This document discusses the stigma faced by substance users and how it undermines recovery. It provides quotes from substance users about feeling ashamed to seek help from doctors due to stigma. Stigma restricts access to assistance and discourages efforts toward recovery and employment. Public attitudes spread through media often perpetuate stigma. Training professionals and having them interact with substance users can help reduce stigma, as can focusing on positive stories of change. Throughout the resource, readers are exposed to recovery stories in order to help reduce self-stigma and encourage mutual aid and recovery principles that support positive self-worth.