Sound sight & motion group work
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1) The commercial shows a relatable scenario of a crying child throwing a tantrum in public to get viewers to empathize with the father's experience. 2) It uses humor effectively to get its message across and appeal to its target audience. 3) By subverting expectations with a surprise ending, the commercial is able to catch viewers off guard and leave an impression.
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Sound sight & motion group work
- 3. At sometime in our lives we have encountered a crying young child it might have been at a supermarket, in the mall or from a younger sibling. Not only was the boy in the commercial crying but throwing a tantrum in public. This is also something that if you have not experienced first hand you know someone who has. It is a common occurrence which makes us as viewers able to relate to the father.
- 4. humor is a very effective way of getting a message across to a receiver. This commercial did a good job of using that very technique to appeal to there target audience. Mark Twain once said “The human race has one very effective weapon & that is laughter” the commercial uses this weapon very well against us by being offbeat and controversial
- 5. This ad demonstrates a basic concept of the 21st century which is a father and son grocery shopping. No complex special effects, intense dialogue or celebrity cameos were used to sell there product, sometimes less is more.
- 6. AH ! The element of surprise is used in war, romance, s porting events, horror films and advertisement. By throwing us, as viewers, for a loop we naturally
- 7. Empathy