The document discusses the evolution of communication from synchronous and asynchronous methods to the influence of Web 2.0, which allows direct information sharing from sources. It emphasizes the role of storytelling in public relations (PR), highlighting how athletes and clubs utilize stories to engage audiences and maintain visibility in the sports industry. Additionally, it mentions the importance of digital media and personal connections in enhancing PR strategies.

1.
NOTHING
COMES TO
NOTHING
The gist point is the type of communication
between synchronous (immediate response) or
asynchronous ways.
Text In Media
Before Internet
Writers need to have close enough powerful
journalism whose work in published
organizations. Therefor shows your materials.
or vast social network. Type of communication
is one way from up to down
“Mass media tools theme had been developing over
time to use in communication channels ”
Text In Media
After Internet
The Web2.0 is the turning point to change the
type of communication. Information is direct
from the source without editing.
Any person has become as much as
comprehensive organization media.
UP
Down
UP
Down
My Live Its
About A Story
The story theme is the most popular tool in
communication to contact other people.
Why stories; therefore, humans are full of
stories. Besides stories, people like to share
those stories.
Story In Pr
Employees
They are using story as a tool/theme that builds it for
purposes to engage with audiences. The PR
measurement in terms of story theme, they are
looking toward the numbers of stories had publishers.
Pr Story Rule With Athletes
Working with Athletes (players).
The player hired a PR individually to increase the
numbers of stories that keeping him/her in the
spotlight of the top of the sports business list.
The Media Center of (the Club)
They are different purposes to use for PR.
One of the purposes is Keeping the player as high
volume price to resell the rest of the contracts.
Growing the name of the club or influence brand.
DIGITAL MEDIA IN TERMS OF
STORIES THEME AND PR USED
Source “Personal Connections in the Digital Age” Nancy K. Baum 2nd
Edition