This document discusses the importance of presentation design. It notes that while companies spend millions on branding, many corporate presentations are boring and dull. Good presentation design is important because audiences will judge the quality of the presentation and the speaker based on the design of the slides. If slides are beautifully designed, the audience will be more engaged, but poorly designed slides can cause the audience to lose interest. The document advocates moving beyond simply listing bullet points and instead creating high quality, visually appealing slides to enhance the presentation.