STI Research is a consulting and research company led by Alexander Wahler and Lyndon Nixon. It has two units: a Data Unit led by Dieter Fensel working on projects like PlanetData and BIG, and a Multimedia/Service Unit led by Lyndon Nixon working on projects such as LinkedTV and SmartReality. The company is pursuing commercialization of projects' results through IPR agreements and virtual companies. Opportunities include the NoTube Beancounter and components of ConnectME and SmartReality. Plans for 2013 include ramping up commercialization efforts and securing new EU-funded research projects.

1. STI Research
Alexander Wahler (CEO)
Lyndon Nixon (Senior Research Leader)
STI International Consulting und Research GmbH

2. Project portfolio
BIG
(Oct 2012 – Sept 2014)
PlanetData SmartReality
Data (end Mar 2014) Mobile
(end Sep 2012)
Services Media
ConnectMe
(end May 2013)
SOFI
(end May 2012)
MediaMixer
EUCLID (Sep 2012 – Mar 2014)
(May 2012 –
Apr 2014) LinkedTV
(end Apr 2015)

3. Data Unit
• Data Unit Lead: Dieter Fensel
• Current Projects: Planet Data, sti2.org
• Upcoming Project: BIG
• Team
– Birgit Leiter (Project Management, Web 2.0, Web 3.0,
Dissemination)
– Carmen Brenner (Web 2.0, Web 3.0)
– Simeona Pelkvist (Dissemination)

4. Multimedia/Service Unit
• Multimedia/Service Unit Lead: Lyndon Nixon
• Current Projects: LinkedTV, Smart Reality, SOFI,
EUCLID
• Upcoming Project: MediaMixer
• Team
– Elena Simperl (Senior Researcher Lead EUCLID)
– Emilia Cimpian (Senior Researcher SOFI)
– Matthias Bauer (Developer)
– Dong Liu (Developer)
– Ramtin Ghaseimpour-Yazdi (Innovation Manager)

5. Management Unit
• Management Unit Lead: Alexander Wahler
• Activities: Project Management, Financials,
Administration, Commercialisation
• Team
– Dana Zajic (Financials)
– Alice Carpentier (Project Management)
– Lejla Halilovic-Ibralic (Office Management - coming back
from maternity leave part time)

6. New: Commercialisation
• Innovation consultant in STI GmbH
– Assessing with us the commercialisability of results
– Bringing in industry contacts and advising on licensing and
IPR approach
• First stage: assessment. ConnectME and
Watch‘n‘Buy (IPR of PU) were strongest (first)
candidates

7. Commercialisation (2)
• Currently pursuing IPR agreement with OU
• Also found that the NoTube Beancounter is of
interest for commercialisation (open source Apache2
code)
– Initial discussions with a company BLICC to provide a
customised version of the Beancounter
– Seeking to drive internal Beancounter development within
LinkedTV project

8. Commercialisation (3)
• Next stage: virtual companies (each „idea“) with
stakeholders for idea generation and business
strategy development
– Seekda as first strategic partner for research transfer

9. Current opportunities for IPR
• NoTube
– Beancounter (shifting to LinkedTV)
– Watch‘n‘Buy (with OU)
• ConnectME
– Annotation tool
– ConnectME framework
• SmartReality
– SmartReality platform

10. Plans for 2013
• Projects
– EU call 9 waiting on STREP submission result
– EU call 10 (January 2013) v important to get at least 1 new
project
• Ramp up commercialisation
– Generate new revenues via consultancy and software
customisation
– IPR. Make the right decisions for licensing of results and
market them for sale/licensing to companies able to
directly exploit them