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25 of 
Steve Jobs’s 
Best Quotes
“I think if you do something 
and it turns out pretty good, 
then you should go do 
something else wonderful, 
not dwell on it for too long. 
Just figure out what’s next.”
“I want to put a ding in the universe.”
“Quality is more 
important than 
quantity. One home 
run is much better 
than two doubles.”
“It’s more fun to be a pirate than to 
join the navy.” -1985
“We think the Mac will sell zillions, but we 
didn’t build the Mac for anybody else. We 
built it for ourselves…We just wanted to 
build the best thing we could build.” -1985
“I’ve always wanted to own and 
control the primary technology in 
everything we do.”
“I'm the only person I know that's lost a 
quarter of a billion dollars in one year.... It's 
very character-building.”
“The most compelling reason for most people to buy a 
computer for the home will be to link it to a nationwide 
communications network. We’re just in the beginning 
stages of what will be a truly remarkable breakthrough for 
most people––as remarkable as the telephone.” -1985
“I’m convinced that about half of what separates 
the successful entrepreneurs from the non-successful 
ones is pure perseverance.”
“Innovation has nothing to do with how many R&D 
dollars you have. When Apple came up with the Mac, 
IBM was spending at least 100 times more on R&D. 
It's not about money. It's about the people you have, 
how you're led, and how much you get it.”
“Every once in a while a 
revolutionary product comes 
along that changes everything.”
“Do you want to spend the rest of your life 
selling sugared water or do you want a chance 
to change the world?”
“You can't just ask customers what they want 
and then try to give that to them. By the time 
you get it built, they'll want something new.”
“The only problem 
with Microsoft is 
they just have no 
taste. They have 
absolutely no 
taste…they don’t 
think of original 
ideas, and they 
don’t bring much 
culture into their 
products.”
“Some people 
aren’t used to 
an 
environment 
where 
excellence is 
expected.”
“We don’t get a chance to do that many things, 
and every one should be really excellent. 
Because this is our life.”
“When you’re a carpenter 
making a beautiful chest of 
drawers, you’re not going to use 
a piece of plywood on the back, 
even though it faces the wall 
and nobody will ever see it. 
You’ll know it’s there, so you’re 
going to use a beautiful piece of 
wood on the back. For you to 
sleep well at night, the 
aesthetic, the quality, has to be 
carried all the way through.” 
-1985
“It takes these very simple-minded 
instructions 
-‘Go fetch a number, add it 
to this number, put the 
result there, perceive if it’s 
greater than this other 
number’ 
–but executes them at a 
rate of, let’s say, 1,000,000 
per second. At 1,000,000 
per second, the results 
appear to be magic.” -1985
“We made the buttons on the screen look so good 
you’ll want to lick them.”
“Being the richest man in the cemetery 
doesn’t matter to me…Going to bed at night 
saying we’ve done something 
wonderful…that’s what matters to me.” -1993
“Sometimes 
when you 
innovate, you 
make mistakes. It 
is best to admit 
them quickly, and 
get on with 
improving your 
other 
innovations.”
“Innovation distinguishes between 
a leader and a follower.”
“You have to trust in 
something — your 
gut, destiny, life, 
karma, whatever. 
This approach has 
never let me down, 
and it has made all 
the difference in my 
life.” -2005
“I mean, some people say, ‘Oh, God, if [Jobs] got 
run over by a bus, Apple would be in trouble.’ And, 
you know, I think it wouldn’t be a party, but there 
are really capable people at Apple. My job is to 
make the whole executive team good enough to be 
successors, so that’s what I try to do.”
“I’ll always stay connected with Apple. I hope that 
throughout my life I’ll sort of have the thread of my life and 
the thread of Apple weave in and out of each other, like a 
tapestry. There may be a few years when I’m not there, 
but I’ll always come back.” -1985
A new chapter begins…
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Steve Jobs Inspirational Quotes

  • 1. 25 of Steve Jobs’s Best Quotes
  • 2. “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
  • 3. “I want to put a ding in the universe.”
  • 4. “Quality is more important than quantity. One home run is much better than two doubles.”
  • 5. “It’s more fun to be a pirate than to join the navy.” -1985
  • 6. “We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves…We just wanted to build the best thing we could build.” -1985
  • 7. “I’ve always wanted to own and control the primary technology in everything we do.”
  • 8. “I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.”
  • 9. “The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people––as remarkable as the telephone.” -1985
  • 10. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
  • 11. “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.”
  • 12. “Every once in a while a revolutionary product comes along that changes everything.”
  • 13. “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
  • 14. “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
  • 15. “The only problem with Microsoft is they just have no taste. They have absolutely no taste…they don’t think of original ideas, and they don’t bring much culture into their products.”
  • 16. “Some people aren’t used to an environment where excellence is expected.”
  • 17. “We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.”
  • 18. “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” -1985
  • 19. “It takes these very simple-minded instructions -‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’ –but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” -1985
  • 20. “We made the buttons on the screen look so good you’ll want to lick them.”
  • 21. “Being the richest man in the cemetery doesn’t matter to me…Going to bed at night saying we’ve done something wonderful…that’s what matters to me.” -1993
  • 22. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
  • 23. “Innovation distinguishes between a leader and a follower.”
  • 24. “You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” -2005
  • 25. “I mean, some people say, ‘Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that’s what I try to do.”
  • 26. “I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.” -1985
  • 27. A new chapter begins…
  • 28.
  • 29. Share this with your friends