
Jorge Colombo
When the sales guys run
                the company the products
                guys don’t matter so much
Jorge Colombo               (and go away)
Pro Consumer


                     Jorge Colombo




Desktop   Portable   Focus
“The key to success is making the product
   as simple as possible for the user.”
Don't give the
 customers what they
want, show them what
            they want
http://www.hdwallpapers.in/walls/think_different_apple-wide.jpg




Think Different
Build a company that
 stand for something.
http://www.onemorething.nl/community/topic/foto-van-het-apple-team




The Company as a Whole
http://www.soft4portable.com/blog/2011/10/steve-jobs-wallpapers-for-ipad-ipad-2-free-download/




Create the Future
http://www.macstories.net/wp-content/uploads/2011/02/steve-jobs-pixar.jpeg




       Hire A Players,
Avoid B and C Players
You did the impossible,
     because you did not
realize it was impossible.
It’s impossible? If you could save a
     person’s life, could you make it
          boot 15 seconds faster?
If something sucks I tell
      they on the face.
I make sure that the team is
excellent, if I didn't nobody would.
Even those who worked
with him and hated him
  admitted that with his
      help they could do
 things they have never
               imagined.
I’ve worked with the
         best people of the
 industry, if they’ve really
fell brutalized they could
  just leave and work for
    whoever they wanted
Memento mori
Stay Hungry, Stay Foolish
“The people who are crazy
 enough to think they can
 change the world are the
      ones who do “
stevesfav.com
http://www.fastcompany.com/pics/steve-jobs-lost-tapes-jorge-colombo-ipad?slide=2#4




                                        References
@andrefaria
blog.andrefaria.com/en   Thanks

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