This is the short version of my CASE VII presentation on awareness-building, fundraising, and other campaigns that contain significant social media components along with other channels. It omits all the images from the presentation as given, but contains links to resources, including the case studies for the various campaigns.

1. Now that Twitter &
Facebook Aren’t Enough
integrating social media into your
advancement toolkit
Sunday, 15 November 2009
mStoner
Tuesday, 17 November 2009

2. @ me
michael.stoner@mstoner.com
mStonerblog.com
mStoner.com
www.linkedin.com/in/mstoner
twitter: @mstonerblog
slideshare.net/mstonervt
mStoner page 2
Tuesday, 17 November 2009

3. Everything is
connected to
everything else.
mStoner page 3
Tuesday, 17 November 2009

4. Key URLs
• FlightoftheFlyers.com
• Tim Marklein presentation, Inbound Marketing
Conference: bit.ly/Ll7Su
• Lessons for Advancement from Obama for
America: budurl.com/zj4v
• NMHSchool.org
• PoweredByOrange.com
mStoner page 4
Tuesday, 17 November 2009

5. PBO results
• > 27,000 distinctive participants
• On 21 September (launch), 22% of visits from PDX
• Facebook: 3,137; LinkedIn, 2,800; PBO Twitter: 460
• Other units taking up PBO theme
mStoner page 5
Tuesday, 17 November 2009

6. Case Studies
• Northfield Mount Hermon: budurl.com/pw89
• Flight of the Flyers.com: budurl/xmcz
• PBO: budurl.com/f5n6;
• Emory University Blue Pig: budurl.com/8bzy
• Worcester Academy, WAMash: budurl.com/9e9f
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Tuesday, 17 November 2009

7. Useful resources
• Liz Allen on Caltech LinkedIn groups: tinyurl.com/cko7m6
• Activating alumni networks with Twitter:
tinyurl.com/bnz7re
• Clay Shirky, Here Comes Everybody
• Michael Stoner, best practices: budurl.com/l8zb
mStoner page 7
Tuesday, 17 November 2009