The document summarizes an open innovation challenge hosted by MedImmune Biologics, a unit of AstraZeneca, to generate ideas for real business challenges. Eight challenges were presented to multi-disciplinary university student teams, who received background information and worked with a MedImmune mentor to develop novel and feasible ideas over one week. The ideas were then presented and assessed, with over ten found to be worth further developing. The event was deemed a success by MedImmune and participants, addressing real challenges, improving MedImmune's profile, and generating new ideas. MedImmune aims to expand this open innovation approach internally and externally going forward.

1. Stephen Clulow, Jane Osbourn, John Elvin Presented by Stephen Clulow Director of Knowledge and Information Management and Informatics R&D Operations and Strategy A Simple Open Innovation Approach Helps Solve Real Business Challenges

2. MedImmune Biologics unit for AstraZeneca R&D leadership in antibodies and vaccines

3. MedImmune Open Innovation Challenge and

4. Collaborative Process 8 Challenges 8 MedI Mentors Non-confidential background information PDR approved Post-docs, PhD students, Undergrads Recruited by CUTEC All university departments 1 team per challenge Ideation and Incubation Meet mentor 1.5 hr brainstorm Build ideas for 1 week in team, with mentor Present Ideas Novelty Feasibility Quality Assessed by 4 VPs

5. Generates New, Useful Ideas “ Enjoyable”, “Interesting”, “A blast” Addressed real challenges that we face Generated ideas new to, and useful to, MedImmune ≥ 10 ideas worth developing further in MedImmune Improved MedImmune’s external profile Everyone wants to repeat the event next year

6. What Made It Successful ? Problem finding and definition Background info in advance Diverse participants No fear Thinking time, idea building time Collaborative

7. The winning team with mentor Carl Webster

8. Taking MedI Innovation to the Next Level First venture into open innovation Successful outcome Desire to use format internally … and externally