Stepping up surveys in content campaigns

•

4 likes•1,327 views

Data-driven decisions are the norm for B2B buyers and therefore they are putting more credence into content that is backed by data and provides unique insights into their specific market. According to the 2013 Content Preferences Study, 60% of executives said they are more interested in content that provides data and research. This webinar shares new benchmark data on the growing role of custom research in content campaigns and also share a use case example of how a B2B marketer built a successful multi-touch program to support demand generation goals.

Business Technology

Stepping Up
Surveys

#B2BContent
#B2BContent
Wednesday, December 4, 13

“All Others Bring
Research
playing a
growing role in
B2B decision
making
process

#B2BContent
Wednesday, December 4, 13

Clicking With Survey Based
Content
More interested in
content that provides
data and research

#B2BContent
Wednesday, December 4, 13

Survey Data Can Serve Many

#B2BContent
Wednesday, December 4, 13

Case In Point:

#B2BContent
Wednesday, December 4, 13

Providing Benchmarks

#B2BContent
Wednesday, December 4, 13

Providing Data Behind The
Trends

#B2BContent
Wednesday, December 4, 13

Metrics Matter

#B2BContent
Wednesday, December 4, 13

Content Multiplication

#B2BContent
Wednesday, December 4, 13

Results
•
•
•

Official Run Time: April 10, 2013-Oct 31, 2013
Geos: All
YTD Results:
•
•
•

Top performing online campaign in 2013
for CPI and Cost/Conversion
Majority of conversions were net new to the system
Signiﬁcant deal inﬂuence

#B2BContent
Wednesday, December 4, 13

Thank you for attending

Take the two minute
content checkup
assessment:
http://content4demand.com/content-check-up/

#B2BContent
Wednesday, December 4, 13

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Inbound marketing habits how to use sharper thinking and grow your business”...

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Stepping up surveys in content campaigns

1. Stepping Up Surveys #B2BContent #B2BContent Wednesday, December 4, 13

2. “All Others Bring Research playing a growing role in B2B decision making process #B2BContent Wednesday, December 4, 13

3. Clicking With Survey Based Content More interested in content that provides data and research #B2BContent Wednesday, December 4, 13

4. Survey Data Can Serve Many #B2BContent Wednesday, December 4, 13

5. Case In Point: #B2BContent Wednesday, December 4, 13

6. Providing Benchmarks #B2BContent Wednesday, December 4, 13

7. Providing Data Behind The Trends #B2BContent Wednesday, December 4, 13

8. Metrics Matter #B2BContent Wednesday, December 4, 13

9. Content Multiplication #B2BContent Wednesday, December 4, 13

10. Content Multiplication #B2BContent Wednesday, December 4, 13

11. Results • • • Official Run Time: April 10, 2013-Oct 31, 2013 Geos: All YTD Results: • • • Top performing online campaign in 2013 for CPI and Cost/Conversion Majority of conversions were net new to the system Signiﬁcant deal inﬂuence #B2BContent Wednesday, December 4, 13

12. Thank you for attending Take the two minute content checkup assessment: http://content4demand.com/content-check-up/ #B2BContent Wednesday, December 4, 13

Stepping up surveys in content campaigns

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