@StLouisGram is an Instagram account with 57k local followers that promotes local creative works, events, and businesses in St. Louis. To build in-person relationships and opportunities among its online community, @StLouisGram launched a series of art gallery events in high-profile local spaces. The first event had 450 attendees, generated $4,500 in bar sales in 4 hours, and benefited Big Brothers Big Sisters. A second event had 375 attendees, $1,500 in bar sales in 3 hours, and supported Contemporary Art Museum St. Louis. On average, each event generated over 500 unique social media engagements without promotional spending.

1. @StLouisGram Bites

2. @StLouisGram is a curatorial
Instagram account with 57k
local followers. It promotes
individual creative work, local
events, new businesses and
all things St. Louis!
What is @StLouisGram?

3. Develop a program that activates followers offline.
CHALLENGE

4. OUR GOALS
• Continue showcasing local creative work.
• Help followers build in-person relationships.
• Increase partnership opportunities.
• Build value around activating online communities

5. A series of art gallery
events in high profile
spaces across St. Louis.
SOLUTION

6. The first show partnered with
the ANEW Rooftop for its first
free and open-to-the-public
event.
1 night only event
450 attendees
$4,500 at bar in 4 hours
All Proceeds benefited Big
Brothers Big Sisters organization.

7. The second show partnered with
Contemporary Art Museum St. Louis
for First Friday’s in Grand Center.
1 night only event
375 attendees
$1,500 at bar in 3 hours
All proceeds benefited Contemporary Art
Museum St. Louis

8. Social media post about each event averaged 542.4 unique engagements
per post without any promotional spending.