Storrea is an e-commerce platform for the Bangladeshi entrepreneurs. Its an initiative by some fresh soils of Bangladesh. It offers a platform to clients (the entrepreneurs) that help them set up their business without any prior knowledge in web development. This platform covers every aspects of your business: apart from online store management to process purchase order, it gives online store owner a full-fledged support to run their business. Storrea Ltd. is currently seeking for investment in the company to excel its current growth. Storrea promises to offer exciting opportunity for the investors with a large scalable system and promising market scenario.

1. www.storrea.comStorrea Limited.
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Feel The Freedom of Online Selling
Story of Storrea

2. www.storrea.comStorrea Limited.
2
Storrea: A platform to tell your story
We are revolutionizing the way people run
their e-commerce business in Bangladesh
by providing an integrated hosted e-
commerce platform with built in website
development, business management and
marketing tools.

3. www.storrea.comStorrea Limited.
Market Opportunity
33
Facebook
Store
7500
ü Most of the facebook pages
have no website of their own.
ü According to our survey, 70%
of them wish to have their
own online store along with
facebook page.
Stores with
Physical Outlet∞
ü All over Bangladesh, there
are so many brands and
physical outlets.
ü 95% of them have no own
online store of their own.
ü And they are trying hard to
make online presence.
Marketplace
Seller
1000
ü Already there are some handful
marketplaces in Bangladesh,
but marketplace sellers are not
satisfied.
ü Their products are not
highlighted as they want.
ü They need a distinguished
place only to showcase their
products.

All the above numbers are exponentially increasing and buying habits of our people are changing rapidly. So
more and more merchants are shifting their focus to online and they are in need of a complete e-commerce
platform.

4. www.storrea.comStorrea Limited.
Problems of Online merchants
44
1
2
3
4
E-commerce
Website
Development
Website
Maintenance
Traffic
Generation
The whole
business
management
• Most of them are unaware of where to go to develop an e-commerce website.
• Cost is heavy and software firms take a significant amount of time.
• Merchants need to update their website from time to time.
• Merchants need no technical knowledge to operate their online store.
• The communication channel between developer and merchant is a long one and costs a significant amount of
time.
• Merchants don’t know how to attract traffic to their website.
• Need to know about search engine optimization.
• Need to know about social media marketing.
• Merchants need business management tools to manage inventory,
have sales status and manage customers.
• Payment management, delivery management are two common
headache for merchants.

5. www.storrea.comStorrea Limited.
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Storrea: A Complete E-commerce Platform
 Creating an online store is a
matter of clicks using
Storrea.
An Online Store Builder
f Merchants can connect their
online stores to their
facebook pages and can sell
and promote products there.
Facebook Store
 Merchants can choose any store
templates and customize the
themes up to their choices.
Storefront Customization
 Storrea provides marketing
tools to better attract traffic to
merchants’ sites.
Built in Marketing Tools
 Merchants can enable the
current payment methods
available in Bangladesh like
bKash, debit/credit card
payments etc.
Payment Methods
 Merchants can have different reports
(e.g. sales report, inventory report,
products status report) that help them
to assess their business.
Business Analytics
 
Automated ShippingCustomer Management
Merchants can have detail
information of their customers
and customers can also have
detail status of their order.
Merchants can schedule and
manage the shipping of order with
shipping service provider.

6. www.storrea.comStorrea Limited.
Business Canvas Model of Storrea
66
Key Partners Key Activities
❞Payment Gateway
providers (bKash)
Cloud Hosting
Provider (Heroku)
Delivery Services
Providers (ecourier)
Platform
Development
Customer support,
Market Education
Relationships
Workshops to
educate and train the
merchants
Relationships with
BASIS, E-cab
Key Resources
Storrea Web
Application
Storrea Blog Site
Channels
Facebook page,
Storrea Blog,
Facebook ads
Media Coverage
Value Propositions
Saves web
development cost
Single point
operation of online
business
Ease of use, No
technical knowledge
required
Customer Segments
Facebook Shop
Owners
Merchants with
physical outlet
Marketplace Sellers
Cost Structure
Product
Development
Marketing Cost
&
Administrative Operations
Product
Maintenance
Revenue Sources
Store Themes
& Custom
Domain Selling
Add On
Subscription
Package
Subscription
Payment
Gateway Fees

7. www.storrea.comStorrea Limited.
Storrea Traction
77

f

… 
1200 Storrea
Online Stores
In just 3 Months
150 Merchants
currently operating day-
to-day business using
Storrea
Facebook Page
Association: 6000
likes
Featured In

8. www.storrea.comStorrea Limited.
Marketing Strategy
88
Media Coverage
Getting featured in leading
news portals and dailies would
increase the brand value of
Storrea.
Google Adwards
Promoting Storrrea through
GOOGLE adwords will grab the
attention of the enthusiastic
online merchants.
Events and Workshop
Organizing workshops and
participating in tech events and
fairs will help the merchants to
know about the services
provided by Storrea.



Facebook Marketing
Most of our potential clients sell in
facebook. Facebook ads and page
promotion attract the enthusiastic
clients.
Storrea Blog Posts
Storrea maintains an informative blog
to educate online merchants and
encourage them by telling the stories of
successful online merchants.
Alliance with E-cab and BASIS
In Bangladesh, E-cab and BASIS work
closely with online merchants. Storrea
will also participate in market
education through them.



 
 
 

9. www.storrea.comStorrea Limited.
Competitive Landscape
99
q Marketplace enhances
the reach of products,
but doesn’t help
merchants to establish
the brand value of a
product.
q Doesn’t provide any
online store to the
merchants.
q They also provide
limited facility online
store to the merchants
q But customers feel the
essence that they are
buying from Ghoori not
from a branded online
store.
q Storrea works as a
complete e-commerce
solution by bridging the
gap between
marketplace and own
branded online store
q We are more of a
technology, service and
tools provider for e-
commerce business.
Bangladesh Market
International Market

10. www.storrea.comStorrea Limited.
Storrea Break Even Analysis
1010
 2000K
Invested So Far
0
20
40
60
80
100
0 200 400 600
Total Revenue
Total Cost
No. Of stores
AmountInLac
December, 2016
Cost Incurred In Lac (BDT)
Product Development 40
Marketing & Administrative 20
Logistic Support 10
Total 70
Revenue Sources In Lac (BDT)
Package Subscription 40
Facebook Store 10
Marketing Tool Add On 10
Theme Selling 10
Total 70
 5000K
Funding Needed
To Reach Break Even

11. www.storrea.comStorrea Limited
Scope For Scalability Of Storrea
1111
ü Storrea is basically a Software Tool
ü A software product is highly scalable to market demand compared to
any other products.
ü Storrea uses state-of-the-art technology (Ruby On Rails) so its easier
for us to scale.
ü Since the product is ready, we are now only to scale it up.
ü We are not competitors with any gigantic marketplace, rather we
partner with them.
ü The Core Product is our intellectual property, so we outsource other
things that are non-strategic to optimize leverage.
ü We are not solving many problems for one customer, rather solving
one problem of many customers.


12. www.storrea.comStorrea Limited.
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Brains Behind Storrea
Ashfaq Rahman
Chief Executive Officer
Hasib Bin Rafique
Chief Operation Officer
Abdullah Al Tarif
Chief Marketing Officer
S M Shahnewaz
Chief Technical Officer
A gifted software
developer.
Previous faculty of IUT,
Gazipur. Currently working
as Software Engineer in
Calgary, Canada.
A deep observer of
business trends and
technologies.
Ex-BUET, IBA. Currently
doing his masters in CS at
University of Calgary.
Dream Driven
Entrepreneur.
A start-up enthusiast.
Working closely with the
evolution of e-commerce
revolution of Bangaladesh.
A natural seller of ideas
and technologies.
Holds a wide spree of
public relations and liaison.
Worked directly in the
sales of technology
products for a long time.

13. www.storrea.comStorrea Limited.
Suranjan Dey
Chief Finance Officer
Md Al Arman
Head Of Business Operations
13
Brains Behind Storrea
Specialization in Finance
and Accounting.
Accounting and Finance
was his major in MBA.
Worked in big financial
projects in BRAC
international.
Professional software tester
and quality analyst.
Very much adept in
managing a group of people
and a natural coordinator in
the group.

14. www.storrea.com
+88 01713 178224
📞
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! ✉ info@storrea.comGet In Touch
House no # 39/A,
Road no # 11 (New),
Dhanmondi, Dhaka.
ZIP 1207