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INNOVATION THROUGH
STORYTELLING
disrupt. adapt. repeat.
The most powerful person in the world is the
storyteller. The storyteller sets the vision, values and
agenda of an entire generation that is to come.
Steve Jobs
"
Use research to uncover the
insights needed to tell your story
Storytelling
Use at least one thing you
learn tonight tomorrow
Be a Hero
Use available resources to look
polished and professional
Production Tips
What I want to share with you?
How create clarity, relationships and magic through storytelling
Why?

the most powerful 

question you can ask
• Link: http://gamestorming.com/
games-for-problem-solving/the-5-
whys/
• Purpose: Get to the root cause of
a challenge
• Our challenge to overcome:
Groundswell needs to promote
storytelling among its members
Because I didn’t eat
Ineedto beabetterprojectmanager
I am hungry
5
5x
1x
THE

FIVE

WHYS
What?

success looks

like this
• Link: http://gamestorming.com/
games-for-design/cover-story/
• Purpose: Creating a clear vision, you
will be able to better communicate
your story to others
• Our future state vision: 

What does it look like if we
successfully promote storytelling 

at Groundswell
Who?

what does your 

audience need
• Link: http://gamestorming.com/
core-games/empathy-mapping/
• Purpose: Understand the
audience you are trying to reach
• Our challenge to overcome:
Empathize with one member of the
affected community
Sorry

There is not a
perfect format
GUY KAWASAKI FORMAT
Link: https://guykawasaki.com/the-
only-10-slides-you-need-in-your-pitch/
1. Title
2. Problem/Opportunity
3. Value Proposition
4. Underlying Magic
5. Business Model
6. Go-to-Market Plan
7. Competitive Analysis
8. Management Team
9. Financial Projections
10. Current Status
• 10 Slides: A normal human being
cannot comprehend more than ten
concepts in a meeting
• 20 Minutes: Your meeting should
be longer, leave time for discussion
• 30 Point Font: Make sure your
fonts are readable
Templates
Don’t start from a 

blank page
• Link: https://creativemarket.com/
templates/presentations
• Tips:
• Look for a template with a clear
information hierarchy
• Don’t reinvent the template &
don’t overcomplicate graphics
• Look for templates with many
layouts
Typography

Microsoft made my
job harder
• Link: https://
designschool.canva.com/blog/
the-ultimate-guide-to-font-pairing/
• Tips:
• Color makes a difference
• Think about the spacing
between letters and lines
• Use multiples of a number to
achieve vertical rhythm
• Link: https://www.pexels.com
• Tips:
• Professional photos matter
• They should look natural
• Humans like other humans
• Try to avoid clichés
Bad images

can destroy even 

the best layout
Topics Resources
Exercises
• Gamestorming: http://gamestorming.com/
• Stanford D School: http://dschool.stanford.edu/
• 45 Design Thinking Resources: http://thesidelab.com/design-library/
Format
• Guy Kawasaki - The Only 10 Slides You Need in Your Pitch: 

https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/
• How startups can create pitch decks that are 10 times more
memorable: https://medium.com/swlh/how-startups-can-create-pitch-
decks-that-are-10-times-more-memorable-bd6ae0a32a56
Templates • Creative Market: https://creativemarket.com/
Typography • Font Squirrel: https://www.fontsquirrel.com/
Images
• Adobe Stock: https://stock.adobe.com
• Pexels: https://www.pexels.com
Resources

these are 

just a few
THANKYOU
disrupt. adapt. repeat.

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Storytelling and Startups Presentation

  • 2. The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come. Steve Jobs "
  • 3. Use research to uncover the insights needed to tell your story Storytelling Use at least one thing you learn tonight tomorrow Be a Hero Use available resources to look polished and professional Production Tips What I want to share with you? How create clarity, relationships and magic through storytelling
  • 4. Why?
 the most powerful 
 question you can ask • Link: http://gamestorming.com/ games-for-problem-solving/the-5- whys/ • Purpose: Get to the root cause of a challenge • Our challenge to overcome: Groundswell needs to promote storytelling among its members Because I didn’t eat Ineedto beabetterprojectmanager I am hungry 5 5x 1x THE
 FIVE
 WHYS
  • 5. What?
 success looks
 like this • Link: http://gamestorming.com/ games-for-design/cover-story/ • Purpose: Creating a clear vision, you will be able to better communicate your story to others • Our future state vision: 
 What does it look like if we successfully promote storytelling 
 at Groundswell
  • 6. Who?
 what does your 
 audience need • Link: http://gamestorming.com/ core-games/empathy-mapping/ • Purpose: Understand the audience you are trying to reach • Our challenge to overcome: Empathize with one member of the affected community
  • 7. Sorry
 There is not a perfect format GUY KAWASAKI FORMAT Link: https://guykawasaki.com/the- only-10-slides-you-need-in-your-pitch/ 1. Title 2. Problem/Opportunity 3. Value Proposition 4. Underlying Magic 5. Business Model 6. Go-to-Market Plan 7. Competitive Analysis 8. Management Team 9. Financial Projections 10. Current Status • 10 Slides: A normal human being cannot comprehend more than ten concepts in a meeting • 20 Minutes: Your meeting should be longer, leave time for discussion • 30 Point Font: Make sure your fonts are readable
  • 8. Templates Don’t start from a 
 blank page • Link: https://creativemarket.com/ templates/presentations • Tips: • Look for a template with a clear information hierarchy • Don’t reinvent the template & don’t overcomplicate graphics • Look for templates with many layouts
  • 9. Typography
 Microsoft made my job harder • Link: https:// designschool.canva.com/blog/ the-ultimate-guide-to-font-pairing/ • Tips: • Color makes a difference • Think about the spacing between letters and lines • Use multiples of a number to achieve vertical rhythm
  • 10. • Link: https://www.pexels.com • Tips: • Professional photos matter • They should look natural • Humans like other humans • Try to avoid clichés Bad images
 can destroy even 
 the best layout
  • 11. Topics Resources Exercises • Gamestorming: http://gamestorming.com/ • Stanford D School: http://dschool.stanford.edu/ • 45 Design Thinking Resources: http://thesidelab.com/design-library/ Format • Guy Kawasaki - The Only 10 Slides You Need in Your Pitch: 
 https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/ • How startups can create pitch decks that are 10 times more memorable: https://medium.com/swlh/how-startups-can-create-pitch- decks-that-are-10-times-more-memorable-bd6ae0a32a56 Templates • Creative Market: https://creativemarket.com/ Typography • Font Squirrel: https://www.fontsquirrel.com/ Images • Adobe Stock: https://stock.adobe.com • Pexels: https://www.pexels.com Resources
 these are 
 just a few