Storytelling is the Secret to the Sales and Marketing RelationshipTallwave
Sales and marketing are about one thing, driving revenue. In order to do that you need to win the hearts and minds of your buyer. One of the most effective ways to do that is to tell a story!
IS20G11 - Hypnotic Selling - Tim TriplettSean Bradley
Behavioral scientists, law enforcement agents and super salespeople have all discovered one simple truth… human behavior is predictable! Professional hypnotist and persuasion expert Tim Triplett will show you how to use that fact to tap in to the human brain and demonstrate what makes people engage, trust and buy from you. You’ll learn simple and applicable concepts to help you better monetize your website and become more persuasive. The end result? More sales!
Event Experience Series: LaughStub & DC ImprovEventKloud
At EventKloud we believe in creating great event experiences. We understand events are about PEOPLE and their experiences. So naturally, it bothers us when we see other companies' event marketing campaigns fall short. As a result, we created this series to show you these obvious mistakes big companies are making that can be easily fixed.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: SEO & Social: Let's Dance!. PRESENTATION: Head + Heart: Integrating Search and Social to Reach Your Consumer - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #13A
Marketing Myth Busting - 9 Common Marketing Myths & the real truthC.K. Kumar
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth.
Storytelling is the Secret to the Sales and Marketing RelationshipTallwave
Sales and marketing are about one thing, driving revenue. In order to do that you need to win the hearts and minds of your buyer. One of the most effective ways to do that is to tell a story!
IS20G11 - Hypnotic Selling - Tim TriplettSean Bradley
Behavioral scientists, law enforcement agents and super salespeople have all discovered one simple truth… human behavior is predictable! Professional hypnotist and persuasion expert Tim Triplett will show you how to use that fact to tap in to the human brain and demonstrate what makes people engage, trust and buy from you. You’ll learn simple and applicable concepts to help you better monetize your website and become more persuasive. The end result? More sales!
Event Experience Series: LaughStub & DC ImprovEventKloud
At EventKloud we believe in creating great event experiences. We understand events are about PEOPLE and their experiences. So naturally, it bothers us when we see other companies' event marketing campaigns fall short. As a result, we created this series to show you these obvious mistakes big companies are making that can be easily fixed.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: SEO & Social: Let's Dance!. PRESENTATION: Head + Heart: Integrating Search and Social to Reach Your Consumer - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #13A
Marketing Myth Busting - 9 Common Marketing Myths & the real truthC.K. Kumar
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth.
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHICShane Gibson
After working with sales people, social media marketers, community managers, entrepreneurs, charities and many other professionals on five continents I have had the opportunity to see the Rules of Engagement implemented (and ignored) in almost every environment.
Stephen Jagger and I sat down and penned these rules in 2008 when we were writing Sociable! – the tools have since evolved but the rules are even more relevant today then they were back then. We started with 7 rules and recently I added two more which I will share with you today.
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back?
A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it!
During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities.
You’ll learn:
A wide range of opportunities for re-engaging with customers
Different ways to evaluate your website performance and customer satisfaction
How to prioritise the newly identified opportunities so that you can take the next step and test them
Real-life examples of how our customers have increased revenues through successful customer retention strategies
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.
The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction
An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.
How Tech Entrepreneurs Can (And Should) Build A BrandGlyn Britton
My talk from Tech Entrepreneurs Week 2011 on how startups can build a brand. Won't make a ton of sense without me presenting it. Also rehashes (but simplifies) content from my Next11 talk.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHICShane Gibson
After working with sales people, social media marketers, community managers, entrepreneurs, charities and many other professionals on five continents I have had the opportunity to see the Rules of Engagement implemented (and ignored) in almost every environment.
Stephen Jagger and I sat down and penned these rules in 2008 when we were writing Sociable! – the tools have since evolved but the rules are even more relevant today then they were back then. We started with 7 rules and recently I added two more which I will share with you today.
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back?
A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it!
During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities.
You’ll learn:
A wide range of opportunities for re-engaging with customers
Different ways to evaluate your website performance and customer satisfaction
How to prioritise the newly identified opportunities so that you can take the next step and test them
Real-life examples of how our customers have increased revenues through successful customer retention strategies
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.
The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction
An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.
How Tech Entrepreneurs Can (And Should) Build A BrandGlyn Britton
My talk from Tech Entrepreneurs Week 2011 on how startups can build a brand. Won't make a ton of sense without me presenting it. Also rehashes (but simplifies) content from my Next11 talk.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
How RosettaBrand's Publishing Audit Helps Brands Become Better Storytellers RosettaBrand
What does it mean to become a storyteller? What makes a good story? Does a brand really need to tell a story? The first and second questions often prompt an endless influx of ideas and opinions. But the third should always be met with a resounding yes.
Learn More www.RosettaBrand.com
Corporate Storytelling for Leaders and Business .pptxPankaj Kukreti
Storytelling is the process of using fact and narrative to communicate something to your audience.
in these Slides,
Corporate storytelling is not always believable (greenwashing) If we fill our sites with improbable stories of corporate benevolence and racially-diverse stock photos of people leaping in fields, maybe we can distract people from the reality.
There is not much difference in kids and advertising ideas. if they are yours, you will feel they are the best
here we will learn how to create and make impact stories to tell.
You're only limited by your imagination.
So For what you are waiting for
Unleash your inner storyteller.
With all the bells and whistles that often accompany a lead generation campaign, perhaps the one thing we need to remember is this: we should strive to tell a good story. How will you do that?
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
Learn from one of the best in the industry! One thing is true in every industry: the top performers take all the business. You work hard to market your business. You don't need competitors stealing your paid search traffic! Why settle for 20% market share when you can have 50% or even 80%+?Pay-per-click marketing can make this possible, and Tyler DeWitt is here to show you how. Tyler DeWitt has managed pay-per-click ads since the beginning of time. With over 20 years of experience, Tyler is one of the foremost experts on PPC marketing — and his track record speaks for itself. At the age of 24, Tyler was already a top performer, producing over $100,000+/MO for well-known brands and earning more than most executives! In this session, Tyler will cover PPC in 2022. He’ll discuss strategies that work today and how you can optimize your Google Ads for maximum results.
You will learn the following:
1. How to structure your campaign.
2. How to maximize your ROAS.
3. How to maximize your market share.
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion.
Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others.
This eBook was produced for Copyblogger Media by TopRank Online Marketing.
This Book are designed to present interesting, insightful
books for the general business reader and for professionals in the worlds of media, marketing, and advertising.
These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business
Modern PR professionals: the persuasive storytellersBob Pickard
Creating a winning communications campaign demands that PR professionals master an array of new skills, the most important of which is the art of digital storytelling. It’s not good enough to know how to create a Facebook fan site, drive followers on Twitter, or cobble together conversation communities on different social networks. The key to success isn’t just the technology. Success starts by learning how to master the new narrative approach that digital technology enables. Fundamental to making ‘stories that succeed’ is understanding how to apply ‘the psychology of persuasion’ to planning PR projects so that target audiences do and think what you want them to do or think. By combining the latest marketing theory with practical tips along with a video case study, the presentation will look at how tomorrow’s PR people can start thinking today about the transformative behaviors that will help them master the new media environment.
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Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
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How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
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This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
1. ways to make your brand story stand out 5 B2Hmarketing.com
2. It was once easy to stand out as a good storyteller… B2Hmarketing.com
3. The difference today lies in the mass quantities of information and stories competing for our attention. B2Hmarketing.com
4. We need to filter out most of it in order to understand any of it. B2Hmarketing.com
5. That’s made us better judges of authenticity. We’ve all got pretty good B.S. detectors these days. B2Hmarketing.com
6. So how do you make your story stand out? B2Hmarketing.com
7. Stand for something. And stand there. 1 It’s very tempting as a marketer to glob onto the next big “cool” thing. Or to instigate change. That’s how we’re wired. It’s part of what makes us good at what we do. Drawing a line in the sand and saying this is what you stand for and not wavering makes your stories resonate. It makes your stories matter. B2Hmarketing.com
8. Involve your customers. 2 Stories are much more powerful when told by those who live the experience. B2Hmarketing.com
9. Tell your story from “their” point of view. 3 Too often, we marketers cast our company and product as the hero of the story. After all, it’s our story, so shouldn’t we be in the starring role? Actually, by putting your audience member as the main character, you’ve given them a stake in the game. Of course, your product is what makes them live happily ever after. But it’s a story about them, not you. B2Hmarketing.com
10. Show more. Tell less. 4 Think of your story as a children’s book…there are more pictures than words. Engage both sides of your audience’s brain. B2Hmarketing.com
11. And, most of all, you must be authentic. 5 Tell a story, don’t make up a story. Telling the story is about designing marketing communications to deliver on the promise all the while being clever, savvy, authentic, and true to the brand. It’s about treating consumers as being interesting and interested. B2Hmarketing.com